Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. The process is very simple.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. Personalize messaging.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. They’ll actually provide the subscribers with something more than a buy-one-get-one (BOGO) offer.” “In

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Ensure your designs come across right Broken emails lead to less conversions. This means not using misleading tactics that trick subscribers into opening your email. Every time.

Design 96

Design Conversion Urgency Marketing Cross-Selling 96

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. Either way, segments allow for more personalized and targeted content. Let’s break it down.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Send emails your subscribers will love Give readers what they want and deliver great results for your business with these 50 email best practices. The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Martech

FEBRUARY 1, 2024

But they can look something like this: Viewers can click on elements to learn and see more without having to open the emails themselves — although, as you can imagine, getting this kind of enhanced treatment in your emails leads to significant increases in open and click rates. That also makes it very hard to measure their ultimate impact.

Email Marketing 111

Email Marketing Google Click Rate Marketing & Strategy 111

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. You’re not alone. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Outgrow

APRIL 18, 2024

Here are some key reasons and associated metrics: Increased Engagement: A high email open rate indicates your audience finds your content interesting and relevant. This heightened engagement can lead to higher click-through rates (CTR) and increased interaction with your emails. You’re not alone. Curious to know what they are?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. It’s perfect. Firmographic data.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Vision6

SEPTEMBER 13, 2023

Which has lead to a lot of sales language becoming potential spam trigger words. 1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. This type of formatting is often used in unsolicited, deceptive, or phishing content. Which makes sense.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Optinmonster

DECEMBER 8, 2023

A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. Are you looking for the best coming soon plugin for your WordPress site?

Best Practices 99

Best Practices Landing Pages Template Work Management 99

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. For example, if you use MailChimp, you can message your first 2000 users for free. Are you using growth hacking strategies to boost your business?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Contradiction? Let’s explore.

Lead Ranking 121

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 121

Optinmonster

NOVEMBER 11, 2023

13 Different Types of Emails With Examples The Welcome Email The Offer Email The Survey Email The Request Email The Newsletter Email The Free Gift Email The Value Email The We’re Hiring Email The New Product Email The Reorder Email The Abandoned Cart Email The Announcement Email The Anniversary Email 1. However, not all emails are the same.

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. The rise of cloud-based software.

Marketing AI 128

Marketing AI Work Management Effectiveness B2B Marketing 128

Martech

MARCH 19, 2024

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. And these insights can bring in more leads. “Customer expectations will continue to grow year-over-year.

Marketing AI 104

Marketing AI Conference Generation Loyalty 104

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Specific capabilities. Get MarTech!

Marketing AI 134

Marketing AI Enterprise Management Marketing Management Generation 134

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor.

Linkedin 86

Linkedin Organization B2B Thought Leadership Brand Identity 86

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 98

Digital Asset Management Industry CMS Transparency Work Management 98

Martech

MARCH 18, 2024

The biggest challenge with intent data begins with the journey leading up to the buyer being in-market. The biggest challenge with intent data begins with the journey leading up to the buyer being in-market. The math of lead gen success has been on the decline for years now and was never a sustainable growth strategy.

Intent Data 108

Intent Data Intent B2B Peer-to-peer 108

Litmus

NOVEMBER 24, 2023

Don’t forget that there’s a diverse set of year-end holidays, and you can use any of the email strategies below leading up to different events. Remind subscribers about holiday shipping deadlines If you suspect (or hope) customers will gift your products for Christmas, let them know the last day to order before the holiday. Absolutely!

Urgency Marketing 88

Urgency Marketing Best Practices Bundling Promotion 88

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Nearly half (49%) say they rely on AI to produce final content. Business email address Subscribe Processing. Why we care.

Marketing AI 126

Marketing AI Tools Generation Lead Ranking 126

Litmus

DECEMBER 19, 2023

Deliverability issues often go overlooked because they’re not directly related to the content of the email (and let’s face it, deliverability can be a pretty tricky technical topic.) That’s because it comes right after your subject line, giving you prime real estate to further entice your subscribers to open your emails.

Email Marketing 91

Email Marketing Deliverability Paid Search Agency Display 91

Litmus

NOVEMBER 30, 2023

Litmus Spam Testing Once you’ve cleaned your list of spam traps, make sure your email actually reaches your subscribers’ inbox. Depending on the type of trap, having even one spam trap on your mailing list can significantly impact your ability to get your emails into the inboxes of your subscribers. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails.

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ConvertKit

NOVEMBER 20, 2020

3 steps to growing your list for free. It's actually getting enough people to subscribe to their email lists in the first place. Fortunately, you can do it for free. Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. Video content that simplifies complex industry practices, like a tutorial series.

Thought Leadership 134

Thought Leadership Work Management Marketing Management Opinions 134

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? of free trial users don’t convert into paying customers on average. If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Broken emails lead to less conversions. Preview your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience.

Design 124

Design Conversion Urgency Marketing Cross-Selling 124