PureB2B

FEBRUARY 13, 2024

Elevate B2B campaigns with strategic content journey mapping. Optimize touchpoints, deliver personalized messages, and gain data-driven insights.

Top of Funnel 83

Top of Funnel Touchpoints Content Leads 83

Vision Edge Marketing

MARCH 30, 2021

Year after year over a period of 16 years we consistently found that only about 1 in 5 CMOs play a strategic role, serve as a value creator for their organization, and can link marketing activities to business results. Beware of Relying on Technology as a Replacement for Strategic Thinking. This is not a slam on robot vacuum cleaners.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 5.

Social Media 94

Social Media Template Work Management Marketing Management 94

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Studies Case Study Content 143

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

CMS Development 99

CMS Development Allocation Budget Programs Business 99

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 92

SEO Content Keywords Analysis 92

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

The Point

OCTOBER 29, 2021

Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Webbiquity

JANUARY 11, 2022

Effective UX design begins with considering site design and content from a sales prospect’s perspective. A B2B site with good UX design will achieve a few key goals: Content that meets the information needs of the target audience; Regulatory and pricing details that are clear; and. Plan UX Design for Site Content.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

JULY 22, 2020

Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. Leaving strategic decision making or advertising planning to an algorithm can be quite convenient. boost in sales and productivity with a 12% drop in marketing overhead costs.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

KoMarketing Associates

JANUARY 19, 2022

Personalization is becoming a key area of focus for B2B marketers, with 50% saying their organization has made it a company-wide strategic initiative. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. Strategic AI = Powering Your Perpetual Growth Engine for Go-to-Market So how can we approach marrying AI and go-to-market in a more strategic way?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

DivvyHQ

SEPTEMBER 12, 2022

Researching products and services can take people all over the map, and in many cases, that's exactly what the consumer needed to gain the necessary amount of knowledge and trust to pull the trigger with a specific brand. But this doesn't mean that marketers shouldn't be strategic and craft a more precise path.

Trigger Marketing 113

Trigger Marketing Content Trust Marketing Process 113

Marketing Insider Group

DECEMBER 4, 2018

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Great content maps to their desire, […].

Content Marketing 208

Content Marketing Content Distribution Marketing 208

Zoominfo

SEPTEMBER 16, 2018

Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them. The Benefits of Talent Mapping.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Brightedge

APRIL 29, 2024

While traditional engines rely on indexing, Generative AI employs a different approach — surfacing content from different domains. As a result, AIO involves optimizing content specifically for these cutting-edge, AI-first engines. These innovations have the potential to connect customers with brands in new and exciting ways.

AIO 64

AIO Search Marketing Planning User-Generated Content 64

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping? Identify content gaps.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. In particular, skills-based hiring enables marketing teams to achieve four key imperatives that empower strategic goals. Boosting lifetime value Customer-centric CMOs hire for journey mapping and user testing skills.

First-Mover Advantage 110

First-Mover Advantage Terms and Conditions Work Management Loyalty 110

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketri

APRIL 18, 2024

Clear navigation, compelling content, strong calls-to-action, and seamless functionality convert visitors into leads. By maintaining realistic expectations and an emphasis on consistency, companies position themselves to ultimately reap the rewards of strategic marketing. An optimized user experience entices visitors to engage further.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Martech

MARCH 21, 2024

Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. The insertion of AI into your marketing operations needs to be a strategic fit rather than a case of jumping on the bandwagon without a clearer plan. Mapping the transformation journey.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

ANNUITAS

SEPTEMBER 28, 2022

A Conversation Track Architecture is the foundational framework for operationalizing go-to-market around customer journey — providing a central organizing structure for orchestrating people, process, content, technology and data interactions with customers throughout their entire lifecycle.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. The administrative burden of manually overseeing these transactions further consumes valuable time and resources, diverting attention away from more strategic endeavors.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Go Beyond SEO

APRIL 16, 2024

By strategically placing CTAs in prominent areas of your website, you can guide visitors toward conversions and generate leads for your business. Regularly publishing informative and educational content related to pest control not only attracts visitors but also establishes you as a trusted source of expertise.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Zoominfo

OCTOBER 20, 2021

Talent mapping is a powerful alternative. What Is Talent Mapping in Recruitment? Talent mapping is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Talent mapping helps businesses identify star performers and high-potential employees.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

ANNUITAS

AUGUST 19, 2020

They don’t embrace a Strategic Demand Marketing approach, and therefore can’t provide a holistic approach to sustainable growth, especially for large enterprises. Then, with data in hand, you can create content that is relevant for all prospects at all stages of the buying process. Micro Experience.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Webbiquity

FEBRUARY 4, 2020

Quill Risk Maps are like a turn-by-turn directions for navigating institutional security risk. Security Risk Maps can be useful in virtually any facility, though initial interest has been strongest in heathcare, higher ed, schools, manufacturing, and retail. They weren’t able to act as strategic advisors to corporate governance.

Budget Programs 298

Budget Programs Validation Work Management Allocation 298

Navigate the Channel

DECEMBER 18, 2023

There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. It has enabled marketing professionals to think more strategically about video content.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Marketing Automation Services 90

Marketing Automation Services Work Management Lead Scoring Lead Ranking 90

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. But if your audience can’t use or access this content, you risk undermining all your good work. What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116