Envy

SEPTEMBER 30, 2022

Webinar fatigue is rising. You need to understand your customer's pain point, have good speakers and get creative to make the webinar more interactive (think gamification, questions and fun). Record your webinar and market the on-demand version. Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Hubspot

APRIL 20, 2011

Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. There are 75 Million Twitter users worldwide.

Stats 28

Stats Twitter PR Opinions 28

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. Social listening tools like Sprout give you a detailed look at customer sentiment.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Scoop.it

OCTOBER 27, 2022

While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least. Collect and publish webinar series in your niche about topics your customers value most. Create a knowledge base section on your website and dedicate a portion of it to republishing valuable, topic-worthy webinar videos. Image Source ).

Curation 86

Curation Work Management Marketing Management Service 86

Hubspot

NOVEMBER 18, 2010

Want to be able to measure your Twitter ROI? Soon you’ll be able to, right on Twitter. Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. View the On Demand Webinar with Dan Zarrella Now!

Twitter 28

Twitter Analytics Web 2.0 Tools 28

Oktopost

MAY 30, 2023

From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content. The solution? Cut, paste, trim, revitalize and celebrate strong content all over again.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Kapost

MARCH 15, 2017

This is why leveraging tools to generate fresh, customer-centric content and topics regularly is such a powerful approach to content marketing. Is there a daily review of online stats for key social channels? What tools are you using to gather and leverage customer insights? Social media is a great free tool.

Generation 73

Generation Work Management Trade Show Content 73

Sprout Social

MAY 8, 2023

Stats, examples & tips for your strategy Mobile commerce: what it is and why you should care Best Times to Post on TikTok for Hospitality Best times to post on TikTok for Hospitality: Thursdays at 2 p.m. Be cautious if you’re a consumer goods business, but also be sure to test your own best times to post.

Best Practices 109

Best Practices Social Media Work Management Education 109

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Email is nearly 40x more effective than Facebook and Twitter combined. The opportunities are endless!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Follwer her on Twitter @marketingprofs. Wiley, 2011).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Porch Group Media

JANUARY 26, 2021

If not, consider implementing a Net Promotor Score tool, which is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. Measuring customer experience can be one of the biggest challenges for brands. Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Writing on the Web

MAY 1, 2013

I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. Bulk upload tool for desktop. Social networking with Twitter opportunity. One of my favorite features of Scribd is the bulk uploading tool for your desktop. Yes, that number is correct.

Stats 100

Stats Social Media Link Building Network Marketing 100

BenchmarkONE

MARCH 3, 2021

It could lead to some useful cross-promotion or even a webinar or co-branding opportunity. . Utilize Twitter’s built-in poll feature regularly for a super quick and easy way to garner audience engagement. Take a stat from a report and create an image from it to share on Twitter. Helpful Social Media Tips. Host a giveaway.

Social Media 60

Social Media Webinar Metrics Tips Media 60

BenchmarkONE

MARCH 3, 2021

It could lead to some useful cross-promotion or even a webinar or co-branding opportunity. . Utilize Twitter’s built-in poll feature regularly for a super quick and easy way to garner audience engagement. Take a stat from a report and create an image from it to share on Twitter. Helpful Social Media Tips. Host a giveaway.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

It could lead to some useful cross-promotion or even a webinar or co-branding opportunity. . Utilize Twitter’s built-in poll feature regularly for a super quick and easy way to garner audience engagement. Take a stat from a report and create an image from it to share on Twitter. Helpful Social Media Tips. Host a giveaway.

Social Media 52

Social Media Webinar Metrics Tips Media 52

Hubspot

APRIL 9, 2014

Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014.

Twitter 28

Twitter Paid Search Agency Landing Pages Advertising Agencies 28

ConvertKit

JUNE 21, 2021

The stats don’t lie —your email list is your business’s most valuable asset with an ROI of $35 for every $1 spent. If you already have an email list, you can send out a survey with tools like SurveyMonkey or Google Forms. Here are a couple of ideas of how to make your launch extra exciting during your launch week: Host a webinar.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

TrustRadius Marketing

APRIL 13, 2022

Click here to explore all social media marketing tools. You’ll see their case studies stats quoted in many SMM articles. Software-as-a-service (SaaS) platforms will offer you the tools you need to handle your own content marketing. You can use an online tool for social media management , marketing , and publishing.

Paid Content 52

Paid Content Social Media Pricing Price 52

FMG Suite

APRIL 22, 2019

Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet. Blogs, whitepapers, webinars, and videos that showcase your expertise and the value you can offer. Financial Advisor Email Tools. Financial Advisor Social Media Tools. Up-to-date and mobile friendly.

Planning 78

Planning Ideal Customer Profiles Broadcasting Marketing & Strategy 78

PureB2B

JUNE 14, 2021

Such stats only go to prove that justifying a marketing budget to the CFO is hard. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. Learn From the Pros Marketing author Jay Baer famously produces a nine-minute webinar (called a “webinine”). If it’s positive, you’re in business.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. In just their first five weeks, they’ve generated more than 800 email signups and 200+ course registrants, said The Showrunner host Jerod Morris via a conversation on Twitter.

Paper 54

Paper B2B Marketing Planning Screencast 54

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Similar to webinars, they allow you to create a more personal connections with your prospects. Take a look at these stats on using video in your social media campaigns. 82% of Twitter users prefer to watch video than read text.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Convince & Convert

AUGUST 2, 2013

And from Janrain , a webinar on August 6th with Jay Baer and Jamie Beckland , Using Multiple Data Sources to Create Truly Insightful Content that Delights Customers. Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. What do you like best about social media?

Social Media 122

Social Media Media Marketing Budget Communities 122

Ontraport

APRIL 14, 2021

There are a few KPIs that you can use to effectively measure your results: Number of brand mentions: You can keep track of brand mentions across a variety of mediums including social media, search engines and forums using free brand tracking tools such as Google Alerts or Social Searcher. Are they scrolling all the way down the page?

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Optinmonster

MARCH 16, 2020

Page-Level Targeting: Next, you’ll need a tool that will allow you to create targeted email optin forms for specific website visitors, and then add them to the appropriate email segments. Here are the tools that we recommend for the job… Email Segmentation Tools and Software. Webinar Attendance. ” 44.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Marketing Insider Group

SEPTEMBER 20, 2021

Twitter offers a constant flow of live news, updates, and hot takes from an ever-expanding network of online personalities, celebrities and influencers, brands, and independent users. Twitter’s userbase includes many young brands, startups, and entrepreneurs in science, technology, medicine, and engineering, along with established names.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Virtual Conference and Webinar Statistics 3. Twitter Video Statistics 3.5 Twitter Video Statistics 3.5 Video Marketing Statistics 2.1 Video SEO Statistics 2.10

Stats 65

Stats Video Marketing Enterprise Management Planning 65