Martech

FEBRUARY 13, 2024

Celebrities took the opportunity to grow their personal brands. Although five other brands gained higher positive sentiment than Verizon’s spot, Verizon’s star, Beyonce led social media with the most mentions. Brands leveraged the record-breaking viewership (123.7 Google Pixel, “Javier In Frame.” State Farm, “Twins Reunion.”

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

Salesforce Marketing Cloud

NOVEMBER 21, 2023

See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies. They also know that customer trust can lead to more sales. AI can analyze the post-service feedback to identify potential upselling opportunities.

Work Management 105

Work Management Service Cross-Selling Training 105

Televerde

APRIL 19, 2024

It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work. Whether it’s a fresh software tool or a clever marketing strategy, there’s always something new that can potentially shift how we think about the work that wo do.

Forrester 69

Forrester Marketing AI B2B Conference 69

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Marketing Insider Group

APRIL 26, 2021

Working remotely can lead to numerous benefits for you and your team: Better work-life balance. Quieter work environments. Also continue aligning your marketing and sales efforts to work toward common goals within your organization. This will also help you spot new leads based on evolving customer behaviors.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

FEBRUARY 14, 2023

Add an element of scarcity (only 3 spots left!) The vocabulary you use here matters, remember you only have a handful of characters to work with. Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Work smarter, not harder, right? and urgency (offer ends at midnight). Flat Tummy Co.)

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Sword and the Script | B2B

MARCH 26, 2024

Mathematically, that works out to about 209 C-suite respondents. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. Lastly, thought leadership can be an on-ramp to a buyer’s shortlist when the opportunity is seemingly lost.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. You can see the results of this in the growing lack of trust between sales and marketing teams. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Here’s the hard truth: “You don’t know if they’re ready to buy until they tell you they’re ready to buy, and you can’t believe it until you get a signed contract,” said Richard Harris , sales coach and founder of The Harris Consulting Group. This gets you to quota faster, which helps you hit company-wide sales targets.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

The Marketing Blender

NOVEMBER 30, 2023

They can offer insights on product improvements, identify upsell opportunities, and become your best advocates for referrals and evangelism. Your existing customers are a goldmine of untapped potentiaWithout a clear understanding of your marketing and sales metrics in the B2B space, you might be missing opportunities for growth.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Marketing Insider Group

FEBRUARY 13, 2023

I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

NOVEMBER 18, 2020

Whichever way you slice it, Jake Shaffren, former Sales Development Representative (SDR), Account Executive (AE) and current Director of Sales and Brad Metz former SDR and current AE made a pretty dynamic duo. Let’s dive into what made their AE/SDR pairing work for them. A Very Virtual Kickoff. Over time we build trust.

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? It’s not all bad — there very well might be opportunities you’re missing by not understanding your data landscape. If you can answer that question “Yes!”

Marketing Automation Services 103

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 103

Martech

OCTOBER 13, 2023

We can use AI-driven chatbots to streamline customer service and online sales. These platforms only work if you take the time to plan and execute based on your complete understanding of the convergence of your marketing goals and your user’s needs. You still must do the work and develop real, meaningful content.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Salesforce Marketing Cloud

MARCH 4, 2023

Is your sales pipeline generating enough leads? To keep afloat in these times, sales leaders need to have access to reliable data, and these sales management dashboards can help. Data dashboards , standard with Sales Cloud, provide minute-to-minute visibility of your business as things change.

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Each tool builds on existing frameworks and data back automation to get exceptional results; this is the sweet spot.

CMS Development 108

CMS Development SEO Trends API 108

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 54

Forecasting Multivariate analysis Top of Funnel Marketing AI 54

SmartBug Media

MARCH 25, 2024

By diving into these metrics, you can create strategic revenue goals and identify opportunities to increase the bottom line. Financial leaders use their rate of growth calculation to understand how a company is growing, predict future growth, and spot any negative trends. What Are Growth Rates? for every dollar made.

Work Management 59

Work Management Marketing Management Customer Satisfaction Lead Ranking 59

Content Standard

AUGUST 19, 2021

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Breaking down marketing silos can help maximize your brand’s results and prevent you from missing critical opportunities along the way.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

APRIL 4, 2024

How it helps you Anyone who asks for a forecast from a sales rep knows the challenge that comes with predicting these numbers. As a result, this is invaluable for sales leaders as it provides a clear comparison between average manual forecast submissions and actual sales outcomes, revealing trends and discrepancies.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. Why did we choose these KPIs?

Top of Funnel 125

Top of Funnel Planning Product Ad Frequency 125

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data. Sales dashboards to the rescue. See how it works What is a sales dashboard?

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Lead Liaison

NOVEMBER 29, 2022

In an age where digital dominates, organizers have an opportunity to move a scavenger hunt experience from physical to digital, while going green at the same time. Event organizers can program how the experience works, and whether one attendee needs to guess the truth or the lie of another attendee. Digital Activations. We can help!

Work Management 95

Work Management Marketing Management Creativity Organization 95

Salesforce Marketing Cloud

DECEMBER 6, 2023

When your small business runs on out-of-date information, it means time and money wasted, as well as opportunities missed thanks to bad leads, bounced emails, and inaccurate forecasting. Run a data audit and identify blind spots Look at the data your business collects. Determine which parts of it you actually use.

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

SmartBug Media

SEPTEMBER 25, 2023

If you don’t feel confident that your sales team is consistently delivering the data you need (or if your sales team doesn’t feel confident in the data your team is sending), then taking the time to focus on sales and marketing alignment is critical. These are opportunities to move the needle in the right direction.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Work Management 78

Work Management Effectiveness Marketing Management Sales Qualified Leads 78

Scoop.it

SEPTEMBER 14, 2023

Identify Market Opportunities As a small business owner, you always look for untapped opportunities to grow your business. Staying informed helps you spot emerging trends and changes before your competitors do. So, here’s an opportunity to boost customer retention and grow your SMB. This ultimately increases your sales.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

ClearVoice

NOVEMBER 3, 2020

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. Perhaps you remember it — it depicted an already rail-thin mom and working woman getting a Peloton bike from her presumed husband. But times have changed. Aviation Gin. But that’s not what this article is about.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. To keep your sales team motivated when things are tough, you need to reward them for their victories. That’s where sales commission comes into play. The pressure is on.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Salesforce Marketing Cloud

JUNE 2, 2022

The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Because it’s the greatest indicator of future sales bookings, or annual contract value (ACV). Pipeline is the glue between the marketing and sales departments. Why pipeline?

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

ClickZ

FEBRUARY 14, 2020

30-second summary: With 2020 showing no signs of reprieve for sellers, organizations need to reduce the burden they place on sales teams or risk losing those who serve as their most direct path to revenue. A sales leader’s main goal is to build relationships with prospects and usher them through the buyer journey.

Pricing 96

Pricing Price Buyer's Journey Order 96

Velocity Partners

JULY 5, 2023

Why haven’t any of them become opportunities? ” “HUNDREDS of people clicked on our ad! We delivered a record number of MQLs to the sales team last quarter! We’re going to explore how to spot when you’re headed for a sugar crash and change your approach to capture leads that actually feed your revenue.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Hubspot

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. While these changes seem daunting at first, they also signal new opportunities to innovate, grow, and adapt.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69