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5 Best Practices to Maintain Perfect Email Compliance

SendX

Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. In the USA, you need to comply with the CAN-SPAM (“controlling the assault of non-solicited pornography and marketing”) act. As the name implies, GDPR considerations are more about the protection of personal data.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3% Now, to recommendations.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Advanced techniques to reduce spam. Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene.

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Email Deliverability Q&A

ClickDimensions

For customers, the rise of GDPR (General Data Protection Regulation) has led to a knock-on effect to the customer experience. What is a good spam rating? A good list of engaged contacts will give you a spam rating of 0.3% The changes to deliverability standards are happening due to both customer and industry needs.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts.

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability. According to global spam data from Kaspersky , 45.6% of email traffic in 2023 was spam.

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