ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure. Wasted money.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market. Which of These 8 Growth Strategies Are You Implementing?

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Purchase our Performance and Operational Excellence Assessment.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

APRIL 19, 2024

How will the end of the third-party cookies affect loyalty solutions? What are the top loyalty trends in industries such as retail, fuel, travel, and others? How to leverage new technologies and the development of AI to build loyalty? Want to learn what they are?

Loyalty 106

Loyalty Webinar Metrics Trends Consulting 106

Martech

FEBRUARY 28, 2024

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Built as a native application on the Snowflake data cloud, Samooha operates on data in the data warehouse with no data migration necessary.

Paid Search Agency 110

Paid Search Agency Advertisements Advertising Trends 110

Martech

MARCH 8, 2024

This holistic approach ensures businesses select the right AI solutions and use a people-first approach. but also prepare their operations and workforce for seamless integration. It’s better to identify the problem without immediately suggesting generative AI as the solution. Performance. How will data flow in?

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Know what you need and why. Contractual obligations.

Work Management 61

Work Management Marketing Management Vendors Lock-In 61

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Martech

JANUARY 30, 2024

Some businesses ignore cyber threats, thinking they’re too insignificant or their operations are non-tech. One solution is implementing a Security-Operations-Center-as-a-Service strategy. And for marketing teams, it means leveraging data to improve user experiences. The solution to this data conundrum?

Privacy 117

Privacy Ad Building Work Management Marketing Management 117

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Paid Search Agency 127

Paid Search Agency Domain Gartner Barriers 127

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Martech

JANUARY 24, 2024

Pega, along with Oracle, is one of the most prominent, originally using AI for enterprise case management, then introducing it into its customer service offering some nine years ago, and shortly thereafter into its marketing and CRM solutions. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies.

Enterprise Management 117

Enterprise Management Marketing Management Vendors Knowledge Base 117

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. Smaller organizations may choose point-to-point integration but such solutions only work for those that don’t use multiple systems.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Seismic

MARCH 12, 2024

To maintain momentum during this critical phase, Seismic – in partnership with its Professional Services team – has introduced several impactful solutions and features. It’s akin to unveiling a window into the inner workings of your operations – a window that enables you to clearly ascertain the efficacy of your efforts.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. What is Seasonal Marketing? What Trends Typically Affect Seasonality in B2B Marketing? Monitoring such shifts can help tailor marketing efforts to align with the evolving needs of businesses under these regulations.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution. To implement, manage and maintain new martech solutions, I recommend the following.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

ClickDimensions

JANUARY 9, 2024

A well-managed sales pipeline is the lifeblood of any successful sales operation. Solution: Implement a clear lead scoring system that defines criteria for qualified leads. Solution: Identify bottlenecks and implement strategies to address them. However, it’s not without its challenges.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. Selecting the proper tools to give your stack a competitive advantage is key to an efficient marketing department. In the 1990s, DAM began as a bulky, on-premises solution with limited features.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. While tackling streaming giants out of the gate is unlikely, acquiring a smart TV tech leader lets Walmart easily compete with other CTV solutions like Roku, Google’s Chromecast, and Amazon’s Firestick.

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement.

Privacy 119

Privacy Advertising Agencies Work Management Marketing Management 119

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. It can make product recommendations, drive solutions and provide human-like interactions. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

ClickDimensions

DECEMBER 12, 2023

In the realm of sales and marketing, lead qualification is the cornerstone of success. Lack of Alignment Between Sales and Marketing 4. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Top Five Lead Qualification Challenges 1. Solution: Implement a robust data validation and cleansing process.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Building strong collaborations, especially between the marketing and IT teams.

CMS Development 116

CMS Development Allocation Budget Programs Business 116

SmartBug Media

FEBRUARY 26, 2024

Optimizing revenue operations is no longer a nice “to have”—it’s become crucial for sustained growth and competitiveness. And what kind of things can a revenue operations audit unearth that makes it worth the time or financial investment? Marketing thinks they’re passing off great leads, but sales disagrees. But where to start?

Business 64

Business Advertising Agencies Software Eye-Tracking 64

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management. Privacy and compliance management.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Budget Programs 107

Martech

DECEMBER 14, 2022

Marketing operations teams have a big problem with staff burnout and turnover. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? In other words, get the marketers up to speed on these basic things they need so they can take care of it for themselves.

Work Management 111

Work Management Marketing Management Marketing Automation Services Organization 111