Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

SEPTEMBER 7, 2021

Usually, this entails a combination of tech tools and risk mitigation processes, well-built teams, and thorough training. For instance, when COVID-19 struck, it was the businesses at the forefront of innovating new contactless or socially distanced methods that were able to keep operating. 5. Make training and upskilling a priority.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

FEBRUARY 17, 2021

And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Lately’s social media marketing software Social Animal Edition is $200 per month and promises to learn your brand voice and automatically create social posts from either new or existing content.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are. Meaning, the input into your social listening platform is the most important piece. Sound familiar?

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Biznology

OCTOBER 7, 2020

According to Elledge, the apparent social pressure vastly increases response rates and the number of meetings scheduled. Stock your sales development function with pre-trained SDRs. The upfront training is free to the rep, but after they are placed, PreHired takes a percentage of their salary for first couple of years.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH! Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Or take advantage of our LinkedIn training and coaching programs. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

JULY 3, 2014

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. It has to do with Boolean searches. Let’s hear from you.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 27 facts about salespeople who are Social Selling. In fact, it’s the opposite. It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

FEBRUARY 9, 2018

It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. They can serve as a foundation for external organic search, internal search, navigation, and social listening. The standard training set for Watson NLU is DBPedia ?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JULY 31, 2014

And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer. Leaders of non-profits may not recognize the value of social platforms.

Business 80

Business Enterprise Management Thought Leadership Communities 80

Biznology

JULY 5, 2017

Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases). Train your support agents: I would recommend the formal training of the support executives so that it becomes easier for them to resolve/answer the client queries.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. You know what?

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MAY 5, 2014

And which contains social? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Read on, friends. And with Panda.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. And brands that turn their social channels into faceless brand bullhorns often fail. Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work?

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JUNE 21, 2013

I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Why take a social media sabbatical at all? There is nothing worse than watching someone blather on about how brave they are to step away from the altar of social media for any period of time.

Social Media 80

Social Media Media Social Marketing Paper 80

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” Each time, she happily tries to explain it to him, so that he would take something–anything–away from the TV budget to try something in social.

Spending 80

Spending Cable Social Media Broadcasting 80

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She was talking to me because she wants to bring me in to train the execs so that they will understand it.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations. Like this post?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

APRIL 7, 2014

Sometimes, it creates situations that defy our common logic: a few years ago I took a 1-hour flight from Singapore to Kuala Lumpur for 9 dollars, when the train trip would take 8 hours and cost 60 dollars. If well implemented, Social Business platforms can make enterprise knowledge “go retail.”

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

Sometimes, it creates situations that defy our common logic: a few years ago I took a 1-hour flight from Singapore to Kuala Lumpur for 9 dollars, when the train trip would take 8 hours and cost 60 dollars. If well implemented, Social Business platforms can make enterprise knowledge “go retail.”

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. And in social media.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. Not anymore.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

DECEMBER 7, 2021

To do so, they must implement training in line with sustainability and ethical goals. This might include working with experts in conscious capitalism fields to train the next generation of managers. Managers need to train their workers with a view to making them industry leaders in the technological aspects of their roles.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

JANUARY 7, 2019

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. Here are some tips to get started: • Educate senior leadership and the board on the evolving cyber risk landscape and the importance of including digital and social media risk management in cyber risk management.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Social Media. This Always Up-to-Date Guide to Social Media Video Specs from Sprout Social should come in handy. Distance learning.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

SEPTEMBER 28, 2012

The same goes for other social media outlets – the number of them growing by the day. The same goes for other social media outlets – the number of them growing by the day. The social media branding firm BRANDfog recently unveiled results to a survey regarding CEOs and other C-suite leaders. Read on to find out more.

Paid Search Agency 80

Paid Search Agency Practices Business Social Media 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting. Be Consistent.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

JANUARY 22, 2020

Use of Virtual Reality and Augmented Reality, Especially for training, entertainment, and advocacy. While training will probably have the biggest market opportunity, entertainment and advocacy will benefit because VR and AR have a heightened ability to persuade because the storytelling is immersive. Older Entrepreneurs.

Marketing AI 118

Marketing AI Storytelling Training Loyalty 118

Biznology

JUNE 21, 2017

Social media is a necessary part of your job. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. And if you hang out on social media all day, your sales goals are toast. Eliminate distractions.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157