Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Anyword

OCTOBER 19, 2022

Social media. Social media giveaways Product review blogs or article roundups Targeted webinars Newsletter shoutouts. Spread the word about what you’re offering across emails, social media, paid ads, landing pages — wherever you see valuable traffic and conversions coming in. Affiliate disclosure. Email marketing.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

The Daily Egg

MAY 28, 2021

You could use it to add the links to your privacy policy or affiliate disclosure, add attractive social media icons, an email opt-in box, or a […]. If you’re looking for step-by-step instructions on editing the footer in your WordPress website, this article is for you. There are many ways to utilize your site’s footer space.

Privacy Policies 113

Privacy Policies Opt-in Privacy Social Media 113

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

This voluntary, unregulated disclosure process not only holds organizations less accountable, it does not give investors and other stakeholders the transparency they need to understand how a company manages climate risk – or how sustainability efforts impact its financial performance.

Allocation 98

Allocation Paid Search Agency Transparency Enterprise Management 98

Marketing Insider Group

JUNE 15, 2021

Don’t Work With Influencers Who Want to Skirt Disclosure Regulations. As the social media pie grows larger, the pool of influencers looking to carve out their very own slice gets bigger too. Read the Federal Trade Commission ’s influencer marketing guidelines. Then read them again. Then learn to love them.

Tips 353

Tips Advertising Agencies Work Management Guidelines 353

Martech

JANUARY 27, 2023

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. .” The 21st century changed much of that. Data got faster, cheaper and more voluminous.

Advertising Agencies 135

Advertising Agencies Privacy Paid Search Agency Privacy Protection 135

Martech

MARCH 1, 2022

RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for players’ names, images and likenesses to be available in NFT form on NFTU.com, which is set to go live on March 14. Get the daily newsletter digital marketers rely on.

Marketing Management 99

Marketing Management Media Advertising Agencies Opt-in 99

BuzzSumo

SEPTEMBER 20, 2019

You’ll learn how to maximize the power of conversational marketing: Social media is more about the Return on Conversation (ROC) and less about the Return on Investment (ROI). And, if we’re honest with ourselves, we’ll agree that the key to ongoing successful social strategy has always been a focus on engagement.

Social Media 95

Social Media Social Marketing Conversion Media 95

Convince & Convert

AUGUST 20, 2015

This disclosure is required whenever we give them anything of value , such as monetary payment, merchandise credit, product, or donations in their name. This also applies to social posts ! Q: Have you ever had to ask a blogger to remove or edit a post because you were worried it didn’t follow disclosure rules?

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

Convince & Convert

AUGUST 19, 2015

While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Simplifying Disclosure. These posts reveal that disclosure really is as simple as one word. Responsibility Conundrum.

Ethics 157

Ethics Youtube Blogger Guidelines 157

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

SocialPilot

FEBRUARY 8, 2024

Here is an extensive highlight of the role of negotiation in cultivating strong influencer partnerships: Establishing Effective Communication Lines We all know that social media has tremendous power to shape consumers’ perceptions about your brand. Actively engaging and listening to influencers shows them that you are confident in their work.

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

Sprout Social

SEPTEMBER 26, 2023

In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. Low-risk tasks that are not likely to harm your brand may look like the social media team using generative AI to draft more engaging posts or captions.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Salesforce Marketing Cloud

JANUARY 22, 2024

When you place a final draft into a generative AI tool, it can pump out starter social copy, TikTok scripts, and even meme recommendations, in seconds. Add a disclosure. Our editors don’t always agree with AI’s suggestions, though, so we do have to accept or reject them as part of the process. Atomization.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. Disclosure: I work at HubSpot as their VP of platform ecosystem.)

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Salesforce Marketing Cloud

JANUARY 9, 2023

As environmental, social, and governance (ESG) policies and regulations become more important for companies, the communications industry has an opportunity to be a sustainability leader. A successful ESG strategy includes many environmental, social, and governance initiatives across an organization. Read the report. Sign up now.

Lead Scoring 98

Lead Scoring Lead Ranking Work Management Leads 98

Convert

NOVEMBER 30, 2020

Right to restriction – Granting consumers the right to limit the use and disclosure of sensitive personal information. Sensitive” personally identifiable information – Under the new law, certain types of information, such as Social Security Numbers, passport numbers, precise geographic location, biometric information, etc.,

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.

Social Media 116

Social Media Rules Media Guidelines 116

Liveintent

MAY 14, 2021

In-feed native ads: In-feed native ads are ads that appear within a stream of content like article feeds (usually found on content sites or news aggregators), product feeds (typically found on a retailer, product, or service sites like Amazon or Best Buy), and social media feeds. These mimic the look and feel of the environment or platform.

Newsletter 79

Newsletter Paid Search Agency Ads Advertorials 79

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Getting started with your Product Page.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

QuanticMind

SEPTEMBER 14, 2023

Google to require AI disclosures on political ads [:01] In anticipation of next year’s presidential election, Google is upping its generative AI regulation: Come November, political marketers will be required to disclose when ads feature “synthetic” content that “inauthentically depicts real or realistic-looking people or events.”

ROAS 52

ROAS Advertisements Advertising Ads 52

Webbiquity

SEPTEMBER 17, 2019

It’s certainly unique (there was no trouble reserving several variants of domain names and social media accounts) and most people get right away that it conveys the idea of “being everywhere online.” Do they use specific social networks or online forums, read particular publications, attend certain events, etc.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Sprout Social

JULY 8, 2021

Commission disclosures in blogs. The affiliate promotes the seller via content such as social media posts, blog posts or marketing emails directed to their customers. This really rings true if you’re already blogging or producing social content on a consistent basis. ad posts on Instagram. Promo codes in podcasts.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. The Best Advice to Follow for Social Media Content Success.

Social Media 111

Social Media Tools Work Management Media 111

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. Put on your reporter’s hat to find compelling social impact stories.

Storytelling 211

Storytelling Trends Ethics Content 211

Biznology

MAY 6, 2021

There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Read the Social Media Today writeup here , or download the full report here. And you may even want a social media governance tool like Brandle. Let’s dive in.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

KoMarketing Associates

JUNE 23, 2015

Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility.

Social Media 120

Social Media Media Content Curation 120

Contently

APRIL 20, 2016

But in the Internet era, social media has made influencer marketing a scalable endeavor. The video’s written description vaguely hints at the partnership with wording like “collaborate with,” and there’s no disclosure at all in the video or the title. And I like how it drives too.” Subtle this is not.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Salesforce Marketing Cloud

JULY 5, 2023

They later see an AI-targeted ad for event planners on their mobile social-media feed. It also helps to clearly communicate when companies employ AI – a transparent disclosure outlined in the Salesforce Acceptable Use Policy. “We This can feel like it’s inserting itself in an unrequested way.

Design 96

Design Personalization Ethics Ad Exchange 96

Salesforce Marketing Cloud

JUNE 5, 2023

As new environmental, social, and governance (ESG) regulations take shape around the world, businesses need to make sure their sustainability policies and efforts are up to snuff. In addition, your greenhouse gas emissions are not the only ESG metrics you need to manage.

Ad Building 52

Ad Building Marketing & Strategy Advertising Agencies Marketing Report 52

EveryoneSocial

JANUARY 20, 2023

In fact, 58% of consumers share positive brand experiences on social media and turn to social networks to ask others for their opinions on brands. In turn, 71% of consumers say that social media posts influence their purchasing decisions. Provide social media training. Need a little more convincing?

Brand Identity 52

Brand Identity Branding Word of Mouth Social Media 52

Zoominfo

MAY 19, 2021

General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. Data privacy is different from data security , which refers to the technical measures businesses take to prevent unauthorized access to information.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Martech

FEBRUARY 28, 2023

Disclosure: ExpertusONE is a client of Zen Media.) “Corporate leaders continue to operate under the mindset that advanced technology is nice to have — that it’s nonessential — and therefore, an investment in the tech stack can be delayed,” said Ramani said. “But tech is not a nice-to-have feature.

Marketing Management 104

Marketing Management Digital Transformation Trust Marketing Paid Search Agency 104

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. I’m in love with this idea.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Top Rank Marketing

JULY 7, 2023

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Televerde

JULY 30, 2021

Finance leadership must, in turn, be willing to collaborate across the business to drive objectives, especially when it comes to environmental, social and governance (ESG) strategy. Businesses need to evaluate the maturity of their company’s ESG disclosure process and identify opportunities for reporting improvements.

Customer Satisfaction 52

Customer Satisfaction Work Management Advertising Benchmark Positioning 52