Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. How do the two differ and how are they alike? This week, I invited Jack Dawson of webfia.com. Where and How They Met.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

OCTOBER 4, 2016

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. Don’t overlook sharing on social sites. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Alltop blog aggregation site: My Alltop page.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 16, 2015

I was working with a client who – now that he owned his own business – didn’t feel comfortable using testimonials he had acquired when he was part of a team effort, working for someone else. Without a photo or link to their site. Ask people on social media sites if this product seems like a good idea to them.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

FEBRUARY 4, 2016

People used to do anything as long as their sites rank at the top and they get the much needed traffic. Be it links or any other, you need to make sure that you use the ones that will actually make your site to rank high. One of the pillars of search engine optimization is the content that you use on your site.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Freelance writers are professional writers who work on a contract basis. But don’t despair. One more tip?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 15, 2014

I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. I mean, every writer wants millions of eyes on their work.

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

JANUARY 26, 2012

I think this site does a good job because it’s about the outcomes and benefits of coaching. It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% There are social media sites that are niche-oriented, such as GoodReads for authors. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

MARCH 28, 2012

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites. Customer Service.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

AUGUST 1, 2012

It can cause more work if guest writers are not selected prudently. I noticed you have a lot of good content relevant to the needs of small businesses on your site, which is in line with our content and focus. Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

APRIL 17, 2013

The appeal of business blogs and sites has a lot to do with readers’ impressions. Here are four simple ways you can jazz up your site and get more blog readers: Add images –I have run across many business blogs that are nothing but pages and pages of text. How can you make your business blog visually appealing, even sexy?

Business Blogging 100

Business Blogging Business Blogger Traffic 100

Writing on the Web

JANUARY 29, 2014

Even if you’re working with a publishing house, make sure your own ‘house’ is in order. Amazon is another social media site. Again, make sure you share the content on your social media sites. Again, avail yourself to the free applications on the various social media sites. Set up Your Author Page on Amazon.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

MAY 14, 2014

The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. It’s time-consuming to set up your accounts, write your profiles and get your blog posts to feed to each site. Many of my readers are busy professionals who don’t have a lot of time.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

MAY 2, 2011

I think this site does a good job because it’s about the outcomes and benefits of coaching. It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 11, 2013

The good news is, you can put every piece of content that you write to work for you. Here are some suggestions that can help you build content and optimize the content that you already have on your site. Search engines are also more likely to find your site if you have lots of relevant backlinking. Promote older posts.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

AUGUST 5, 2011

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Will these results translate to sites for executive coaches, speakers, authors and other independent service providers?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MAY 30, 2016

Typical clients page: who do you work with? Testimonials , showing social proof of what happens as a result of working with you. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer. Include a photo (or video).

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Alltop blog aggregation site: My Alltop page. What about you?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

AUGUST 21, 2014

How are your prospects (and clients) finding you among all the other blogs and sites online? They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Other times a good hook works better. You can too. It’s not expensive, but it does require some creative thinking.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

JANUARY 19, 2016

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. For example, a persona might include a description of the reviewer such as “A patent attorney,” or “a work-at-home parent,” or, “a daily tennis player.”

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

FEBRUARY 5, 2014

For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ?

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

MARCH 27, 2013

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media. What do you think?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JUNE 12, 2014

Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc. When I’m working with my clients on their blogs, I often find their content is all over the map. Are you focusing on client needs?

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. The site set up especially for The Buying Brain book has a page of “cool brain facts,” that are fun to read.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 4, 2013

These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. If you write a good article once, you need to follow up nicely with better content that will get visitors to bookmark your site. Use SlideShare. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

FEBRUARY 26, 2011

But you should always be alert for how such changes affect your site and make corrections when needed. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#. Solicit quality inbound links.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

DECEMBER 6, 2011

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

SEPTEMBER 24, 2014

These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. What works for one business won’t always work for another. Are you finding what works with your readers? In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ”

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

JANUARY 20, 2014

Sometimes my work involves traveling to far-off airports, and that’s never pleasant. I told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. How to use social media sites wisely. But I think he’s doubtful. How blogging can help promote book sales and build a fan base.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

MAY 9, 2011

What you write on your site has to be compelling. These two sites were both from successful business coaches. They may not know which is best so your online site has to do some convincing and comparing. Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JUNE 11, 2010

First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed. Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JUNE 29, 2012

Some people have found success by using expensive web site designs and hiring Search Engine Optimization experts, but there’s only so much Google juice they can get out of a site. And to update social media sites about what you’re blogging about. Got questions about how this works? Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

NOVEMBER 13, 2013

These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. What works for one business won’t always work for another. Are you finding what works with your readers? I recommend you read the full post to understand why.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

MARCH 26, 2015

Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all. When’s the last time you updated your bio on your About page on your blog or website? Personalities count.

Storytelling 100

Storytelling Barriers Blogger Planning 100