B2B Memes

SEPTEMBER 9, 2010

They expect to unveil the first in a series of niche B2B sites later this month. Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research. The main metric we will be monitoring in the initial phase is the level of customer registration on our sites. Neil Thackray.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. Second, they are probably not interested in talking to other people about this subject on a public Web site.&#. who know about said topic.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

MARCH 19, 2010

What Luciani examined was not when posts were published , but when they were submitted to social-media sites Del.icio.us , Digg , Reddit and Mixx : “He determined the best days and times for a blog post to be submitted to those sites if its author wants it to receive the maximum number of votes, comments and inbound links.&#

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

NOVEMBER 16, 2011

” He also took issue with my suggestion that the container—the original site of publication—doesn’t matter anymore. As he pointed out, it does matter “if you want to keep people hanging around on your site reading more beyond the link that brought them there.”

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

SEPTEMBER 17, 2012

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Atlantic Media seems to have accepted what Lewis DVorkin keeps telling us ( most recently last Thursday ): Content is content, whether it comes from an editor or an advertiser.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Atlantic Media seems to have accepted what Lewis DVorkin keeps telling us ( most recently last Thursday ): Content is content, whether it comes from an editor or an advertiser.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 24, 2010

When he switched to WordPress in July 2005, Jarvis promised he would preserve his site’s past: “I plan to leave the old Buzzmachine (ugly design, extra colons, and all) in place just as it is, though I’ll cut off the ability to post comments there in a few days. True to his word so far, the BuzzMachine past is still there—but it’s fading.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

FEBRUARY 3, 2011

The content farms may be spewing out tons of junk, but there’s another digital press corps, found in news sites like Mashable , Engadget , TechCrunch , and ReadWriteWeb , that match high productivity with high quality. We say that quality will invariably suffer with increased output. But does it? Kirkpatrick: Workload grueling but great.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

NOVEMBER 8, 2010

I remember speaking with one company manager who said we were charging too much for the right to reuse our articles on his Web site ($500 for unlimited use, as I recall). What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MAY 31, 2012

That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content. The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. I might have added, it’s also frequently a zero-sum game.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

SEPTEMBER 29, 2011

They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders.”. As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

APRIL 12, 2011

I’d recommend that you read more for yourself, both on the On24 site and elsewhere. There’s a lot more to the new platform than I can address here, and on the basis of a half-hour introduction, I’m probably missing some key points and being overly impressed by others.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

SEPTEMBER 19, 2011

For many journalists, their entrée into book publishing may be initiated by their employer, as the Times article suggests: “Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are hunting for revenue by publishing their own version of e-books, either using brand-new content or repurposing material that they may have (..)

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

SEPTEMBER 15, 2011

One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 2, 2010

In an article published this week on Folio: ’s Web site, Jill Ambroz reviews a panoply of print “innovations&# that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.&#

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

JANUARY 27, 2011

Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

MARCH 29, 2011

More often than not, you’ll find that people are willing to share their work in exchange for an author credit and a link back to their site. When you find something that works for you, ask if you can use it. Infographic from Wikimedia. Annotate an image.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

MAY 6, 2011

As BoingBoing reports , by having user reviews on its site proofread, Zappos has demonstrably increased its revenues. Editorial details are to content as fit and finish are to automobiles: they account for the difference between a functional product and a great one, and between humdrum and robust sales.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

OCTOBER 19, 2011

Why not prepare yourself by finding out more about data journalism , by learning some programming basics at as site like Codecademy , or by joining a cross-disciplinary group like Hacks/Hackers ? Your job as a journalist may not require you to have any familiarity with programming today. But one day, perhaps sooner than you think, it will.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

APRIL 1, 2010

Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?).

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

JANUARY 31, 2012

After submitting the book, I had to make changes or corrections via three different web sites. To supply all these channels and formats, I ended up using three different word processors (I’ll explain why in another post), making sure I kept my three versions all in sync as I continued to make changes to the text.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

MARCH 26, 2010

But that doesn’t mean you have to like or accept the “level of discourse&# they represent: “I’m coming to believe that comments— which I defended when I ran sites—are an inferior form of conversation.&#.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

OCTOBER 8, 2010

It’s not enough, though, if you simply blog on your employer’s site or Twitter account. While that may be an extreme position, there’s no question that blogging experience is becoming a de facto requirement for B2B job applicants. You should own at least one blog and Twitter account of your own, and use them regularly.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

FEBRUARY 3, 2012

We now welcome the scrutiny of strangers by freely sharing the most intimate details of our lives on Facebook, Twitter, and other sites. Why is this new attitude to privacy so bad? Because, he says, it can get you in trouble. ” What happened to her is bad, yes.

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

APRIL 13, 2011

So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. Sure, Jonathan Tasini and all those other cry babies who are suing her wrote a lot of great content for HuffPo.

Demand 100

Demand Cost Content Media 100

B2B Memes

DECEMBER 8, 2011

The single most important moment happened in late 2001, when I first encountered a site called Livejournal. I was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

DECEMBER 10, 2010

In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. As she reports, each of them has included a personal ethics statement on an “about me” page.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

NOVEMBER 30, 2011

Then this is not the time to worry about SEO, to rethink your site taxonomy, or to install that plug-in you’ve been researching for the past month. If you don’t adapt your content accordingly, it will fall flat. Don’t let the mechanics of blogging waylay you. Need to finish your post? Artwork is nice but not essential.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

JULY 14, 2010

Similary, as Kessler mentioned in Mashable and as Claire Cain Miller explored at greater length in yesterday’s New York Times , the tech-news site Techmeme uses both algorithms and editors to produce its content. In addition, Yahoo uses the “old-school” methods of “manually identifying topics” through its team of editors and writers.

Curation 100

Curation Tagging Search Marketing Media 100

B2B Memes

APRIL 27, 2011

Did the site designer intend the people pictured to be seen as real Gingrich supporters? The Gingrich site also highlights a third potential pitfall of stock shots: other people can use the same shots you do. Probably not. But they were surely meant to reflect the kind of people who support him. No doubt the service would think so now.

Dwell 100

Dwell Design Marketing Websites Order 100