Martech Advisor

JANUARY 29, 2020

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. However, most passengers are increasingly facing poor customer service both on the ground and in flight. The findings are quite remarkable. Thanks to Fung So et al.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Top Rank Marketing

MARCH 20, 2024

If they’ve actively promoting their services, live tweeting news and events, and responding to other posts to start conversations, then chances are they’re still achieving their goals on the platform. Do you live-tweet events and breaking news? Can you use it to provide better customer service?

Twitter 98

Twitter B2B Marketing B2B Bandwidth 98

Convince & Convert

NOVEMBER 5, 2014

At the same time, a small window pops up showing a tweet I made about my wonderfully dirty Martini, and how much I liked it, while Jay’s two-minute old photo of our Oyster platter rises to the top of your feed, as well. If you’re a business, and this doesn’t make you rethink customer service entirely, you’re gonna have a bad time.

Marketing Budget 167

Marketing Budget Service Conference Facebook 167

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Set Up a Customer Service Dashboard.

Twitter 99

Twitter Service Tips Eye-Tracking 99

ClearVoice

JUNE 11, 2020

Your task: Entice the world to use your new client’s services. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action. “With services, you’re selling an experience.” When do writers write about services? Customer story.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

Work Management 80

Work Management Marketing Management Design Service 80

Convince & Convert

JUNE 13, 2014

petershankman Tweet This Bragging and Drama The internet is filled with bragging and drama: bragging when you have a good experience and drama when you don’t. Peter has recently had two excellent customer service experiences, both of them – perhaps surprisingly – were with Google. Richard Branson.

Social Media 140

Social Media Media Plans Service Planning 140

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Convince & Convert

JULY 25, 2013

Notified via an e-mail alert from Delta mid-morning, I immediately scrambled to call the 1-800 customer service number, to which I learned that a 15 minute or longer wait was in store. Why don’t I tweet Delta’s customer service team, @DeltaAssist ? Quick response times and best serving your customers works.

Social Media 145

Social Media Work Management Marketing Management Service 145

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

SmartBug Media

MARCH 15, 2019

But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. As a professional services provider, it can be hard to dig deep into the latest and greatest marketing information. Customer churn can be a challenge for most professional services providers.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

ClearVoice

MAY 28, 2021

A Service level agreement (SLA) is an arrangement between two parties that details the services and deliverables (or fees) each party agree to provide one another. Draft a service level agreement or SLA. How to draft a service level agreement. Click To Tweet. The post What is a Service Level Agreement (SLA)?

Marketing Qualified Leads 52

Marketing Qualified Leads Work Management Lead Ranking Marketing Management 52

Marketing Insider Group

MARCH 29, 2023

This helps to build connection and trust — and ultimately, loyal customer relationships. Quick Takeaways Empathetic marketing shows customers you understand and care about their needs. Customers care about more than just purchase transactions. Instead, what we see and feel is the meaning and mission behind what brands do.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Top Rank Marketing

SEPTEMBER 7, 2023

I am eternally thankful to our team at TopRank Marketing for their talent, commitment and passion for providing the best in service and results for our clients. I am also incredibly thankful to our clients who have put their trust in our partnership and continued to invest in our services year after year.

Paid Search Agency 118

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 118

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Zoominfo

FEBRUARY 15, 2018

But how your customers feel when they engage with you matters more.” Click to Tweet! Don’t find customers for your products, find products for your customers.” – Seth Godin. Click to Tweet! Click to Tweet! Click to Tweet! Click to Tweet! Click to Tweet! Click to Tweet!

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Webbiquity

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” On the Other Hand. 4/2 God made each of us just as we are.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

SocialPilot

FEBRUARY 12, 2024

Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Vidyard

JULY 12, 2021

93% of businesses landed a new customer because of a video on social media. Animoto, 2020 ) Tweet this! Vidyard, 2021 ) Tweet this! Animoto, 2020 ) Tweet this! Sprout Social, 2020 ) Tweet this! Sprout Social, 2020 ) Tweet this! Sprout Social, 2020 ) Tweet this! LinkedIn, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Convince & Convert

FEBRUARY 13, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about customers using Facebook more and more as a customer service channel. tweet this). Historically, brands have put more customer service eggs in the Twitter basket, and many noteworthy companies have Twitter programs.

Service 129

Service Social Media Twitter Facebook 129

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Planning 209

Planning Tips Budget Programs Outreach 209

Convince & Convert

MAY 30, 2014

MikeToner Tweet This Members First Michael has been working with Navy Federal Credit Union for only a few months, but already he sees the cultural differences of a credit union versus another financial institution. The idea is that this will keep Navy Federal top-of-mind and, as they say in financial services, top-of-wallet.

Social Media 132

Social Media Service Peer-to-peer Media 132

Convince & Convert

JANUARY 16, 2015

LaurieAMeacham Tweet This. Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. Tweetable Moments There are some things you just can’t teach, like passion and excitement.

Service 134

Service Skype Social Media Forecasting 134

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Complacency has never been an option in B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Convince & Convert

MARCH 28, 2012

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. 3 Ideas for Gamifying Customer Service.

Work Management 127

Work Management Marketing Management Service WOM 127

Convince & Convert

MARCH 28, 2012

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. 3 Ideas for Gamifying Customer Service.

Work Management 126

Work Management Marketing Management Service WOM 126

Brandwatch Marketing

JANUARY 29, 2024

What channels will fit your products or service? Unsurprisingly, our social posts and content do well there as our product and target customer fit. Some companies take this a bit far and bombard the poster with content and tweets that are overwhelming and, frankly, spammy. How do they use these channels? Be wary though.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

What channels will fit your products or service? Unsurprisingly, our social posts and content do well there as our product and target customer fit. Some companies take this a bit far and bombard the poster with content and tweets that are overwhelming and, frankly, spammy. How do they use these channels? Be wary though.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. Your tweets are random and your Instagram posts are inconsistent. Your tweets are random and your Instagram posts are inconsistent. But don’t worry. As a marketer, you post content daily or sometimes weekly. The result?

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Content Marketing Institute

SEPTEMBER 17, 2021

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?

Video Marketing 130

Video Marketing Examples Service Content Marketing 130

Sprout Social

APRIL 19, 2021

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice.

Tagging 125

Tagging Brand Identity Branding Work Management 125

Sharpspring

JULY 22, 2022

SharpSpring’s social media listening dashboard includes brand name tracking and alerts: Monitoring social media is useful for reputation management allowing you to help your customers in real time. Automating replies to tweets. The goal is automated lead generation—someone says iPad, you tweet that you’ve got a great sale on iPads.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Martech

OCTOBER 14, 2021

A Deloitte survey found that 91% of US consumers consent to terms of service without reading them. Because of the data insights, a call from a customer is very important to marketers. Same for SMS, chatbots, tweets and the occasional email. For younger consumers 18-35, this was even higher, at 97%. Why we care.

Privacy 145

Privacy SMS Act-On Customer Surveys 145

Oktopost

FEBRUARY 24, 2022

Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . Social media is one of the best ways to develop that presence and show potential buyers that you can provide the service they’re looking for.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171