Moz

FEBRUARY 21, 2019

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter , who presented at our Search Love London conference a presentation entitled " The Two-Tiered SERP ," and I'm going to describe what that means in just a second. This is the two-tiered SERP or what we mean by the two-tiered SERP.

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SERP Correlation Domain Content 54

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

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SERP Paid Content Traffic Features 53

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Salesforce Marketing Cloud

OCTOBER 20, 2021

Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Five tips to do small business SEO right. As the stats prove, people searching locally are potential customers waiting to be converted. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. Competitors.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Are you up against SERP monsters like Amazon? How much SERP space are they taking up? product name] near me.

Keywords 60

Keywords Intent SERP Ad Building 60

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Does that mean Google search stats are the only ones that matter? Pro tip: Focus on quality over quantity. And as for clicks? Start With a Question. Be relevant.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. Let's dig into a few of these.

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SERP Case Studies Verticals Lead Scoring 72

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business. Google Analytics is astonishingly rigorous at suppressing social media success stats.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

KoMarketing Associates

FEBRUARY 23, 2017

If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. Establish How You Will Achieve Your Content Marketing Goals. This is obvious. After all, what is a content marketing strategy without goals?

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

Martech

MARCH 13, 2023

Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” The caveat: it often makes up stats and research, so it’s better to leave this part to humans. The goal of the piece is [your goal + target audience]. It’s also available for Firefox.)

Marketing AI 81

Marketing AI AIDA Marketing Analytics Tools Template 81

Conductor

JULY 8, 2022

Get your internal team members up to speed and drive user adoption internally with these six tips. Breaking into the top five organic positions in SERP for any given keyword is no easy feat, so being diligent about sharing regular results and updates is vital in continuing to evangelize the platform and the overall organic channel.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. US/desktop keywords in the STAT data set: So, this gets a lot messier. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something.

Features 67

Features Comparison Keywords SERP 67

BenchmarkONE

NOVEMBER 9, 2022

Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . Using the webinar transcription, draw out tips that are tangential to the webinar theme. For that reason, repurpose these quotes, facts, and stats to suit each channel.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Moz

FEBRUARY 4, 2020

Other tips for appearing in Discover would be to arrange your content semantically so that Google finds it easier to understand your work, and ensure that your website is technically proficient. You can find Discover stats under the performance section. SERPs will continue to evolve. Topics and semantics over keywords.

SEO 93

SEO Marketing AI Trends SERP 93

Sharpspring

SEPTEMBER 13, 2020

Here are a few key stats to consider: Online videos account for an estimated 80% of consumer internet traffic. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). Tips to get started with video: Identify a frequently asked question, problem or concern that your business solves.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

Moz

OCTOBER 10, 2019

Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. of featured snippet SERPs.

Features 54

Features SERP Keywords Intent 54

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

nDash

MARCH 17, 2022

When’s the last time you saw the Google search counter on Internet Live Stats ? The People Also Ask (PAA) box appears in Google’s search engine results pages (SERPs) to provide questions and answers related to the user’s original query. How do you use people also ask?

Marketing AI 52

Marketing AI FAQ Lead Scoring Lead Ranking 52

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 At Found, we use our bespoke SERP Real Estate tool to do just that (and much more) so we can spot these opportunities quickly and work them into our approaches. billion queries are searched every day, that means that 525 million of those queries are brand new.

Keywords 73

Keywords API SERP Validation 73

Moz

FEBRUARY 21, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Which is a good thing, because when we asked about Bundt cake ingredients (“Does it take butter”) we found ourselves looking at a SERP for [how do I bake a butter]. Want to learn how you can do that in STAT? Not that that doesn’t sound delicious.

Features 52

Features Long Tail Marketing SERP Stats 52

Hubspot

JUNE 9, 2020

You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. This tip circles back to keeping the attention of viewers.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Marketing Insider Group

JULY 31, 2023

Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). Whether it’s a reckless claim in a blog post or a misleading stat in a press release, consumers are well aware of the doubtful quality of much of the online content they encounter.

Advertising Agencies 214

Advertising Agencies Marketing AI Paid Search Agency Tips 214

BenchmarkONE

JANUARY 21, 2019

See which pages are getting the most clicks, which ones are turning up in top positions in search results (SERPs), which terms are generating the most impressions, and the CPC for different keywords. Get a big-picture view of key site stats like your average click-through rate, impressions and average position. yoursite.com, [link].yoursite.com/,

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

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CTR API Impressions SERP 53

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. Additional reading: 5 Stats That Show the Power of Localized Social Marketing —statistics from SOCi’s Q4 2018 State of the Market report.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 15 Essential Tips to Increase Your Organic Reach on Facebook .

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 Practical #seo tips from @CyrusShepard at #CTAconf. They come from SERPs—specifically featured snippets! 1 way to reduce #bouncerate ? Improve your #sitespeed.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Sprout Social

JANUARY 10, 2017

Which brings us to our next tip. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. Target Google SERPs. Unfortunately, there aren’t any “rules” or standards for what searches appear in the SERPs. YouTube SEO. YouTube Collaborations.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. 20 Pre-Production Tips to Create Successful Video Content. Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Moz

SEPTEMBER 13, 2020

A tool called STAT lets you enter in a list of keywords, which you then “run” to track over a few days. As ranking algorithms determine how pages are ranked in the search engine result pages (SERPs), algorithm updates change the way your site adheres to their ranking guidelines and, as a result, how your pages rank. Rank trackers ?

SEO 64

SEO Optimization De-duping Keywords 64

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). This is to avoid results that look like this in SERPs: (three dots in front of your titles constitutes bad UX — which Google frowns at).

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SEO Sample Lead Scoring Lead Ranking 54