Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. Outside of TV, YouTube also holds the edge when it comes to other social and streaming competition.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals. Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs).

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. We are 100% dependent on search engines, ours is a connected and wired approach to doing things, learning, and delivering. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Thus began my foray into search engine optimization. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Step Two : Forego any and all other social media platforms.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Customers in your area are likely to use some kind of location-based term when searching for local products and services.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

KoMarketing Associates

OCTOBER 20, 2013

To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. Here's a link to the monitoring tool @leeodden just mentioned at #mpb2b – Keyhole – Social Conversation Tracking – [link]. Events Search Engine Marketing Blog'

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

DECEMBER 16, 2011

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

NOVEMBER 19, 2013

Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search. I don’t trust anything that Google tells me about search. That’s true.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. Well here are some things that didn’t happen : I still don’t feel comfortable adding Danny Sullivan or Neil Patel to my Facebook network.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

chiefmartech

JANUARY 16, 2017

I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. In the name of brand love. Autodesk enables innovation, one maker at a time . For its Original.

Paid Content 100

Paid Content Branding Brand Identity Top of Funnel 100

Moz

FEBRUARY 4, 2020

Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Altavista Amazon.co.uk

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

WebMarketCentral

FEBRUARY 22, 2008

Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. Despite its flaws, Wikipedia isn't going to disappear.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

Buzz Marketing for Technology

JUNE 27, 2008

social media. Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Social Enterprise: Interview with 7thFloor Magazine. La Rivoluzione dei Social Media entra nelle Imprese (Italian). recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. While using this framework to tell stories, you can also develop compelling social proofs using the hero’s journey. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Practice social listening to know what people say about you on social media.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Anything Goes Marketing

SEPTEMBER 16, 2007

Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. According to Wikipedia, a web widget is a small piece of code that you add to a web page. It's a widget search engine and directory. social networks.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Achinta offers his industrial clients marketing for engineers by an engineer. { So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Encyclopedia.coms handy search tool makes it a cinch to find what youre looking for. Users can take advantage of a reading room, a virtual reference desk and superb search engines to find what they need. Although keyword searching is not available, you can type in exact web addresses to find what youre looking for.

Resources 100

Resources Copyright Work Management Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

Usually those that did the transforming came along as social and cultural changes set the stage for this transformation. We can argue the relative contributions of the technology and the social context. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. e) High search engine rankings.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Ambal's Amusings

MARCH 18, 2010

This is terrific for search engine optimization and pulling traffic by being findable. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. You see, they did something really smart.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

OCTOBER 4, 2013

You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. Will my search results suffer as a result of Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

seo.co

JANUARY 19, 2022

If you build links too quickly in an unnatural way, it is likely to sound the search spider alarm bells. Backlinks are essential because they increase your page rank with major search engines. As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28