Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. Get to know your YouTube audience.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Choose Your Platforms. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Brightedge

MAY 20, 2021

Search data is an invaluable source of insight into consumer intent and behavior. Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Yes, and then some.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Understand how it is being ranked by search engines.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Google Business Profile Google Business Profile lets businesses create a free business profile connected to Google’s search engine and Maps.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here. Picture of the day. “Me,

Paid Search Agency 116

Paid Search Agency Ads Video Marketing Enterprise Management 116

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. When optimizing your site for search, don’t let your money and hard work go to waste. of the market share for search engines. Irrelevant keywords. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Hubspot

OCTOBER 22, 2019

YouTube aficionado? If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. SEO expert?

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

LeadsRX

MARCH 9, 2022

Calculating average cost per conversion takes into account all the conversions received from paid sources and what those costs were, all conversions that resulted from free groupings such as organic search, and any overhead costs you have entered such as ad agency fees. Direct Search Traffic/Direct Visitors. Touchpoints. Conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

MARCH 4, 2020

There are many good reasons to start a podcast, including entertainment, education, and pure personal interest, but in this guide, we’ll be looking at the utility of podcasts for a search engine optimization (SEO) strategy (and link building by extension). Podcasting as a social media channel. The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Optinmonster

APRIL 23, 2020

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. A Secure and Accessible Website.

Lead Ranking 140

Lead Ranking Lead Scoring SEO Keywords 140

ClearVoice

JUNE 22, 2021

But no matter your thoughts on the topic, when done right, building backlinks can drastically improve your search engine rankings. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. But first, a short primer on links.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Alumni Status: Access to a network of alumni clubs. Course highlights.

Course 114

Course Paid Content Marketing Analytics Tools Work Management 114

The Lead Agency

JULY 7, 2019

It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. Bringing them back to your website moves them further through their buyer journey to conversion. However, 96% of the visitors that come to a website are not ready to buy.

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

flux.la

JANUARY 17, 2020

Strong SEO is incredibly important to bringing new visitors to your website. I know what you’re thinking – Google Plus isn’t nearly as popular a social network as Facebook. When you connect your personal Google+ page to your company’s website, your face is displayed for your company’s search engine results.

SEO 52

SEO Blogger Youtube Keywords 52

seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Table of Contents. + Conclusion.

SERP 111

SERP Paid Content PPC Cost Per Click 111

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here we go: Website. That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Outgrow

FEBRUARY 14, 2023

Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Having a blog on your website is a compelling way to capture leads for your SaaS company.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Buffer

AUGUST 22, 2019

Seeing a gap in the market, she pulled together a website and started selling to people who were experiencing the same meal prep problems she’d had. Use Pinterest as a discovery engine to reach millions of potential customers each month. Pinterest is somewhat of a sleeper in the social media world.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

FMG Suite

SEPTEMBER 23, 2020

If the term “Search Engine Optimization” makes you feel anxious, you’re not alone. Traditionally, SEO for financial advisors has been associated with complicated coding in the back-end of a website. Today, a website optimized for search is an achievable goal for any financial professional. of all website traffic.

SEO 52

SEO Work Management Marketing Management Tagging 52

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

DAGMAR Marketing

AUGUST 10, 2020

Website * Describe Your Project * Email This field is for validation purposes and should be left unchanged. Ubersuggest —To understand what your potential or ideal customer is searching for, you need to have some idea of the keywords and queries they use when searching online. Keyword research for search volume and ideas.

SEO 59

SEO Paid Search Agency Keywords Tagging 59

NuSpark Consulting

DECEMBER 9, 2012

Here we go: Website. Online releases are submitted to major search engines, industry journals, and social networks. Make sure the release includes links to your website and other appropriate content. Social Media. Of course promote it via social media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Convince & Convert

MAY 21, 2021

There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google.

Youtube 192

Youtube Advertising Channels Peer-to-peer Social Media 192