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eSkill and KEO Marketing Win Prestigious Netty Award for Best SEO Optimization

KEO Marketing

Its solutions enable hiring and training managers to configure assessments from eSkill’s extensive Skills Test Library to match their hiring and training needs and reduce the risk of hiring failures and discrimination litigation. It acts as a partner and outsourced marketing department for dozens of companies with outstanding results.

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A roundup of the latest AI-powered marketing technology releases

Martech

It is trained on real-time consumer queries as well as a collection of structured and unstructured public information. Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. Get MarTech! In your inbox.

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71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

KoMarketing Associates

This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%). In the new year, most marketers (40%) stated that they intend on spending less than 10% of their budget on marketing technology.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Here are 6 key takeaways from the training! Why B2B Marketers Should Make the Switch Now. Navigate out of editing the collection and you will now see the new report in the side navigation! Final Thoughts.

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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Gerris is a virtual digital agency, bringing together some of the best global partners in online engagement, influencer marketing, blogger outreach, social media marketing, search engine marketing, online reputation management, content marketing, digital PR, training, and strategy. Like this post?

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt What are some data analytic goals for an insurance marketing department? social media, email, search engine marketing). Here’s something somebody asked me!

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Is Inbound Marketing Dying?

Marketri

To give you a sense of how much and how fast behaviors are shifting, I asked Perplexity AI, a conversational search engine marketed as an “answer engine” that answers queries using natural language predictive text. There isn’t complete trust yet, which has given rise to a hybrid approach to search.