Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Can be instantly accessed. Referral programs.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Launch Marketing

DECEMBER 2, 2020

Did they sign up for and attend a webinar? If you take more value in a lead signing up for a webinar, then score that activity higher than the eBook download. Email Engagement: When your organization sends out a newsletter , take note of how leads are interacting with the links in the email. Sales and Marketing Alignment.

Lead Ranking 71

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 71

SendX

MAY 18, 2020

If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software. Or if you’re selling skincare products, you could offer a free sample of a new lotion. I’ve found that email marketing is the best way to promote these bonuses.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

The Point

NOVEMBER 14, 2014

As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye. In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. .

Display 100

Display Advertisements Advertising Lead Ranking 100

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Oftentimes this is the weakest part of a content marketing strategy. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SWZD

MARCH 21, 2018

A white paper that does the same for channel selection. We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. Included are a sample lead nurturing content schedule adaptable for your own use, and other tips galore.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

Content4Demand

NOVEMBER 25, 2020

Immersive content: Describes content—words, charts, data visualizations, quizzes, et al—that a reader interacts with or experiences, rather than merely reads passively, as they would a static piece of content such as a PDF or white paper. This small sample of companies have very distinct values and beliefs.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Research Skills. Why is implementation so overwhelming?

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. While CPCs for videos are a bit lower than images, by most other metrics images outperform videos for our customers.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. White paper summary, including actionable recommendations and insights for companies.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Here’s a sample prompt to get started: “Act as a copywriter. The goal of the piece is [your goal + target audience]. “It cannot connect the dots like we can.

Marketing AI 76

Marketing AI AIDA Marketing Analytics Tools Template 76

MKT1

SEPTEMBER 28, 2022

Assess if your distribution strategy is a fit for your content and your audience. You’ll probably find you could do a better job aligning content to your distribution channels and audience. Tiers simply correspond with distribution strategies. No one wants to end up with an uncharged Tesla at a gas station.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Strategic-IC

NOVEMBER 17, 2021

It’s the ultimate ‘show me you know me’ strategy, and when done right, it can completely transform the results of your Marketing efforts. “I Once you’ve adapted your company culture, then you can look to adopt tech that will aid those processes and push your ABM strategy further. Show value. The hardest part is starting.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. While CPCs for videos are a bit lower than images, by most other metrics images outperform videos for our customers.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClearVoice

MARCH 9, 2020

Here’s a sampling. Above all, does your customer journey align with your branding strategy ? When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research. More on that later.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

markempa

APRIL 24, 2009

Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Please confirm the client’s availability to speak prior to submitting. Note: Beginner 101, sales pitches or speeches that have been presented elsewhere will NOT be accepted.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. It can be anything from a research report to an insightful eBook to a free tool. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. However, take a quick glance at the sample business videos on the Animoto Website and you very quickly come to appreciate the potential for the kind of content that Animoto enables. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

NuSpark Consulting

JULY 7, 2013

Below is a sample matrix we use. As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Each nurture strategy has its own matrix. Nurture Strategy. Drip strategy basics.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Webbiquity

APRIL 11, 2012

So while certainly not a scientifically valid sample, the findings about social media use among these 10 companies are nevertheless telling: • Two of the vendors’ websites have no social media buttons/icons/links at all, and three have only a limited social presence on their sites (e.g. Three of the companies aren’t on Twitter. .”

Social Media 100

Social Media Media Work Management Marketing Management 100

The Point

FEBRUARY 27, 2012

attends Webinar, VP-level title or above). Using the sample logic outlined above, if a prospect took ANY “positive” action at least once every 2 months and 29 days, his or her lead score would continue to climb indefinitely. assign negative scores for undesired behavior or demographics, or inactivity (e.g. Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Hinge Marketing

NOVEMBER 7, 2016

Usually, it’s best to write your guide in plain English with the goal of explaining a technical subject to a non-technical audience. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. Embrace speaking events and webinars.

Personalization 93

Personalization Brand Identity Branding Tips 93

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

Social Media 138

Social Media ROI Media Correlation 138

Heinz Marketing

MARCH 30, 2020

I ask Ray, what’s the advice you’re giving to your client around how to adapt their selling strategy right now? ” Someone mentioned on an event I was on, webinar I did this morning, talking about, “Just assume you’re calling people that are grieving, right?” Ray Makela: Well, absolutely.

Top of Funnel 88

Top of Funnel Webinar Metrics Training Work Management 88

B2B Marketing Directions

AUGUST 27, 2017

Here's a small sample of the reactions from pundits and practitioners: What's The Impact Of The New Demand Unit Waterfall? To learn more about the limitations of intent data, take a look at this post by Jingcong Zhao at the Marketo blog, this post by Todd Berkowitz at the Gartner blog, and this white paper by Infer.

Demand 40

Demand Work Management Intent Data Features 40

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. A content plan is not a content strategy.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 21, 2022

What is the difference between a content plan and a content strategy? There are a few key differences between a content plan and a content strategy: From a 30,000 ft. view, a content strategy articulates your goals for your content marketing campaigns. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Vision Edge Marketing

MARCH 7, 2012

To illustrate this idea, let’s suppose based on experience, research and customer input, your customers’ buying process includes the following behaviors: • Registering for a Webinar. Downloading a white paper. Participating in a live demo and requesting a product sample represent the suspect stage.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Hinge Marketing

DECEMBER 11, 2015

Common formats include blog posts, white papers, ebooks, webinars, videos and research reports. Develop a few pieces of long-format content (such as guides, ebooks, or webinars) that can only be accessed by filling out a registration form. This is the point where you can turn anonymous readers into real leads.

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Instead of dismissing those visitors as time-wasters, I suggest that you rethink your online strategy if you are serious about using your industrial Website as a lead generator. I am not making this up just to scare you.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

SalesIntel

DECEMBER 6, 2021

Get a Freebee (Free Sample or Trial). Marketing Content (eBook, White Paper, Webinar). Sales professionals need to partner and coordinate with marketers better when it comes to the offers that you are giving prospects and what to expect in return. Send Something (physical thing, gift card, fun video). Customer Field Trip.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52