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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t. HS: Thanks David!

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Instead, optimize the marketing and lead cultivation process to produce sales cycles. Number of fully qualified leads accepted by sales each month.

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What Is Predictable Revenue? & 5 Other Sales Terms Defined

Hubspot

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

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How to Connect INTENTIVE Insights to Salesforce

NetLine

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales? The key to any account-based approach is building a solid sales lead pipeline. This is a great place to tailor your marketing materials and campaigns toward specific business goals.

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5 Ways to Improve CRM Adoption

InsightSquared

The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because…. How will you manage deals through the sales cycle? Talk about buyer’s remorse. This is quite often the case with CRMs.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Telesales lead generation supports both field and inside sales.