The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t. HS: Thanks David!
Adobe Experience Cloud Blog
JULY 30, 2009
David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. It's more meaningful to produce a few very high quality leads, delivering them to reps in a way that reduces information overload and improves lead-response time.
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ViewPoint
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Telesales lead generation supports both field and inside sales.
Customer Experience Matrix
FEBRUARY 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. That last point morphed into a discussion of the increased integration between marketing and sales. Still, the general point is the same: marketing and sales must cooperate more closely than ever.
The Point
NOVEMBER 5, 2009
It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Today, lead management in the CRM system starts when sales get the lead.
Anything Goes Marketing
MARCH 24, 2009
At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. It literally takes 5 minutes to add this custom code and the rich data that sales now have access to is unbelievable.
markempa
DECEMBER 12, 2016
To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Just to name a few. Read The Biggest Contributor to B2B Revenue.
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