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Basic Trade Show Booth Etiquette Rules for Staff

Navigate the Channel

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Why is staff etiquette important at trade shows? What is the significance of body language at trade show booths?

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6 Trade Show Marketing Do’s & Don’ts

Navigate the Channel

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). More time spent at the show, whether as an attendee or exhibitor, is good for you and your business.

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Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Guest post by Tifany Scifo.

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The Ideal Trade Show Checklist & Timeline

Navigate the Channel

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Trade Shows Need to Evolve | Here Is Why and How to Drive the Change

Adobe Experience Cloud Blog

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem.

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Are You Ready? Planning for In-Person Trade Shows and Events in 2022

Navigate the Channel

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Each venue will have its own rules, too.

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7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. Allocate about 30 percent of your trade show budget to the expense of the trade show itself.