Animalz blog

FEBRUARY 25, 2024

Taking SERP positions and defending them takes much more effort than it used to. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Most keywords in most industries are heavily contested. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. SERPs aren’t fond of copied, poorly-written material.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Can you imagine seeing your content rank on Page 1 of SERPs? Almost sounds too good to be true, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

APRIL 10, 2023

In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend. Image Source High-quality off-listing content offers a more indirect boost to your PPC ROI, but one that could drive even greater benefits in the long term.

PPC 281

PPC Paid Content eCommerce Allocation 281

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Adobe Experience Cloud Blog

MAY 17, 2018

Even though users don’t see this text directly on the page because it is placed in the code, search engines can read it, and they will show it in search engine results pages (SERPs). But I don’t recommend focusing on characters, because in some cases, an even longer title might fit into the SERPs. Here are the differences.

Optimization 134

Optimization SEO ROI SERP 134

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Before you quantify, you should understand more about content marketing ROI. This average could be a baseline or your goal, but it gives you some context around ROI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Top Rank Marketing

NOVEMBER 9, 2023

Keyword rankings Ranking at the top of a search engine results page (SERP) for a keyword or query of great importance to your business is more than a point of pride. The reality of online search is that top-ranking results in a SERP get a vast majority of the clicks from users. .” — @NickNelsonMN Click To Tweet 2.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Go Beyond SEO

JUNE 7, 2023

Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs). The ads come up in a high position in SERPs, making them more likely to get clicks. With SEO, you’re not paying for ad space, but rather optimizing your website to rank higher in SERPs organically.

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs). The ads come up in a high position in SERPs, making them more likely to get clicks. With SEO, you’re not paying for ad space, but rather optimizing your website to rank higher in SERPs organically.

SEO 78

SEO Ads Google SERP 78

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. Maximize your marketing efforts by optimizing for SERP and social media, both. There’s no better time to do it than now.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

DECEMBER 29, 2020

In the past, content marketers could claim both the featured snippet and a SERP entry. But your ROI potential is higher than any other type of marketing. It offers the highest ROI, too. That’s a 4,200% ROI. Bring in the C-suite team early to share insights before designing channel strategies. Featured Snippets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. The misapplication of international data could impact the ROI of your search marketing efforts. SEO cannot operate in a silo.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Marketing Insider Group

MAY 30, 2023

Increase ROI. AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run. This will likely lead to better engagement and a higher ROI for your email marketing campaigns, without requiring you to manually curate content or segment your audience! Optimize reporting.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Search Engine Journal

MARCH 1, 2023

Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With Advanced Link Building Strategies [Webinar] appeared first on Search Engine Journal.

Link Building 80

Link Building Webinar Metrics Ad Building SERP 80

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40

CTR SERP Activities Google 40

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. This really hones in on the “authoritativeness” and “trustworthiness” of E-E-A-T, positioning your content to offer value to readers and perform well on SERPs. Good idea, right?

Google 229

Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

MAY 15, 2023

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic. Determine Brand Positioning Start by determining your brand positioning. Video Source: Adam Enfroy 7.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Stevens & Tate

SEPTEMBER 24, 2019

The following are five SEO concepts that you should know as well that could potentially help to improve your SEO strategy’s ROI (return on investment): 1. Featured snippets are short, fact-based answers that are presented at the top of Google’s SERP (search engine results page) when the user searches for a simple query.

ROI 40

ROI SEO Mobile Marketing SERP 40

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand. Customer Acquisition Cost (CAC). Revenue Growth. Return on Marketing Investment (ROMI). Brand Loyalty (repeat visits). Customer Lifetime Value (CLV). Net Promoter Score (NPS).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. If you’re ready to implement an integrated content strategy that elevates marketing ROI, check out our Content Builder Service and set up a quick consultation to learn how we can help.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? Now they publish 4-5 new blog articles per week and have an effective content marketing strategy that delivers ROI. [ With more backlinks and domain authority, Orbit Media’s content reigns supreme on SERPs.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Conductor

SEPTEMBER 16, 2021

For example, when you look something up online, the SERP (Search Engine Results Page) will usually display two things. When a page that is SEO optimized ranks in a SERP and is easy for someone to find, it’s because that page has authentic and relevant content the algorithm believes will be useful to the person doing the searching.

Organization 108

Organization Paid Search Agency Lead Scoring Lead Ranking 108

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Funnel Envy can help.

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Go Beyond SEO

MARCH 20, 2024

Their unique approach ensures maximum results and ROI. This cost-effectiveness makes PPC a viable option for clinics of all sizes, offering a high return on investment (ROI) for your marketing dollars. They specialize in PPC advertising for the plastic surgery industry. Why Choose Amplify Visibility as your Plastic Surgery PPC Agency?

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

seo.co

JULY 6, 2021

As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Marketing Insider Group

DECEMBER 20, 2021

Content audits take time and manpower, but the ROI they can deliver with the right approach makes them well worth the investment. Improve SERP rankings for certain topics. It also enables you to get the highest possible ROI on your existing content. It’s just not a risk worth taking. Increase conversion or subscription rates.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). These pages also serve as material that can rank in SERPs. That said, your SERP positions aren’t the only way to increase your organic traffic. Organic traffic isn’t ROI. Organic Traffic 101.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Consider all related factors, including relevant KPIs and ROI per campaign (time and resources spent). Enter: your scalable and sustainable Marketing Playbook.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Brightedge

AUGUST 4, 2020

Tracking share of voice will help you figure out how you fare against the competition in the SERPs. For your site to appear in the SERPs, your pages need to be indexed by Google. Leverage Keyword Reporting to determine how many keywords your website is ranking for in the SERPs. Share of voice. Organic click through rate.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Every client needs evidence that your SEO techniques and efforts bring in a positive ROI for the company. Sales: Show the clients how SEO techniques have helped gain tangible ROI , essential for their business. An Ideal SEO Report For Clients.

SEO 105

SEO Template SERP Keywords 105

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Action words, on the other hand, help you create content that directly impacts your conversion rate, marketing ROI, and sales revenue. How to Use Action Words in Your Content.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

SEPTEMBER 17, 2020

Here’s the data: One can assume this blog post has a pretty solid ROI. For the first one, it’s a matter of what percentage of searchers click on the first, second, or third (or more) URLs on a given search engine results page (SERP). Qualitatively, SERP domination seems like a worthy goal. You’re not in the conversation.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Kevin Indig

OCTOBER 3, 2023

Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Until then, here are some articles to warm you up: How to master the art of inhouse SEO The ROI of SEO Forging a fine-tuned SEO machine 5 principles of an ideal SEO team structure Google also mentions to use click data for experiments.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84