seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Brightedge

JUNE 10, 2022

Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. Defending pages essentially consists of tracking top-performing content and remaining alert to any drops in SERPs.

SEO 111

SEO Research Enterprise Management Tools 111

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Reviewing your search engine optimization strategies/SERP ranking. This could include an ROI increase or other incentives. The content should also generate long-term relationships with your audience and referrals to other businesses.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

KoMarketing Associates

JUNE 1, 2016

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. The top four paid ads will stand out, which could improve CTR and overall ad performance.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Moz

FEBRUARY 4, 2021

There's an extremely useful feature in STAT where you can filter a table of keywords to show earned SERP features and specifically answers. Okay, so what is the next step to prioritize your featured snippet opportunities by the highest potential ROI keywords? Taking a look at STAT's SERP Features tab can help out here.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

seo.co

FEBRUARY 10, 2021

And it can scale to yield an unbelievable return on investment (ROI). Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. If the SERPs are totally dominated by the brand’s own content? It’s accessible. It’s inexpensive.

Loyalty 116

Loyalty Branding Brand Identity SERP 116

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Brightedge

JULY 26, 2022

Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. Not only is utilizing influencers for content creation both time and cost-efficient, but it can also benefit your ROI while increasing your brand presence.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Ranking 64

SmartBug Media

JULY 16, 2021

Video marketing will continue to grow because businesses continue to see ROI , especially in the B2B space where there are still many who are slow to adopt. If you neglect VSEO, your videos will be viewed less and your ROI will suffer for it. “If you record it, they will come” could easily replace the old adage we all know.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Valasys

JANUARY 23, 2023

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Marketers may pick several sites to enhance ROI. What kinds of goods and services result in the highest ROI? The Search Network utilizes Google’s SERPs to display basic text adverts. Find unique, long keywords to compete on a budget.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. The Title Tag: This is the title of a landing page that features in a big blue link as a page on the Search Engine Result Pages (SERPs).

Landing Pages 66

Landing Pages Practices Optimization SEO 66

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. You can then assess if there will be a good ROI if you choose to try and compete for them. It will reveal important keywords in your field.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

QuanticMind

NOVEMBER 30, 2018

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. When implemented efficiently and funded smartly, PPC campaigns can be the most powerful weapon in a marketing armoury and the return on investment (ROI) can be substantial.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Valasys

AUGUST 29, 2019

Ever since Google updated its core Hummingbird algorithm on 26 th of September 2013, it has been rewarding the marketers for creating relevant pieces of content in terms of better rankings on SERPs. . The pieces of content being created should resonate with some particular questions that might follow the phrase “Hey Alexa…” .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Moz

MARCH 21, 2019

Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. Prioritize keyword investments so you do the most important, high-ROI work first. I think maybe that number is closer to 18%.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Blog Aggressively Tresnic Media began a blogging experiment with one simple question… How long does your business need to be blogging before you will start to see an ROI?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Method and Metric

FEBRUARY 1, 2019

Include Long-Tail Keywords when possible. You may have to use Google Maps if your business listing does not appear in Google’s search engine results page (SERP). Include tracking link within Google post button to measure the ROI of these posts. Make sure it’s captivating and informative. List Your Services.

Features 75

Features Google Optimization Business 75

Directive Agency

JULY 7, 2017

B2B marketing is all about how to best manage your ROI. So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). You know it's a priority to improve your listing position for 'unicorn shoes' in the SERPs now, so what do you do?

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

You have optimised your website content for SERPs. Voice search often entails long-tail keywords and smart searches conducted by customers, which may vary from a business to another. In order to maintain the dominance of its digital footprint, the app needs to wade through the Chinese territory. Voice-based search SEO.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Marketing Insider Group

FEBRUARY 13, 2020

In this blog, we’re going over a few strategies available to you to make the most of your relationship with Google, take advantage of all the tools they offer, and help you get the best ROI for your time and money. Title Tags and Descriptions (Metadata). Is your online presence optimized with strong keywords of varying lengths? Google Ads.

Paid Content 344

Paid Content Google B2B Marketing Mobile Advertising 344

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That way, you’ll still make your ROI while maximizing your revenue. Keyword Themes A keyword theme fits similar search terms and phrases, increasing your visibility on SERPs without bidding on several keywords. of queries.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Hubspot

NOVEMBER 9, 2016

All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Marketing Insider Group

NOVEMBER 27, 2023

Start by identifying a set of new keywords, including long-tail keywords, which make up 70% of all SERP traffic. Experimenting with different keyword variations can uncover niches that drive traffic but are less competitive.

Planning 233

Planning Lead Ranking Lead Scoring Paid Search Agency 233

seo.co

OCTOBER 7, 2021

Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Online keyword competition is fierce. Content writing.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Marketing Insider Group

JANUARY 23, 2023

The more content you have, the more likely it is that your audience will find you on SERPs. Include low-difficulty, long tail keywords in your content that are tailored to the needs and interests of your target audience. Video Source: Infidigit SEO An engaging content experience has major benefits for SEO.

B2B Thought Leadership 273

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 273

Online Marketing Institute

NOVEMBER 8, 2010

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Ranking 52

Lead Ranking Lead Scoring Keywords Marketing Budget 52

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Single Grain

DECEMBER 22, 2023

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Aim for continuous improvement in search engine result page (SERP) positions for these keywords.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Measure performance to ensure it’s always delivering the best marketing ROI. SERP rankings are important to gauge how effective your SEO is. Measure Performance.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309