LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. Doubled ROAS by suppressing display impressions served to the lowest performing audience.

Case Study 63

Case Study Case Studies ROAS Spending 63

ClickZ

FEBRUARY 16, 2024

Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023 study finding that these methods miss about 74% of the sales that come from impression-based media.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. 765:1 average return on ad spend (ROAS), versus 321:1 ROAS for paid search campaigns. Our objectives and types of advertising strategies.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

QuanticMind

MARCH 20, 2019

The result has been a 12% lift in ROAS, but this is only part of the success story. If you’d like to learn more about how Hot Topic achieved these results with QuanticMind, you can grab the case study and start leveraging the power of machine learning for yourself. The time savings have been huge for us” Brian says. Get in touch.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Martech

OCTOBER 28, 2022

Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. “ Evaluating ROI/ROAS. Read on for details about shared SMB marketer pain points.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Choozle

JANUARY 21, 2019

ROAS for fully-managed campaigns). The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Key Results. 8 percent increase in revenue. average cost per acquisition. average return on ad spend (versus 2.3x 32 percent increase in conversion rate MoM.

Case Study 42

Case Study Case Studies Studies Cost per Acquisition 42

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Positive ROAS (return on ad spend) is minimal for companies. You show it through the expertise of your leaders, case studies, and examples. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over. Now, on to the numbers.

Advertising Agencies 330

Advertising Agencies Advertisements Advertising Paid Search Agency 330

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Now we’ll dig into how to surface the numbers you need to accurately prove ROAS by connecting ad data to down-funnel metrics.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Example: According to a case study by Panasonic, they used Google Analytics to analyze its sales data and identify areas for improvement. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Example: According to a case study by Panasonic, they used Google Analytics to analyze its sales data and identify areas for improvement. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

FEBRUARY 1, 2023

They must demonstrate that these platforms can drive incrementality and positive ROAS for brands. They have become foundational to integrated marketing plans,” said one advertiser interviewed in the study. If RMNs are to continue growing it will be because of results not pressure. RMNs do hold real value. RMNs do provide ROI.

Brand Identity 94

Brand Identity Branding ROAS Media 94

Envy

APRIL 5, 2022

According to a study by Pew Research Center , 72% of people feel that almost all of what they do online is tracked by advertisers, technology firms or other companies. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Porch Group Media

APRIL 15, 2021

These results represent an increase from last year’s study, which found that 53% of organizations spend between 26% and 50% of their overall marketing budgets on social media advertising. Although while most may be advertising on Facebook, almost half of respondents (42%) say they see the best return on ad spend (ROAS) from Instagram.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Martech

AUGUST 17, 2021

“When entrants share a lot of technical data around their case studies.” “I’d love to see more data from our entrants that pinpoint successes or failures in their case studies.” I’d like it that when you say ROAS, you show the formula you used to calculate it. – Amy Gesenhues. It is a 37% increase.

Paid Search Agency 112

Paid Search Agency ROAS Case Study Case Studies 112

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Today, performance marketing is most popular with influencers, as studies show consumers trust influencers more than brands. Performance marketing places the power back into advertisers' hands.

Paid Content 96

Paid Content Work Management Advertising Agencies Paid Search Agency 96

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver. to an exceptional 9.20 within the first month.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Choozle

AUGUST 29, 2021

Campaign and client performance: Directing more of the client’s budget toward the media purchase will proportionally increase the campaign’s return on ad spend (RoAS). Take a deeper look at where your money is going when you’re not using self-serve platforms.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Here, we explore the findings of that study. Respondents were manager-level and above and reflected a mix of verticals.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Oktopost

DECEMBER 21, 2023

Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation. Customer Interviews: Conduct one-on-one interviews with key customers to understand their experiences, pain points, and expectations.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Convince & Convert

JANUARY 25, 2016

In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. ROAS and RLSA Retargeting. They’re all part of a retargeting case study that almost made my jaw drop. Image via InSkin. And with the cost being $0.10 Here’s how they did it.

Adwords 109

Adwords ROAS PPC Landing Pages 109

Porch Group Media

AUGUST 23, 2022

Retail media networks also frequently offer closed-loop reporting to tie ads directly to incremental sales, making this appealing to advertisers who are increasingly under scrutiny to prove ROI and ROAS. Take a look at this example from Walmart. Consumers see this before even getting to the search results below.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Liveintent

APRIL 26, 2022

As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. Buyers reached with this strategy demonstrated a 2x higher conversion rate, allowing Rue Gilt Groupe to exceed its ROAS goals and double its new member conversion rate and order value.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

LeadsRX

APRIL 13, 2021

As a result of compatibility, LeadsRx can provide attribution studies for podcasts hosted on Triton’s Omny Studio platform, as well as for ads served by Triton’s Advertising Platform, Tap. Portland, Ore., To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

LeadsRX

AUGUST 31, 2021

Steel City Media is using LeadsRx Attribution, an impartial marketing attribution solution, and LeadsRx Journey, customer journey analytics technology, to measure and get specific marketing insights into campaign performance and to optimize ROAS (return on ad spend) for clients. In May of 2021, Max Motors saw: A 16% lift to its website 5.5

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Martech

MARCH 13, 2023

Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. Pro tip: Make ChatGPT provide fresher data from the web, research, case studies and more with the WebChatGPT Chrome extension. (It’s It’s also available for Firefox.) Generate FAQs.

Marketing AI 78

Marketing AI AIDA Marketing Analytics Tools Template 78

Oktopost

SEPTEMBER 4, 2020

In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). Know your target audience for B2B marketing.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

SocialPilot

JANUARY 14, 2024

A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. LinkedIn generates a ROAS (Return on Ad Spend) that was 2-5 times higher compared to other social media platforms. The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

accelerate agency

SEPTEMBER 14, 2020

Read the full case study below… About the challenge. The aim was to move from a CPA bidding to a ROAS bidding strategy, this would enable the building society to get more “bang for their buck” from aggregator websites, paid search and paid social activities. . Principality is a Building Society, based in Cardiff, Wales.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Choozle

APRIL 12, 2022

Read a case study showing how a brand drove a 1.64x RoAS with their retargeting strategies. By layering retargeting tactics with previously engaged audiences, you are able to stay in front of shoppers after they visited their website or see your ads. Creative Asset Retargeting.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Porch Group Media

MAY 17, 2022

In a study by Allocadia , most marketing professionals (84%) are under pressure to prove ROI. Solution: The metrics marketers need to measure on will vary according to campaign goals, but some common metrics may include cost per acquisition (CPA), customer lifetime value (CLV) , conversion rate, or return on ad spend (ROAS).

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

LeadsRX

FEBRUARY 21, 2021

Let me re-emphasize our Customer Care Mission: We are here to help LeadsRx customers accelerate time to realized value by ensuring proper configuration of the LeadsRx solution and increasing understanding of how to interpret and act on the resulting insights to improve return on ad spend (ROAS). Case(s) in Point – Customer Success Stories.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? To determine an appropriate budget, conduct thorough keyword research, analyze industry benchmarks, and calculate your desired return on ad spend (ROAS). Align your budget with your business goals and objectives.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Porch Group Media

FEBRUARY 24, 2022

Well, for those of you that don’t know, V12 and Porch, this is really kind of a bit of a dawn of a new era of mover marketing, if you’ve ever studied it, or ever participated in it. So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS. Anders: Right.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Directive Agency

OCTOBER 26, 2023

Improvement in performance with higher ROAS, better CVR, lower CPA, and statistically significant outcomes in incrementality studies. Improvement in bidding and attribution since better data is being ingested by bidding models such as tROAS/ tCPA and attribution models (DDA).

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52