Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

readwrite

MAY 14, 2022

According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023). Has the Largest Programmatic Advertising Market. Adoption is especially strong in the United States, which has the world’s largest programmatic ad market.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Zoominfo

OCTOBER 2, 2019

IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. However, today, how quickly you get to your numbers is more important. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Related: 2. Visual content is on the rise.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Vidyard

MARCH 15, 2017

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. The video presents a focus group filled with real millennials, not actors.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Sana Commerce

MARCH 4, 2022

Overview: The state of omnichannel commerce. Over the last few years, video-conferencing has become a common additional channel. A further third use remote channels (phone calls, video conferencing, chat) and the final third use digital self-serve tools (like e-commerce platforms and digital portals). Online vs. in-person sales.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. More than half of participants produce 11 or more videos per year.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. This statistic is one that I completely understand.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. The return on investment of video marketing has remained consistent over the last three years that Demand Metric has asked about it.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Convince & Convert

MARCH 3, 2016

Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. Randy and Chris suggest tools and resources that can make this easier for you. In This Episode: Why “micro-marketing” is a new requirement for the job.

Top of Funnel 90

Top of Funnel Paid Search Agency Funnel Advertising Transparency 90

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. It was a lot more than two.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Contently

SEPTEMBER 8, 2017

When researching last month’s best content marketing, I quickly realized that nothing about the solar eclipse was going to make the list. When you do find that marriage of topic and format, that’s when marketing can make its mark. A stock video company and a spoof of millennial ads? LinkedIn and salary data?

Content Marketing 90

Content Marketing Best Practices Paid Search Agency Content 90

Scoop.it

SEPTEMBER 30, 2021

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. Social media marketing will continue to rule the internet marketing domain for years now.

Social Media 67

Social Media Trends Media Cross-Selling 67

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. The common denominator across these trends and numbers is the concept of responsible marketing. What is Responsible Marketing ? What is Responsible Marketing ?

Ethics 62

Ethics Planning Work Management Advertising Agencies 62

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand.

Tactics 108

Tactics Brand Identity Branding Planning 108

readwrite

MAY 14, 2022

According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023). Has the Largest Programmatic Advertising Market Adoption is especially strong in the United States, which has the world’s largest programmatic ad market.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Hubspot

APRIL 28, 2017

in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. So what does this mean for marketers? We're here to help. Source: VentureBeat.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Convert

JULY 28, 2021

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own. What’s the future of SEO? Let’s try to figure out.

SEO 145

SEO SERP Trends Keywords 145

KEO Marketing

MAY 15, 2017

Marketing is constantly changing. There are always new methods for reaching customers utilizing different means of technology to pursue and speed up the marketing process while cutting back on resources, time, and energy. Content marketing is on the rise. Account-based marketing is emerging as a strong viable strategy.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

ClearVoice

OCTOBER 10, 2018

No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content Radar every week, with five top items of note for content people. Five things you need to know about Google+ shutting down. So, what is it that finally led to Google+’s demise?

Marketing AI 67

Marketing AI Google Mobile Advertising Internet Marketing 67

Computer Market Research

MAY 7, 2018

As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. However, many stars have to align, proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. Current State of Channel Marketing Programs.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. However, many stars have to align and proper and painstaking calculations have to be made before a large organization deploys a community-focused marketing program. Current State of Channel Marketing Programs.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Computer Market Research

FEBRUARY 26, 2018

Computer Market Research. Local Co-op Marketing Funds for Local Partners. Local Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. Source: Brandmuscle.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

Content Marketing Institute

NOVEMBER 5, 2018

Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. AnnGynn Click To Tweet. Cone Click To Tweet. Know your purpose.

Examples 93

Examples Paid Search Agency Content Trust Marketing 93

Litmus

MARCH 2, 2020

“How will email marketing change by the end of the decade?”. We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Jill LeMaire Redo.

Privacy 69

Privacy CAN-SPAM Leads Lead 69