Marketing Insider Group

JANUARY 14, 2021

Key Takeaways. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. What is a Landing Page? Source: [link]. Landing Page Optimization Tips.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

B2B Digital Marketer

MARCH 14, 2024

In this episode, you’ll learn: The current state of the marketing technology landscape and its implications for businesses. In this episode, Jim Rembach and George Huff dive deep into the chaos of current marketing technologies, striving to uncover a path to clarity and efficiency.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2 million first-party content registrations.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

sagefrog

DECEMBER 6, 2023

This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024. The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Engagio

FEBRUARY 14, 2024

Misallocating your attention to incorrectly-matched accounts is a costly mistake—causing you to waste your most precious resources: time, money, and attention from both Marketing and Sales. 2023 was a year of significant change and growth for Demandbase. This has increased the number of IPs we have identified by 40%.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Parse.ly

SEPTEMBER 12, 2023

With insights drawn from a comprehensive survey of over 1,500+ marketers, the report not only highlights the current state of martech but also unveils the strategic imperatives that are driving the industry forward. This showcases AI’s growing importance in shaping content marketing from both the front and back ends.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. Ready to learn more? Keep reading. Outbound leads cost 39% more than inbound leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Relying solely on demographics or past purchases misses the key ingredient: active buying intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Top Rank Marketing

MARCH 27, 2024

First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop. Read on to learn more about what this means and how it impacts your SEO content strategy. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Sprout Social

MAY 18, 2020

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. Despite an increase in lockdown fatigue, people remain conflicted about the idea of states reopening.

Conversion 108

Conversion Youtube Education Class 108

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

JUNE 18, 2019

Don’t just state results without explaining how the customer got there. KEY TAKEAWAY: Tell a good story, but keep it concise & data-driven. B2B companies have certainly come a long way when it comes to content marketing strategy. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Sharpspring

JULY 27, 2021

To do that, SharpSpring partnered with Ascend2 to conduct a State of Lead Nurturing survey that was fielded to a panel of marketing professionals and marketing research subscribers. One of the most glaring issues was the problem of allocating appropriate time and resources. Current Status of Lead Nurturing. The data is clear.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

Marketing Insider Group

OCTOBER 27, 2020

Quick Takeaways. Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Walker Sands

JULY 11, 2022

It commemorates the Stonewall Uprising, which began on June 28, 1969, and was a display of activism that serves as a key moment in the history of the LGBTQIA+ civil rights movement. . Here are some key takeaways from the discussion. There’s a reason why June is Pride Month. The inspiration behind “How to They/Them”.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Martech

JUNE 3, 2022

There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized. Based on the criteria from the above research findings, here are the top five digital marking courses available today in the United States. billion by 2026. The current U.S.

Course 106

Course Paid Content Marketing Analytics Tools Work Management 106

Go Beyond SEO

FEBRUARY 21, 2024

Key Takeaways: Implementing SEO strategies can significantly improve the visibility of your accounting firm online. Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. Appearing on the first page of search results is vital for attracting new clients.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Sprout Social

NOVEMBER 29, 2021

Brand awareness is the key to unlocking more purchases on social. Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions.

Buy 143

Buy Brand Identity Branding eCommerce 143

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Incorporating both hard and soft CTAs into your content is essential.

Top of Funnel 95

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 95

Tomorrow People

OCTOBER 3, 2017

Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. When working in collaboration with a specialist content marketing agency, communication is key.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Sprout Social

APRIL 24, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. A post shared by Michigan State University (@michiganstateu) on Apr 8, 2020 at 2:06pm PDT. For instance, I still can’t drink tequila.

Communities 94

Communities Class Aggregators Knowledge Base 94

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Their robust resource hub, social media presence, and content team are top-tier in the industry. Creativity isn’t a concept that can easily be put into words.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Content Standard

OCTOBER 4, 2021

If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here. We rise to the challenges presented to us, and we’ll use whatever resources we can find to solve them.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Optinmonster

JULY 16, 2021

Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Webbiquity

AUGUST 11, 2020

Two decades ago, technology didn’t even exist to help airports manage key aspects of their operations, including ground transportation (taxis, limousines, and shuttle buses then; those plus Uber and Lyft drivers now) and airfield inspection. Needless to say, these are challenging times for the air travel industry. The Products.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Strategic-IC

AUGUST 28, 2019

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019. Related: 5 Key Takeaways from the “The State of ABM”.

Account Based Marketing 67

Account Based Marketing ABM Budget Programs Enterprise Management 67

Lake One

MAY 21, 2020

Marketo states that it’s a “customer experience-centric approach” in order to “generate more revenue faster and easier.”. Marketo states that it’s a “customer experience-centric approach” in order to “generate more revenue faster and easier.”. Account based marketing is taking B2B by storm. What is account based marketing. Click here.

Account Based Marketing 124

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 124

Marketing Insider Group

AUGUST 7, 2023

Quick Takeaways Diverse Perspectives: The best B2B marketing blogs offer a wide range of viewpoints, from practical advice to creative inspiration, catering to both large corporations and small startups. They were my go-to resource, my daily dose of inspiration, and my virtual mentors. And where did I find it? B2B marketing blogs.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Zoominfo

JULY 29, 2018

In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years ( source ). Bad data costs U.S.

Zoominfo 154

Zoominfo Buyer Personas Mobile Marketing Contact Marketing 154

B2BMarketing.net

NOVEMBER 6, 2023

B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss? Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . There were five key trends that stood out to us: . There were five key trends that stood out to us: . Seven in ten don’t have revenue goals tied to content.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

SWZD

SEPTEMBER 17, 2019

Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach. It’s about aligning internal resources, focusing on the same goal, and connecting capabilities and tactics to drive ABM success. . First things first: what is Account Based Marketing? ABM is a strategy – it’s not a tool.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Inbox Insight

MARCH 2, 2022

It uncovers the key challenges facing multi channel marketers, provides a solid depiction of the current state of multi channel marketing, and reveals unique research takeaways. Channel alignment and cross-channel integration are key to delivering this in 2022 and beyond.”.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Valasys

JUNE 29, 2023

The key takeaway from the webinar was the fact that how small businesses can harness maximum benefits and opportunities from e-commerce industry only by tweaking their organizational structure, investment in digital skills and establishing a strong online presence.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Zoominfo

OCTOBER 6, 2020

Let’s start with some key qualities to be on the lookout for. For instance, do peers use the person in question as a resource? Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Are There Risks Associated with A Team Lead Role? Now, is it perfect?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Who is conversational marketing for?

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). If March felt like the longest month of the year so far, you’re not the only one feeling this way. case was made public.

Brand Identity 115

Brand Identity Branding Work Management Social Media 115