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SEO Advice to Create Content That Doesn’t Suck

Contently

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. Instead, our companies have beliefs and assumptions about our customers that stand as a proxy for insights.

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How to define and share your core brand values effectively

Sprout Social

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. What are brand values?

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Here’s how we’ve made them work in tandem and how other founders can think about bringing their beliefs into their business.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

We’re social creatures, and platform shake-ups or passing social trends can’t change that. If they can’t keep up with the dozens of new players in the game, it’s time to hit the pause button. How to answer these questions in 2023. Are you adequately resourced to take this on? Remember, you’re the expert.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Note how the underwear and loungewear brand included all the contest details in the caption. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Promote hot in-store items.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Influencer marketing was estimated to be worth $21.1