ClearVoice

JANUARY 13, 2022

Unfortunately, those who are a part of marginalized communities came into the pandemic with less access and support than their counterparts. Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more.

Resources 52

Resources Business Allocation Paid Search Agency 52

ClearVoice

JUNE 18, 2020

As we vocalize what has been silenced for years, we’re also addressing the systematic injustices that are so deeply rooted in our culture, our workplaces, and our communities. We are not just talking about the in-your-face racism. We’re talking about the turned heads and sealed lips that see it happening yet choose to look away.

Resources 99

Resources Business Work Management Startups 99

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In the process, cultural moments like Black History Month and Juneteenth have become a time of high demand for Black creators.

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators. They’re everywhere.

Campaigns 105

Campaigns Content Advertising Agencies Social Media 105

Marketing Insider Group

MAY 16, 2023

A few whispers of crazy AI claims and the entire marketing community is up in flames! Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Here’s our diagnosis and the content-creation-cure.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Sprout Social

SEPTEMBER 8, 2022

That means roughly 196 million people have significant followings on the app—a figure that indicates the creator economy is maturing and expanding. Today, 50 million people already identify as content creators. What is Creator Next on TikTok? Income from the Creator Fund is based on a creator’s metrics.

Budget Programs 92

Budget Programs Ideal Customer Profiles Work Management Banners 92

ConvertKit

JANUARY 27, 2021

I’m a creator , not a promoter,” you say. You don’t need a massive audience to make money as a creator. Let’s run through a scenario of a creator selling a $100 video course to a list of 2,000 subscribers and see how promotion boosts profits. The creator also feels like they should use social media to grow their business.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Sprout Social

OCTOBER 5, 2023

Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. What is Creator Studio?`

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Just to name a few responsibilities. sproutsocial. Here’s what they said.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Martech

MARCH 28, 2022

million in additional funding for its Creator Fund , specifically targeting people from traditionally underrepresented groups. According to Pinterest, having four cycles allows for more personalized training, and extending those cycles to five weeks from four gives creators access to more dedicated time and resources.

Communities 87

Communities Newsletter Training Paid Search Agency 87

Valasys

FEBRUARY 5, 2024

The platform’s design is user-friendly, allowing both content creators and viewers to engage effortlessly. Content creators can reach international audiences, breaking down geographical barriers and fostering a global community. Creator Community: YouTube has cultivated a vibrant and diverse community of content creators.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Sprout Social

MARCH 21, 2022

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community.

Examples 103

Examples Curation Communities Ideal Customer Profiles 103

Martech

AUGUST 9, 2023

I’m talking about creators. Creators are the most proficient, passionate and productive marketers, bar none. Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience. Creators create. Community engagement in the comments. You don’t have to imagine.

Advertising Agencies 83

Advertising Agencies Best Practices Paid Search Agency Youtube 83

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

ConvertKit

DECEMBER 15, 2021

Creators love a challenge. Maybe because as creators you’re constantly looking for new ways to keep learning and bettering yourself. We invite creators of all stages from different industries and backgrounds to work toward the goal of building their audience for 30 days. Why creators should join the Grow Your Audience challenge.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Above all, B2B content marketing — like consumer content — must be relevant and tied closely to the buyer’s journey in order to be effective.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

ConvertKit

NOVEMBER 3, 2021

Newsletter creators set up prizes that subscribers can earn depending on how many people they refer to the newsletter. ConvertKit creators can now use the newsletter referral app SparkLoop to set up a referral program quickly, but more on that later.). The problem is there’s only one of you. Now, you’ve just gotta ask for help.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Not to mention, studying successful examples can also bring fresh ideas to your mind.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

DECEMBER 21, 2023

If you’re going to chime into an established community, do so with purpose. It lays a foundation of trust and positions the company as a go-to resource. It’s like a basketball coach keeping plays to herself, only revealing them when it’s time to execute. Encourage your teams to study and question the plan. Now you’re ready to go.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 104

Sprout Social

DECEMBER 7, 2021

For a social strategy to be successful, organizations will need a fully staffed social team with the resources to back them or they will miss a massive opportunity for their business.”. Prepping a sample social media org chart will show them what can be done with more resources, getting their wheels turning in the right direction.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? Creator Mode. Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers. Weed For Black Women.

Social Media 88

Social Media Brand Identity Branding Media 88

ConvertKit

MARCH 24, 2021

As a creator, you deserve to get paid for your work. Check out how much other paid newsletter creators are charging. A 5% conversion from free to paid newsletter subscribers is a great place to start , while some creators get closer to the 10% mark. Offer your content for too little, and you could leave money on the table.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

Campaigns 112

Campaigns Ad Building Brand Identity Branding 112

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. Campaign Analysis.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Think about it. One billion weekly active users watching 20+ hours of TikTok on average. There’s plenty of attention to go around. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Did you know?”

Viral Marketing 105

Viral Marketing Tips Brand Identity Branding 105

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. What is genAI exactly?

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. Build a loyal community with newsletters. But welcome emails aren’t valuable just to large companies; here’s why they matter for creators, too.

Examples 145

Examples Newsletter Template Landing Pages 145

Animalz blog

DECEMBER 14, 2023

Instead, these resources go to rot in digital archives. Welcome to the Sweet World of By-Products By-products are incidental resources you gain while creating a product. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. Digital product development also generates by-products.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Animalz blog

MARCH 21, 2024

The publication mindset leads to a host of issues: Topics are horizontally integrated, meaning content creators cover a range of topics broadly rather than deeply. The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. So, what’s the alternative?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Buffer

APRIL 18, 2022

They also highlight a creator, Poppy Okotcha , an ecological home-grower based out of the U.K., Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world. You can do an Instagram takeover with a creator focused on sustainability.

Small Business Marketing 114

Small Business Marketing Business Ethics Organic Leads 114