SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

JANUARY 11, 2021

What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes. Why isn’t your current solution working for you? What do you wish it was doing better? What takes up the most time in your and your team’s day?

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Launch Marketing

JUNE 21, 2023

How Do I Set Up Google Analytics 4? Why Use Google Analytics 4? How Do I Export My Universal Analytics Data? Google sets a limit of 400 scheduled emailed reports per user view. In the “Advanced Options” section, you can adjust the frequency of sending the reports, allowing you to send emails for specific time periods.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. But we’re about to list the reasons why you shouldn’t gather contacts through third parties.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Zoominfo

JANUARY 11, 2021

What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes. Why isn’t your current solution working for you? What do you wish it was doing better? What takes up the most time in your and your team’s day?

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Understand your needs.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Litmus

MARCH 2, 2023

Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. But why does that matter for any of us email geeks, again? Goodbye, bounce rate!

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Parse.ly

SEPTEMBER 26, 2022

What web analytics tools do. Web analytics tools collect data to show you how visitors arrive at your website and what they do once they’re there. Some of the things that website analytics tools can tell you include: How do people find your site? What do they do after they get there? SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. KPIs vs. Metrics (& Why It Matters).

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Content Standard

MARCH 21, 2022

Here, we’ve included examples of successful personalization activations as well as 7 critical questions to answer as you build your framework, complete with options, examples, and resources to help you define your strategy. What Personalization Technology Are We Integrating, and Why?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

In this blog, we’ll prepare your website to be a source of continuous learning for your company. Here is a sample agenda and the process to manage it: Introduction and reminder of the OKRs, available resources, and process that will be followed. Resource Q&A to clarify design, development, or other resource estimates: 10 minutes.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) In the worst case, they could suspend your email account.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Stevens & Tate

OCTOBER 3, 2022

The use of data allows businesses to make much better use of their resources, thereby making your data driven creative efforts more successful as well as more cost-efficient. This is why developing buyer personas is so important — and the most effective way to do this is through the use of customer data.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

FunnelEnvy

MARCH 20, 2023

Landing Pages With a High Bounce Rate Every experienced marketer knows the dreadful, pit-of-your-stomach feeling you get when you spend lots of time and resources building up what you think is a great landing page for your funnel, only to find that it flops with very little engagement and conversions. Shorter is usually better here.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Oktopost

MARCH 20, 2021

Unfortunately, that means that most marketers have no idea what’s working or why. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. For instance, a marketer may insist on doing a podcast, a blog, and a video for social.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Liveintent

APRIL 28, 2021

When paired with email newsletters and the right identity solutions, this data can unlock new opportunities for health and wellness brands to reach their audiences and forge authentic and meaningful connections that drive engagement and revenue, even in light of the cookiepocalypse. What is the ad experience even like in email newsletters?”

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. What you do with that email afterwards is just as, if not more, important. Why Emails Don’t Reach the Inbox.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

ClearVoice

AUGUST 28, 2023

Engagement The expert should do the following: Lend thought-provoking quotes relevant to your audience’s interests Answer reader questions Draw in new audiences Improve reliability with consistent content Stay on top of trends and research: This can free up time for you. They might be a resource when coming up with content ideas.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. Best of all, email marketing is affordable. But growing your email list can be slow going.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sana Commerce

MAY 19, 2022

In this blog, we summarize the most important parts of the chat about e-commerce analytics, and how your business can use analytics to get the best out of your e-commerce solution. Prefer to listen to the blog? Why are e-commerce analytics important? Email analytics. Press play. Onsite analytics.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Soft Bounce.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. That’s why all top businesses are keen on growing their email lists.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. Why is a marketing plan important for SaaS businesses? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52