Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. And buyers are turning to content marketing to help get those answers.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Sana Commerce

APRIL 25, 2024

3 must-haves for online B2B success There are three areas that a functional web store can transform for your business: 1. Your online channel should help drive sales and gather insights to support your commercial teams and ensure your business thrives. The ideal commerce tool should work with your business complexity, not around it.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Marketing Insider Group

MAY 18, 2020

What Is Thought Leadership? Here’s a quick explainer of what thought leadership content marketing includes. What’s the Secret Recipe for Thought Leadership? What sets thought leadership content apart from other content marketing is that it includes expert insights, research, and data. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. Bring the story to life by enacting a dramatic reading of the narrative at your next company meeting or sales kick-off. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Employee buy-in.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Have you given up asking your SMEs to write a blog post?

SME 174

SME Webinar Metrics Curation Copywriting 174

Webbiquity

MAY 9, 2023

No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” What’s the best approach for creating that strategic plan? What are the potential benefits, and how will they be measured? What are the potential benefits, and how will they be measured? What is your main goal or goals?

Social Media 310

Social Media Social Marketing Planning Tips 310

Sana Commerce

MARCH 15, 2024

It’s a blend of innovation, strategy, and understanding what truly resonates with customers. What we’ll cover: Adapting to the Digital-First Customer: Strategies for engaging both digital-native and traditional buyers in more effective ways, enhancing their shopping experience across all channels.

eCommerce 52

eCommerce Tactics Examples Tools 52

Marketing Insider Group

NOVEMBER 16, 2021

I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there. Sales Enablement is a Key Core Competency. For me that is ITSMA , a confluence of all three. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

JUNE 1, 2021

What sets them apart? What follows is loss of resources, energy, and enthusiasm. What follows is loss of resources, energy, and enthusiasm. But what if there was a simple (not necessarily easy, but simple) solution to this? What worked yesterday might not work today. In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

ANNUITAS

SEPTEMBER 28, 2022

Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. I noted in a recent blog post that B2B go-to-market teams must re-think their org design. There is no other way to say it.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Marketing Insider Group

NOVEMBER 29, 2022

A dynamic, engaging website can serve as a sustainable resource that appeals to a broad audience. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). In today’s digital-first world, your website is a critical tool for driving online engagement.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Seismic

MAY 4, 2023

Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will outline the Seismic Maturity Growth Framework. In our previous articles, we discussed the first two stages of sales enablement maturity: Controlling Chaos and Understanding Impact.

Allocation 76

Allocation Terms and Conditions Marketing Analytics Tools Training 76

Sana Commerce

JANUARY 9, 2024

To dive deeper into this transformative journey, we had a chat with Luc Bastiaens, the E-commerce Coordinator at Regout Balance systems, the driving force behind the Sana Commerce project. This complexity urged Regout Balance systems to find a solution that not only addressed these intricacies but also transformed their business model.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! International Keynote Speaker Gui Rangel SciFi Experience Designer at What The Future?!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Nadia Vincent, MBA Digital Transformation Leaders Contact M. 19 Dr. Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Seismic

APRIL 20, 2023

Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will outline the Seismic Maturity Growth Framework. In this post, we’ll explore what it means to take your enablement strategy to the next level by Understanding Impact.

Marketing Analytics Tools 87

Marketing Analytics Tools Work Management Marketing Management Act-On 87

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 5 MELISSA DREW Simply-Transformed Contact MELISSA DREW Score: 64.87 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Adobe Experience Cloud Blog

AUGUST 6, 2020

We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners. Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Because they had to.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 14 MELISSA DREW Simply-Transformed Contact MELISSA DREW Score: 48.72

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! What are some other resources available to learn more about Retail?

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Integrated B2B

FEBRUARY 12, 2020

As 2020 blows full speed ahead, we wanted to take a moment to appreciate some of the finer things in life from 2019—like all the super helpful, astute blog posts we produced. We had over 21 new blog posts last year—and in those we covered a lot! Strengthening sales and marketing for the next financial crisis. Read this piece! .

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Who is Vidyard’s Blog Audience?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65