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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. higher open rate than regular emails.

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SEO Cheat Sheet: Best Practices for On-Page Optimization

Adobe Experience Cloud Blog

To hit that target, you need a content marketing plan and a good engagement platform. There are four ways to do this: Manually cull keywords from your existing sales and marketing materials, your current content, and the words you use to describe your products and services. Now it’s time to be ruthless and edit it down.

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Email preference center tips: How to keep every subscriber happy

Litmus

Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? In this blog post, I’ll cover: The reasons why people unsubscribe. What an email preference center is (and isn’t). Why do people unsubscribe anyway? Email preference centers. Irrelevant content.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.