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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. The key is to focus on speed, transparency, and expertise.

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Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table

Content Standard

An eBook that explores a topic in depth may have excerpts repurposed as blog posts, quotes pulled out for social content, and customer stories used for sales enablement materials. Building on PR Opportunities PR and content marketing can be synergistic if the teams driving them have a shared vision and effective communication.

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Effective PR Communications During an Economic Downturn

SmartBug Media

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. The best communication plans leverage all of these tactics, but the main difference between these strategies lies in how you go about meeting those goals. How to Leverage PR During a Recession.

PR 85
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Founders: Market Yourself, Not Just Your Business

Webbiquity

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Start a blog. Most business owners use blog posts to offer advice that can help to attract new visitors. Much like a blog, a YouTube channel can be used to offer advice.

Business 217
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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. In business, we budget and allocate resources for what is important to the success of the organization. Marketing, for example, might have Advertising, Events, PR, Content, etc. We all have one.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Not convinced? We have proof!

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?