Scoop.it

JANUARY 10, 2023

This not only leads to wasted time and resources but can also be quite discouraging. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume. What is content curation? Hybrid curated content. Greater exposure.

Curation 78

Curation Newsletter Content Deliverability 78

Exo B2B

NOVEMBER 7, 2023

Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of the question is posed by Michael Brenner , CEO of Marketing Insider Group, who cites one of their studies (which I haven’t found yet). Maybe it’s not worth it to them because they don’t have the resources or patience.

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Vidyard

MARCH 15, 2022

Note: We’re not talking about video calls. It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Coaching: How to use video to be the best resource for your team, even when your time is stretched.

Video Marketing 90

Video Marketing Enterprise Management Lead Ranking Lead Scoring 90

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Of course, you could evaluate the blended rates for all marketing, but if you’re looking for the best investment by channel, this might be where you throttle back your spending.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

MARCH 15, 2022

Note: We’re not talking about video calls. It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Coaching: How to use video to be the best resource for your team, even when your time is stretched.

Video Marketing 65

Video Marketing Lead Ranking Lead Scoring FAQ 65

Vidyard

MARCH 15, 2022

Note: We’re not talking about video calls. It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Coaching: How to use video to be the best resource for your team, even when your time is stretched.

Video Marketing 65

Video Marketing Lead Ranking Lead Scoring FAQ 65

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SmartBug Media

SEPTEMBER 5, 2023

It can speed up processes, avoid traffic jams of data overload, and even predict the best routes to your target audience. And it can enable us to think less about our campaigns' individual nuts and bolts—the hashtags, the email subject lines, the blog outlines—and more about the big picture.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Convince & Convert

FEBRUARY 4, 2015

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. What’s less obvious is that sometimes the best way to come up with an idea is to start with the headline. Headlines that end with a question mark do better according to this study.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

BOP Design

DECEMBER 10, 2019

This doesn’t need to be an intensive process, but the best marketing strategies are based on clearly defined, specific objectives. Gather Resources. You may be thinking, “Wait, don’t I need a strategy before I gather my resources?” You know your company best and what is realistically achievable. Define Objectives.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

SocialPilot

FEBRUARY 26, 2024

This is like having a bespoke tailor for each customer, ensuring they only see what suits them best. AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content. Wouldn’t it be an amazing power to have?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Metadata

JUNE 1, 2021

So we’re teaming up with some of the best B2B marketers we know. Buyers are in control of the discovery process. But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. So I went off looking for an answer to one question. Zero times?

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

Binary Demand

MAY 4, 2023

Saves time and effort: Generating leads and pursuing them by making phone calls, sending emails, and using other communication methods can be time-consuming and require much effort. It can also help save time and resources by allowing sales teams to focus on qualified leads. This information can help you customize sales strategies.

High Quality Lead 52

High Quality Lead Work Management Marketing Management B2B 52

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. What’s most important in SEO today: Answering the users questions, rather than focusing solely on keywords, focus on answering their specific questions. Email Marketing Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

EveryoneSocial

OCTOBER 13, 2020

Besides being skilled at video calls, phone calls, emails, and yes even text messages – many sellers are running into additional challenges. According to the Rain Group : Only 26% of buyers believe sellers are skilled at leading a thorough needs discovery virtually. Social Selling Is Your Best Friend. Salesforce ).

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

markempa

JUNE 24, 2013

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. One of my favorite examples of small optimization tests is changing the copy of a call-to-action button or where it appears on the page.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Convince & Convert

DECEMBER 29, 2015

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. What’s less obvious is that sometimes the best way to come up with an idea is to start with the headline. Headlines that end with a question mark do better according to this study.

CTR 110

CTR Landing Pages Case Studies Click Rate 110

SmartBug Media

SEPTEMBER 16, 2019

For now, the SmartBug team is doing some background research on your company, setting up a timeline and preparing for a kickoff call with you and your team. They’re preparing a welcome packet of information and collaborative worksheets that will provide talking points during the discovery portion of our kickoff call.

Ideal Customer Profiles 58

Ideal Customer Profiles Process Deliverability Buyer Personas 58

Adobe Experience Cloud Blog

OCTOBER 5, 2018

Inevitably, your team will come up against decisions that require an executive call. With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. Outsourced resources require management.

Planning 133

Planning Marketing Websites Enterprise Management Work Management 133

EMagine B2B Blog

MAY 23, 2018

Whether we’re asked to design and develop a new landing page, add accordions to product pages or even spotlight resources on a home page, at times the toughest part of a request’s discovery process is getting at least an idea of what the copy that will be displayed will be, especially when it hasn’t yet been finalized.

Design 56

Design Practices Best Practices Bandwidth 56

Unbounce

JULY 6, 2020

Know Your Goal Create a Compelling Reward Pick the Right Form Fields Consider Your Traffic Sources Craft a Message-Match Headline Use Social Proof Keep Your Copy Short and Clear Write an Actionable Call to Action Apply Conversion-Centered Design Principles Optimize Your Form Create an Incredible Post-Conversion Experience.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Convert

OCTOBER 18, 2022

Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). We’ve used quotes, ideas, and content from these goldmines in our blogs and on social media. Courses lay the foundation but our industry is protean.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. It is a content moderation platform that uses a community-based system (called a “tribe”) to weed the content that isn’t going to get the level of attention you want.@ZestisApp But what makes a team exceptional?

Tools 96

Tools Marketing Analytics Tools Content Marketing Planning 96

Adobe Experience Cloud Blog

AUGUST 19, 2015

Author: Nikita Ovtchinikov As salespeople, we know that the discovery call (the initial call between a sales rep and a prospect) can make or break a sales cycle. Forecast more accurately : Thorough questioning will make deals much more predictable and further the reputation for reliability of a sales professional.

B2B Thought Leadership 48

B2B Thought Leadership Sales Qualified Leads Thought Leadership Sales Cycle 48

Convert

JANUARY 30, 2023

Simon Girardin had to figure out the nitty gritties of a CRO program with a limited budget and resources. We make peace with the fact that we don’t always have the best ideas. Create a Research Framework Simon started with a catalog of 120-140 questions — a massive checklist in a spreadsheet. And it paid off.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Directive Agency

FEBRUARY 28, 2022

How you dedicate time, resources, and budget to each of these will dictate your success and credibility. . To initially determine which partners might make sense for your company, try posing a question to your account strategists regarding their clients’ challenges. New to partnerships in general? Even better.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. And the Nominees for Best 2013 Content Marketing Ideas Are…. 10 of the Best B2B Facebook Pages. During the year 2013, we wrote. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

ViewPoint

APRIL 28, 2015

Kizer stated after the game: “Say, that Hail Mary is the best play we’ve got.”. The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. In this blog we'll tackle #3: How to appropriately follow up on a lead. Do your research (review Preparation above), then call the prospect and send them an email.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

KoMarketing Associates

APRIL 14, 2016

Startups that invest in content marketing have the means to affirm theirs is the best solution. Prospective buyers in discovery and research phases want information to be readily available, easily accessible, and substantive. Engagements can be as simple as a few blog posts a month written around a prescribed topic or keyword set.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Adobe Experience Cloud Blog

JULY 12, 2018

In this blog, I’ll cover what makes a lead sales qualified, how these leads fit into the buyer’s journey, how to score your leads, and more. . This logically brings us to the next question: how do you combine this knowledge to skyrocket conversion rates to ensure you maximize resources? Lead Scoring Metrics.

Sales Qualified Leads 99

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Qualified Leads 99

seo.co

SEPTEMBER 25, 2023

By the end, you’ll be ready to write up a business plan of your own and start assembling the resources you need to be successful. Conversely, you might target other SEO agencies, offering your superior experience and more bountiful resources to help them grow their own practices. As you can see, there’s a lot of flexibility here.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Hubspot

NOVEMBER 8, 2017

version of buyers engaging on your website -- one of the first options ever made available to get a quick answer to a question that didn’t require a phone call or email. In the middle, she starts to consider if your solutions are the best for her, and at the bottom, she’s narrowing her buying choices and making a final selection.

Top of Funnel 100

Top of Funnel Sales Management Ad Exchange Advertising Channels 100

ANNUITAS

AUGUST 30, 2011

Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin. This post originally appeared on the PointClear blog. And you can’t define those processes you haven’t reviewed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

NuSpark Consulting

FEBRUARY 25, 2012

Not having the time or resources to produce enough content. You need to put a plan in place, get that corporate buy-in, explain the benefits of a quality content strategy with regard to profit and ROI, and evaluate the resources to implement the plan. We’ve read lots of blogs and books on content marketing. Keyword Discovery.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100