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Building a social selling program: Recruiting employee advocates

Seismic

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., This is but one of the challenges I faced when recruiting financial advisors to participate in Guardian Life’s social selling program. I developed and ran a social selling program for nearly 2,500 financial advisors.

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Building a Social Selling Program: Setting Expectations

Seismic

By equipping sellers with the right guidance, resources, and content, organizations can sustain social selling programs that enable stronger relationships with customers and prospects. In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S.,

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Building a social selling program: Think big

Seismic

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., The friendly market group tested our communication plan, training resources, how-to videos, live training, and helped identify unanticipated issues with the rollout plan.

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Building a social selling program: Choosing a platform

Seismic

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature.

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Building a social selling program: personalizing content at scale

Seismic

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., But it soon became clear that it wasn’t the best use of internal resources, and we began to explore new options. I developed and ran a social selling program for nearly 2,500 financial advisors.

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Introducing Contently’s Freelance Advisory Board

Contently

There are also plans to publish additional resources that make the gig economy a bit easier to navigate—all of which will be informed by the group. Danny has been a technology writer since 1989, covering enterprise and consumer tech for titles including the Guardian, the Financial Times, and the National Post. Danny Bradbury.

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How to train your social selling team in 5 steps

Seismic

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., While that may seem short, we also created a host of additional training and resources to support our advisors as they ramped up. I developed and ran a social selling program for nearly 2,500 financial advisors. Closing thoughts.