KoMarketing Associates

MAY 24, 2023

However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience. Our Senior Director of Digital Marketing, Casie Gillette, recently explored how to make the most of your B2B demand gen budget.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. To adjust to evolving customer needs and demands, previous research suggests that more organizations have shifted their focus to agile marketing.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

JANUARY 25, 2022

As marketers continue to focus on providing a unique, memorable customer experience, new research suggests that they anticipate customer expectations to rise in the coming months. About 32% of respondents said they think customer demands will at least remain the same, while only 4% foresee their customers becoming less demanding.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold. Content Marketing and the COVID-19 Pandemic.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

AUGUST 24, 2021

Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

APRIL 15, 2024

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. It’s affected what we watch, how we shop, and the paths we choose in our careers. But now, there’s something new on the scene: B2B creators.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. With marketers focused on content creation , previous research has suggested that many of them have been producing more to meet the demands of customers and prospects.

Personalization 218

Personalization B2B Content B2B Marketing 218

Webbiquity

OCTOBER 15, 2021

The eco-consumer movement has increased the demand for sustainable products. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. Researchers evaluated the significant impacts on the market, especially among younger generations. Guest post by Dylan Berger.

Effectiveness 270

Effectiveness Planning Paid Search Agency Marketing Management 270

Vision Edge Marketing

JANUARY 30, 2024

For example, a telecommunications equipment manufacturer could pursue market development by exporting its products to international markets, focusing on regions where there is a growing demand for their technology. If necessary, consider one, or all, of our four recommendations to get your growth strategy back on track.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Lesson 5: Understand Demand and Expand Beyond Peak Seasons Expand demand beyond peak seasons by understanding your audience. Launching a B2B product successfully requires more than just a product launch strategy.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. If that’s enough for you, since 2019, demand has risen 77%. hour expansion.

B2B 105

B2B Case Study Case Studies Content 105

ANNUITAS

OCTOBER 11, 2023

For more than a decade, ANNUITAS has led a revolution to stop ‘random acts’ of marketing and sales – leveraging our proven ANNUITAS Demand Process methodology to help our clients make the shift to a strategic and scalable go-to-market approach – both pre- and post-sale.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

JULY 15, 2021

And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. This type of data shows the popularity and search demand for keywords and phrases that buyers are using.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Contently

NOVEMBER 1, 2021

Demand for content is on the rise, but it isn’t always being met. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year. Content marketers are also seeing an increased demand for personalized content. Let’s dive into a few key takeaways: 1.

Demand 199

Demand Content Marketing Guidelines Content 199

Vision Edge Marketing

MAY 16, 2023

According to research by the Rain Group, the average win rate across industries is 47%. Marketing and the strategies they develop and execute are the keys to creating demand for your solution. When you have demand, you have a sales pipeline. Ultimately this demand is captured in the sales pipeline.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Ranking 191

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. Demand for podcasts has also increased. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis. Built-in is better.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Click here to view more MarTech webinars.

Marketing AI 121

Marketing AI Planning Content Marketing Content 121

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. How are B2B marketers sourcing intent data?

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. Remember, most of them are on-demand opportunities.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Modern B2B

APRIL 18, 2024

research , it is evident that CMOs are having to demonstrate the financial impact of investments with a clear focus on delivering ROI. research , it is evident that CMOs are having to demonstrate the financial impact of investments with a clear focus on delivering ROI. In Modern’s Digital Connections 3.0

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Top Rank Marketing

APRIL 18, 2024

A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Research shows that 22% of people who listen to podcasts listen to over 22 hours of programming per week! Do your research Approach your podcast like a blog’s editorial calendar.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The demand for Black creators isn’t yet enough to overcome a persistent pay equity gap compared to white influencers. According to the latest research from MSL U.S., They spend 31.8%

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Connect 1:1 What is demand generation marketing?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

SalesIntel

JULY 19, 2023

As the demand for actionable insights rises, B2B data has become an indispensable asset for businesses striving for growth and sustainable success. Data verification and maintenance: SalesIntel has a dedicated team of over 2000 researchers who continually re-verify account and contact data.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

Product 62

Product B2B Marketing Planning B2B 62

chiefmartech

NOVEMBER 7, 2023

Their support has enabled us to invest in this research and make it freely available to you and the rest of the martech community. Their support has enabled us to invest in this research and make it freely available to you and the rest of the martech community. Sign up here , and we’ll send you the all-access link.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112