KoMarketing Associates

JULY 10, 2018

If we want to grow up, if we want to be seen as invaluable, as a core part of the strategy, or even to get paid more, our work has to be tied to results. As content marketers, it’s time to admit to ourselves that we have some work to do and in order to take it to the next level, we need to focus on these three things. Ask Questions.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

MARCH 3, 2020

Sending only one ad to a huge audience may of worked 10 years ago, but now ads need to be specifically tailored to the individual to help make a sale happen. Questions that need to be asked and answered include: What questions are buyers ask online? What features are buyers looking for? What are buyers’ end goal for purchasing?

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Since the questions on Quora are demand-driven, it’s an excellent platform for marketers looking to address the informational needs of their audience. Answer Questions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? These organizations have solid connections and good relationships with the state’s manufacturers, and they’re working to address the issues manufacturers face.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 30, 2018

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. But they have been working on making their help pages easier to digest. Let’s begin with Google AdWords. Reddit Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

OCTOBER 18, 2018

Compare it to a more traditional, direct marketing style call-to-action like this: Questions as a Call-To-Action. We puzzled over how to categorize questions for a while. They don’t fit classic call-to-action format, but they directly prompt readers to do something – to answer the question. So, they’re a call-to-action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

SEPTEMBER 20, 2016

While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.”

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

MARCH 14, 2019

Why waste money on a strategy that won’t work on such a huge demographic? Instead of calling and leaving a voicemail or sending an email, customers can use chatbots and get their question answered immediately. This reduces the chances the customer will give up asking a question and leaving your website.

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

JUNE 30, 2021

Despite all that, at least marketers are working the problem. Lead qualification strategies are evolving, and every year B2B marketers improve on what’s working and drop what isn’t working. At least one of the lead generation metrics you track should be which media channels work best for you.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

NOVEMBER 30, 2017

Potential questions to ask: Does your organization need to improve the overall website’s number of quality links in comparison to the competition? Understanding the answers – or priority of answers – to these types of questions will help streamline the focus of link building strategies moving forward. Know The Competition.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

NOVEMBER 27, 2018

Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts. Create Relevant Content: Be direct in answering the question.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 12, 2019

It also speaks to how Marketing and Sales are increasingly working together. PPC Lead Generation: If You Want Better Leads, Start Asking Questions. We dug into this question in detail recently with a blog post about Best Practices for Landing Page Optimization. Personalization works. So SEO is a great overall strategy.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. In fact, we know it isn’t working. equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

AUGUST 21, 2018

For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. When evaluating the first page of SERPs, start by asking yourself the following questions: What types of pages are ranking most frequently (service pages, glossary pages, services, etc.).

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Once the sale is done, your work is over right?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: ( Image Credit ). to identify what’s working and what isn’t. Researching.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 13, 2018

If the fields are questions the user will always know, such as their contact information, it’s pretty painless. However, questions about company revenue or future plans may require a little more thinking and therefore start to breed hesitation. A/B test form fields to figure out what works best for your forms. Email Courses.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

NOVEMBER 22, 2016

One of my favorite trainings this year, client role play challenges the team to think on their feet and learn how to answer potentially difficult questions they may receive from clients in real time. The training is simple: Create a list of SEO-related questions (enough to ensure one for every team member). Recap as a group.

Training 120

Training SEO Advertising Agencies Marketing Analytics Tools 120

KoMarketing Associates

JUNE 13, 2019

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. When marketers were questioned on what they need most from sales personnel, the leading response (30 percent) was consistent use of systems.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

KoMarketing Associates

FEBRUARY 15, 2018

Ever since Facebook debuted its new Messenger platform and review options for business pages, customers have been using the social network to connect to businesses with complaints, questions, or praise. While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 23, 2017

Answer the Questions People Are Asking. For this reason, it’s important that your B2B business is available for others to ask questions and receive a valuable response. At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s).

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 21, 2020

For example, if you’re speaking to decision makers that focus on operations, speak to the specific challenges they may face, and answer the question of how you or your client can help. For example, if you or your client needs work emails in order to consider a lead qualified, specifically ask for work emails rather than personal.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KoMarketing Associates

JANUARY 27, 2015

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

NOVEMBER 29, 2018

That is a loaded question. Long story short, SEO is a combination of efforts and techniques that work to improve your site’s search ranking. I encourage all companies that operate online to research the factors that go into a site’s search ranking and work to optimize their site according to those.”.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

OCTOBER 6, 2016

For an answer to this question and insight into the use of these resources, we spoke to Nimish Vohra, the senior vice president of marketing at Regalix. In such a scenario, the need for a marketer to know which channels are working for her and which of her efforts are delivering on her business objectives become critical.

Analytics 227

Analytics B2B Marketing Tools B2B 227

KoMarketing Associates

JANUARY 8, 2015

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. you can identify questions that your audience wants answered. It happens to the best of us.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

MAY 21, 2019

It’s a simple question but one that can easily be overlooked. That is a question no content marketer wants to hear. But if I’m being honest, it’s a fair question. For example, if your blog post is targeting a top of funnel term, you are likely answering a question or concern. How do I know? Optimize for the Next Step.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JUNE 27, 2017

Why it Works: Innovation. When you do a lot of things, it can be hard to explain what all of those things are and how they work together. Showing users how solutions work vs writing about can simplify that process. Why It Works: Facebook. Why It Works: Human Connection. Simplicity. Consistency.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

SEPTEMBER 4, 2018

If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications. Frequently Asked Questions on Link Building. Final Thoughts.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Preparing Your Questions. A lot of questions can come from the 8 keywords above. I know we work with both enterprises and small businesses, how might that plan differ amongst them?

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

DECEMBER 22, 2016

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. But, the question is, how do you get started? You simply have to try out a strategy, see how it works, and shift gears if necessary.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

NOVEMBER 17, 2016

During the webinar, Andy outlined three key ways to get your content ready for the wave of the future: Be very deliberate about your sentence structure and include complete questions in your content writing. As a content writer working in search marketing, you need to keep up with the trends happening in search. Client-Facing.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. So given all that, the question isn’t if you should be doing Linkedin video marketing. Project or process videos showing your team and company at work doing what they do best. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 25, 2020

Several questions can be answered when evaluating this performance. The screenshot illustrates that in comparison to all non-branded results, there is work that still needs to be done. In the screenshot below, we can see that a significant amount of work is still required for this particular web page.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach. But even asking them a direct question about what they want may not be enough.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

SEPTEMBER 24, 2015

Let’s say you’re a content marketer working on a new client (or you’re new to an existing client) and that particular client’s industry is definitely not in your wheelhouse. The more research you do in advance, the more focused your questions will be (and, in turn, the responses you get from the client you’re interviewing).

SME 120

SME Content Marketing Proposals Work Management 120

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. A nice article that answers a very interesting question in the paid search world. It is very good information to know because it’s a question that can easily come up with a client and not everyone has the right explanation.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204