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7 tips for using marketing automations to drive leads

Martech

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

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How to turn your ideal customer’s pain points into entry points

Martech

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

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5 email triggers to make automation work harder for B2B marketing

The Marketing Blender

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. And once someone subscribes to your list, B2B email newsletters that are well-written and beautifully designed help build long-term relationships with your customers.

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4 Lead Gen Triggers That Will Make Your Marketing Campaign a Roaring Success

Televerde

But with the help of lead gen triggers, you can get the focus back on you. If you want to implement a successful marketing strategy these days, you need to know how to keep your audience’s attention. That is where lead gen triggers come into play. What Are Lead Gen Triggers? There’s an example of a lead gen trigger.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. Now, CDP is too important to be left to marketers.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

For some, that might mean entering new markets. Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. For others, it may mean creating deeper engagements with existing customers. Pinpoint your ideal customers.