Oktopost

OCTOBER 30, 2023

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Optinmonster

MARCH 30, 2024

40% of people say they’ve purchased a product online after seeing it used by an influencer on social media. X (formerly Twitter) users have a 5.2 times increase in purchase intent after seeing promotional content from influencers. 49% of users rely on recommendations from influencers on Twitter.

Statistics 65

Statistics Brand Identity Branding Peer-to-peer 65

Marketing Insider Group

JULY 10, 2015

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Source: Nielsen). Source: Nielsen).

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

SocialPilot

JANUARY 14, 2024

Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. 79% of content marketers say LinkedIn ads produce the best results and have continued to use them for promotion.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Zoominfo

MARCH 26, 2018

Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Do us a favor: Scroll through your company’s Twitter feed. On average, businesses generate $6.50 for every $1 invested in influencer marketing (source). Check it out! Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

6sense

DECEMBER 9, 2021

Buyer intent is an underutilized resource for today’s marketers and sellers. Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Aberdeen

JUNE 19, 2019

From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Huptech Web

JANUARY 13, 2023

Twitter ad statistics. With billions of users on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., Twitter ad statistics. Twitter is Popular among B2B Businesses for Social Media Marketing. Over 80% of B2B businesses use Twitter for organic social media marketing and Twitter ads.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Valasys

MAY 1, 2024

Unlike Facebook users who are not sales-oriented, Twitter users may actively seek products via hashtags and mentions of a particular brand. They generally visit their social media , twitter, exchange messages, or just pass their time.

Facebook 40

Facebook Adwords Google Ads 40

Pam Didner

JUNE 2, 2022

Another option is to gauge the purchase intent of potential leads. Sequoia Capital presented a 52-page memo, “ Adapting to Endure ”, to its portfolio companies at May’s Founders All Hands meeting. To manage a business, you should always have plans to prepare yourself for uncertainties. The post Recession Ahead?

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Hubspot

OCTOBER 3, 2012

Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. But here's what we can tell you about Twitter Surveys before it rolls out on a larger scale -- that way you're prepared, and know what the heck you're looking at if one of those surveys pops up in your own Twitter feed.

Customer Surveys 28

Customer Surveys Twitter Mobile Advertising Purchase Intent 28

Hubspot

APRIL 17, 2014

Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. What’s the difference?

Paid Content 28

Paid Content Twitter Paid Search Agency Campaigns 28

Convince & Convert

MAY 16, 2014

The advantage of Pinterest is that you don’t need to be constantly sharing good content throughout the day, as is the case with Twitter. According to a study by Beresford Research , positive shares increase intent to purchase and product value by 9.5%. Bad recommendations, conversely, lowered purchase intent by 11%.

Social Media 150

Social Media Media Skype Storytelling 150

Hubspot

JANUARY 21, 2020

You can segment your audience into groups or define them further using categories such as: Purchase intention — Groups of people who are looking for a specific product and want to collect more information before doing so. Is it when you post a funny meme on Instagram or create a poll on Twitter?

Buyer Personas 101

Buyer Personas Marketing Analytics Tools Demographics Social Media 101

Exo B2B

MAY 25, 2021

Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. In this case, LinkedIn is the most used network in B2B marketing and by far ahead of Twitter and Facebook (95% versus 82%) and above all, the most reliable (trust) according to Business Insider. LinkedIn “Ads” increase purchase intentions by 33% 8.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Adobe Experience Cloud Blog

JUNE 9, 2017

There are several places where intent data comes from that generally falls into two categories: 1. Public data from social media networks, i.e. Twitter. These data providers are using techniques that can generate intent data at the domain or company level. What Specific Content Has the User Interacted With?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Hubspot

APRIL 28, 2013

On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. Twitter Is Reportedly Testing Two-Factor Authentication Following Multiple Hacks on User Accounts, From The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Buffer

AUGUST 10, 2020

People have their go-to social media, so if we have a key message we want to get out, it’s important to share it cross platform Huel uses Buffer to manage its global social media presence made up of 10 profiles across Facebook , Instagram , Twitter , and LinkedIn. It’s qualified traffic with purchase intent, ” explains Tim.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. We also compare search volume to purchase intent.

Process 111

Process Lead Ranking Content Marketing Planning 111

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Further, the core ingredients of social media success : storytelling, humanization, kinship, and purchase intent are not B2B or B2C items. B2B Social Media Myth #4.

Social Media 152

Social Media Media B2B Paid Search Agency 152

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Martech Advisor

DECEMBER 19, 2019

Understand Search Intent. For instance, a Google search for marketing automation doesn’t reveal much about the purchase intent, and therefore, Google often returns informative content in SERPs. Tell us on LinkedIn , Facebook , or Twitter. A keyword on its own can’t tell you what the user is looking for.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Digital B2B Marketing

APRIL 29, 2014

Let me know in the comments below or on Twitter (@wittlake)! Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience. Are you ready for the challenge? Photo Credit: Isengardt via Flickr cc.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

illumin

DECEMBER 14, 2023

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

EveryoneSocial

OCTOBER 15, 2019

Influencers are now rivaling friends in terms of building trust with 49% of Twitter users saying they relied on influencers compared to 56% listening to friends. increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x Influencers created a 5.2x when just shown brand tweets.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Help clients humanize their brands and in so doing drive kinship and purchase intent. Everything happens faster now.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Sprout Social

OCTOBER 23, 2018

Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Webbiquity

MARCH 27, 2018

And Twitter has 330 million users , with 100 million of those active on a daily basis. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Twitter Marketing Stats. 81% of millennials check Twitter at least once per day.

Stats 242

Stats Twitter Linkedin Planning 242

Adobe Experience Cloud Blog

JANUARY 22, 2015

Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.

Ads 48

Ads B2B Thought Leadership Marketo Thought Leadership 48

DealSignal

JUNE 26, 2019

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. To learn more visit dealsignal.com and follow @DealSignal on Twitter. Drive more conversions from your inbound leads with intent.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Marketing Insider Group

OCTOBER 5, 2010

What we really want is to “manage&# demand from awareness to consideration to purchase intent. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? See in a “campaign world&# marketers think we have way more control over the prospect situation than we really do.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Contently

JANUARY 4, 2017

Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Yet, it was the native ad consumers were most interested in, and the one that had the biggest positive impact on purchase intent. The reason why became clear in our focus groups. “I

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

QuanticMind

OCTOBER 9, 2023

million on TikTok—with the likes of Pinterest, Snapchat, LinkedIn, Twitter, and Reddit all close behind. lift in purchase intent, a 75% uplift to margin, and a 3.8x Social Media Today, in the US alone, there are approximately 178 million monthly users on Facebook, 133.5 million on Instagram, and 102.4 increase in weekly revenue.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

DECEMBER 19, 2017

million public submissions , Lay’s brand’s ad awareness increased by 2%, and purchase intent increased by 1%. Open a forum, Slack group, or regular Twitter chat that gives your customers a sense of community. The “Do Us A Flavor” contest drove over 14.4 Turn Your Customers into Evangelists.

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77

Hubspot

SEPTEMBER 17, 2020

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101