TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform Bazaarvoice.

Amazon 119

Amazon Purchase Intent eCommerce Sample 119

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Bannerflow

NOVEMBER 15, 2018

The trends defined in this article are some of the most important. It’s also a trend that is already happening but probably not in the manner people expect. Moreover, it’s the biggest and most important DOOH trend on this list. The trend is pretty clear regarding to DOOH and programmatic: this is now the direction of travel.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights?

Enterprise Management 118

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 118

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Convince & Convert

APRIL 25, 2024

When NetLine introduced INTENTIVE last summer, we instantly had unrivaled visibility into a platform providing real-time, buyer-level intent data, capturing billions of intent-rich data points to discern genuine purchase readiness among B2B buyers. So what did we learn from this? I admit, I was wrong.

B2B 95

B2B Case Study Case Studies Content 95

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

APRIL 3, 2019

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

Top Rank Marketing

DECEMBER 22, 2023

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Porch Group Media

NOVEMBER 18, 2019

[on-demand webinar] Trends in Marketing Personalization. How to integrate CRM data, third party data and purchase intent insights to create a highly comprehensive 360-degree customer view. Brands must continually press forward to deliver the personalization consumers crave. Watch the Webinar Below.

Webinar Metrics 40

Webinar Metrics Demand Personalization Trends 40

Martech

JUNE 15, 2023

Contextual segmentation: Segments are based on specific contexts, such as events, holidays, or seasonal trends. Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. Native advertising increases purchase intent by 18 percent. Some key trends to watch out for include the following: Digital Video. One trends this year are shorter video ads, or bumper ads, that are compelling and grab a consumer’s attention. eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

JUNE 6, 2019

Our experts will share the latest trends, real use cases, and practical ways to get started in acquiring new customers today. Interested in learning more about our automotive aftermarket programs? Schedule time with one of our representatives here: [link] or click the link below for additional information.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Marketing Insider Group

NOVEMBER 22, 2021

To start, you can identify topic trends and create more great content around the topics that interest your audience most. At the same time, you can analyze internal search trends to understand what people may not be finding with simple site navigation. Here’s a screencap of what it looks like: Image Source.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

KoMarketing Associates

JULY 9, 2019

Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm. Research indicated that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

MAY 7, 2019

Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics. The statistics suggested that the most mainstream trends are video marketing (68 percent), followed by ABM strategy (64 percent) and on-demand content strategy (55 percent).

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Zoominfo

DECEMBER 23, 2020

ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Instead, it’s typically done by creating an ideal customer profile (ICP) , which relies on a robust contact database.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Below, I’ve listed five critical MarTech trends brands need to take reigns of for the upcoming year. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Mereo

APRIL 25, 2024

With descriptive analysis, you can start to see trends and patterns in your business and with your buyers. SET THE FOUNDATION WITH DESCRIPTIVE DATA ANALYSIS Descriptive business analytics look at past data to answer “What happened?” This data is easy to identify, collect and present.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Only B2B

JUNE 14, 2023

Must Read: A Guide to Using Intent Data in Your ABM Program Leveraging Intent Data for Targeted Marketing Campaigns Intent data is the fuel that powers effective B2B Intent Marketing campaigns. It offers valuable information about the interests, pain points, and purchase intent of potential customers.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Martech

FEBRUARY 13, 2023

And here are the top five Rihanna-related searches that trended during halftime: 1. Purchase intent. Is Rihanna married? Is Rihanna pregnant? When did Rihanna have her son? How old is Rihanna’s son? How old is Rihanna 5. How much did Rihanna get paid for Super Bowl?

Buzz 97

Buzz Purchase Intent Social Media Youtube 97

Aberdeen

DECEMBER 14, 2018

Many CX leaders also try to keep up with the evolving trends and best practices to keep up with (and lead) the competition. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Contact Center & CX Trends 2019 appeared first on Aberdeen.

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Zoominfo

JUNE 13, 2018

Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Oktopost

OCTOBER 30, 2023

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

QuanticMind

JULY 14, 2023

Additionally, customers starting their holiday shopping earlier in the year is another trend that’s showing no signs of stopping. Last year, October e-commerce sales increased by almost 10% , thanks to pre-holiday season promotions like the Prime Early Access sale.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Aberdeen

DECEMBER 28, 2018

The end of the year is a time when CX leaders often evaluate their activities and try to keep up with the trends and best practices that they wish to incorporate into their 2019 programs. Stay tuned for regular updates on our research to keep track of the evolving trends and best practices in the CX market throughout the new year.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

PureB2B

MAY 30, 2022

These signals range across thousands of topics to show both trends and surges of interest in particular topics. For example, if there is a peak in interest for B2B buyers looking for a marketing automation platform – the data will reflect that (thus indicating an increase in purchase intent).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Televerde

MARCH 20, 2024

Actionable Engagement – Users following links from your social media content to your website, landing pages, or other targeted resources is a great indicator of purchase intent. Effective tactics include: Creating Targeted Content Begin by identifying the specific pain points of your customer base.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

NetLine

APRIL 14, 2022

It’s also worth commenting on the connection between format “weight” and purchase intent. Therefore, the longer a piece of content is (or is perceived to be), the more likely it is to be requested by a user trending towards a purchase decision. Learn More About 2022 B2B Content Marketing Trends. Newsletter.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. For Deeper Insights: Check out these resources: The Importance of Manufacturing Branding & Industrial Lead Generation for Success B2B Marketing Measurement Challenges & Trends in 2023 Measuring success isn’t about finding the one magic metric.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

NOVEMBER 7, 2022

We use trending data on what topics are important in your industry. Look at search intent such as commercial intent (see below). Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. So with Semrush, you’re using search intent.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Porch Group Media

OCTOBER 8, 2020

Add Purchase Intent data Brands may be spending big now on ads that rely on third-party cookies but at V12, we have seen many brands switch spend to target actual consumers who are known to be in market for products and services they sell. Learn how to target in-market shoppers with our Success Kit to Purchase Intent Marketing.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Zoominfo

SEPTEMBER 15, 2020

So overall, with quality intent data, sales teams can craft these perfect messages for any target persona that crosses their path. What is Buyer Intent Data? Intent data predicts purchase intent by analyzing a prospect’s behavior across the web. A Guide for 2020. Craft Sales Messaging and Content.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights 5. Intent data keeps you ahead of the curve by revealing emerging trends and interests within your target audience.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71