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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out.

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CNET finds the sweet spot between direct-sold strategy and operational ease with Native Ad Blueprints

Liveintent

Not to mention they increase purchase intent by 18% and generate 9% higher brand affinity than standard banner ads. Place a Native LiveTag into its newsletter templates and link it to its blueprint. (It So, they’re clearly a win-win for everyone. It was that easy!). Now for the results….

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B2B email marketing: 3 strategies for advanced personalization

Martech

You design one template, but each subscriber feels it’s been crafted just for them. A visit to your pricing page could signal purchase intent. Like a personalized shoutout, dynamic content helps build loyalty and can convert casual visitors into devoted customers, potentially leading to sales. Efficient personalization.

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The Novel Approaches to Email Hyper Personalization

Scoop.it

It can either be the subscriber’s gender, location, demographic data, or past purchases. Take a look at this email template example in which they have used dynamic image block and CTA button to personalize the email for two different segments based on the gender. . The kind of data it can help you with are: Purchase intent.

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Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

Purchase Intent. When hand-raisers appear at all (just 3 percent of buyers complete forms today), it’s typically late in the purchase cycle. And they may not even be a definitive indication of purchase intent. Think of purchase intent as the new lead–the new highly qualified lead.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. Are they looking for information, comparing products, or ready to purchase?