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Paid Search Basics for B2B Marketers

Launch Marketing

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

At its core, buyer intent data is information about your prospect’s behavior before they even enter your sales funnel. When prospects click on your ad, visit your site, read your blog, or fill out a form, you consider these as signs that they have some degree of purchase intent.

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The Quick Guide to Enterprise SaaS SEO

Single Grain

Here are some of the key differences: Focus on Long-Tail Keywords: Unlike traditional keyword research that tends to focus on short, high-volume keywords, enterprise SaaS SEO often requires a focus on longer-tail, niche-specific keywords that are more relevant to the target audience’s pain points and needs.

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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Have a strong purchase intent. From the two keyword phrases below, which one do you think is more likely to trigger a purchase: Lenovo Yoga Black 256 GB Windows 10.

eCommerce 115
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4 SEO Strategies for Programmatic Sites

Moz

In order to function both efficiently and effectively, it’s recommended that you divide site pages into a few templates before digging into the research itself. Some examples of these templates could include: Categories Sub-categories Product pages Static pages Blogs Informational pages Knowledge base/learning. Internal linking.

SEO 62
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Content Strategy for SEO: Pillar Pages & Topic Clusters

ClearVoice

Newsletter templates. This next pillar page type is built specifically for potential customers with strong purchase intent. More importantly, look for long-tail queries or keyword variations for each subtopic you find. Email marketing automation. Retargeting strategies. Creating drip campaigns.

SEO 52
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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

To start with, you can use this template for marketing funnels. Purchase Intent: This stage is still relatively distant from purchase intent. Keyword Strategy for This Stage In this stage, target keywords that indicate strong purchase intent. effectively. Add social proof to your site.