The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus. #3 It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

JUNE 28, 2022

This free Chrome extension will also allow your SDRs to export high-quality B2B contact data to their CRM with ease, right from a company website or LinkedIn profile. Psychographic data. Psychographic data is essential if you are to create complete, actionable buyer personas. Select the Best B2B Data Partner.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SocialPilot

FEBRUARY 19, 2024

You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. Human oversight is essential to ensure the factual accuracy of AI-generated content , as inaccuracies can damage the credibility and SEO of your website.

Generation 98

Generation Psychographics Content User-Generated Content 98

Inbox Insight

JANUARY 15, 2024

Data scraping : This method involves extracting code from websites to identify key information. Psychographics : This refers to factors such as personality, values, beliefs, lifestyle, attitudes, and interests. While it’s more efficient than surveys, it has its limitations – such as outdated or inaccurate data.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

SendX

NOVEMBER 12, 2020

Source: Slintel Source: Slintel When data such as technology stacks, reverse IP lookups, website behavior, co-op data, company news, and thematic analyses are condensed into actionable information they provide a great deal of insight into a buyer's intent.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Optinmonster

APRIL 10, 2024

You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Start by creating a customer feedback survey on your website. This will automate the feedback process and give you opportunities to improve your customer engagement. Join OptinMonster today !

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Valasys

APRIL 19, 2024

Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. Similarly, agencies handle operational mechanics clients may find tedious – designing collateral, updating websites, and arranging events. They pass on the benefits. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. The user experience on your website should be pleasant.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Martech

FEBRUARY 28, 2024

So we do a lot of psychographics. And it also reads our website, it picks up our tonality, our brand voice. They allow us to understand people as individuals and to look at the softer side of sales and marketing. Because, if our job as marketers is to get somebody to take action, we have to understand their motivations and beliefs.

Marketing AI 108

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 108

Content4Demand

SEPTEMBER 17, 2021

The frequency and volume with which your website visitors are interacting with your content should be front and center for your sales team so that they know exactly what their prospects are interested in and how they can provide them with further information. Personalization drives engagement.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Create (or improve) your websites Obviously, you cannot sell online without a web presence. The website must also be able to accept payments. Perfect your landing page.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

FunnelEnvy

SEPTEMBER 18, 2023

Psychographics: Interests, values, lifestyle, personality traits. Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Porch Group Media

NOVEMBER 17, 2021

More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. Marketers are Focused on Providing a Consistent Experience Across Channels.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Contently

APRIL 6, 2023

You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on. Tools like SurveyMonkey , Typeform , or Google Forms , make it easy to create engaging surveys, some of which offer pre-designed templates.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. On the other end, a website with consistently long web sessions where users explore several pages and consume content will usually achieve a higher ranking in search results.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

ClearVoice

AUGUST 19, 2019

Analytics platforms can help provide data and insights around website traffic, audience and visitor demographics and other buyer patterns and trends, helping marketers and businesses to make more informed decisions. Google Analytics is a great tool and provides some powerful and free functionality into your website audience.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Launch Marketing

MAY 12, 2021

The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense. Know Your Audience. Drive Valuable Traffic.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Unbounce

NOVEMBER 20, 2021

We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Qualtrics suggests using tactics like running a survey or checking data from your sales, website, or social media followers. Visitors don’t need to leave the landing page to look up these details on the main website.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

BenchmarkONE

DECEMBER 28, 2021

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . Dig deeper to establish psychographic traits like attitude, values, personalities, opinions, and values.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Navigate the Channel

JANUARY 2, 2024

And while we’re talking consumers and their perception, it would be careless if consumer characteristics and online reviews in general were left unaddressed. The psychographics of people who don’t trust online reviews encompass a diverse range of characteristics and attitudes.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

ClearVoice

DECEMBER 19, 2023

Psychographics (values, opinions, attitudes, interests, etc.) (And if you’re really advanced, you’ll apply all of these to a content strategy aligned with the buyer’s journey.) Audience analysis. You should know your audience’s Demographics (age, gender, occupation, location, etc.) Defining your goals.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Spiralytics

JANUARY 29, 2023

From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want. In this day and age, there’s plenty of data available to brands.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

RebelMouse

AUGUST 3, 2023

It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more. This is different from first-party data, which is collected directly from a company's own customers or website visitors.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more. This is different from first-party data, which is collected directly from a company's own customers or website visitors.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Share content like blogs or articles across channels such as websites, social media and digital publications relevant to each client.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

markempa

MAY 9, 2017

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. Mack : They can come to our website genuinely.co. Brian : Terrific.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. OptinMonster is the best lead generation software that can help you monetize your website traffic. Social media is great for creating brand awareness, running giveaways , and driving traffic to your website.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SalesIntel

APRIL 19, 2024

Key features: Provides real-time alerts on funding, hiring, and website changes. Allows filtering by industry, size, location, technology, and website behavior. It provides real-time data enrichment through Marketo webhooks, providing key information about prospects’ websites.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. For example, you can target people who have searched for specific keywords or visited your website but didn’t convert.

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Thus, mobile marketing is an important tool for B2B marketers.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Leadspace

SEPTEMBER 18, 2019

Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. For example, you can improve your website design, the language in your marketing copy, and the pricing. cars for sale in Austin, TX).

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Martech

JANUARY 12, 2022

Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. This type of data can help determine things like topic or product interests, psychographics, and communication preferences. But what if you were to persuade the customer to just give you their data?

Lead Scoring 127

Lead Scoring Lead Ranking Psychographics CMO 127

Launch Marketing

FEBRUARY 14, 2024

Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded. How can we bring new traffic to our website for our new product? What keywords do we want to use to optimize new landing pages and content for the product launch?

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62