Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

MAY 13, 2013

A few of my favorites are: 1) “ Basically , content marketing is the art of communicating with your customers and prospects without selling. 3) “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. It is non-interruption marketing.”.

Content Marketing 100

Content Marketing Marketing Management Content Marketing & Strategy 100

Crimson Marketing

FEBRUARY 25, 2015

And so it’s really important for me as a marketer… to earn the trust of the market by providing the right content in a non-salesy way that is going to give that prospect something of value with no expectation of anything back.”

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

JULY 8, 2013

Recent research shows that 40% of the average salesperson’s time is spent finding and creating content to share with prospects and customers.” Sales reps are the ones directly communicating with your prospects and buyers. Sales reps know what the audience wants.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

OCTOBER 14, 2014

Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. So is content shock for real?

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

APRIL 4, 2013

Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. Business marketers need to stick to delivering a message to businesspeople within a business environment. Businesspeople always want personalized marketing. What others would you add to the list?

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

JUNE 10, 2015

Wayne reveals how creating a collaborative interdepartmental environment helps resolve attribution disputes and even suggests letting Sales dictate the opt-out of certain prospects from campaigns. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

MAY 9, 2013

Do your prospects feel the need to act? It doesn’t necessarily need to cost us a fortune, but the value of your incentive is directly correlated to the return on your response. What’s the right form of communication for your campaign? What exactly are you conveying to your audience? Measurement. Keep it in real-time.

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Crimson Marketing

AUGUST 19, 2013

A major telecommunications company had millions of CRM records with offline information about prospects in their database – physical addresses and demographic data – but no online data, such as email addresses.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JUNE 26, 2014

Setting up the Win: A recipe for not only determining how to share the prospect pipeline that demand generation activities are responsible for, but also how to characterize the nature of each sales rep to ensure their greatest chance of success converting leads into buyers.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JUNE 16, 2015

How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?”

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

SEPTEMBER 24, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? .” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Think outside the box of the marketing department. Your team could and should include Sales, maybe even IT, Management, or the Creatives.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? .” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Think outside the box of the marketing department. Your team could and should include Sales, maybe even IT, Management, or the Creatives.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

AUGUST 19, 2014

Engineering success: How Autodesk uses predictive marketing intelligence software plus career websites, like Monster and Career Builder, to discover which companies are the best prospects for its CAD/CAM software sales team to approach.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Set program goals. What do you want to achieve? ” 2.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 1, 2013

“A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.” All that captured information is no good if you don’t have a place to store it. ” ( MarketingProfs ). Image: Courtesy of Yume .

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

AUGUST 7, 2014

The company helps businesses like Kraft, Unilever, DirecTV, Progressive Insurance and others use data to build stronger relationships with their customers and prospects. Turn builds software that helps marketers find, understand, and communicate with their most important audiences.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

OCTOBER 16, 2013

You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system. But how many of you are currently frustrated with a low return on your efforts?

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

SEPTEMBER 30, 2013

“A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.” All that captured information is no good if you don’t have a place to store it. ” ( MarketingProfs ). Image: Courtesy of Yume .

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

DECEMBER 11, 2014

Marketing technology allows marketers to see exactly what their prospects and potential buyers are doing at any point in their buyer’s journey. .” The buyer’s journey is now a digital journey and marketers are interested in every touch point along the way.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JULY 11, 2013

The end result can be a whole new set of targeted prospects. . Why wouldn’t you want to be a part of something that has the vast potential to connect you to your top business to business markets? Google+ has many active B2B marketing communities where users can share knowledge and engage in discussions.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

APRIL 23, 2015

We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

MAY 1, 2015

Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. Social media influence is to the B2B buyer. Your social presence plays a significant role in building brand trust and brand advocates with your buyers. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

OCTOBER 27, 2014

Prospective Visible Experts should focus on identifying their target audience before working to boost their visibility within that market. In order to maximize both factors, it is necessary to have a clear strategy to build your expertise and expand your offline and online presence. This requires diligence and a certain level of finesse.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. Social Is A Top-Of-Funnel Channel. This was the truth before social evolved.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JUNE 26, 2015

“Creating a content map will help you align your brand and product stories with your buyer’s stages, the questions your prospects ask and their content needs and preferences.” The best approach to achieving this is through a content map. ” Identify preferred content types at each stage.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

NOVEMBER 14, 2013

Global online video users in 2016 (prospected): 1.5 number of videos: 213/month. viewing time: 19.2 hours/month. By 2016, online video will drive 55% of all consumer Internet traffic worldwide. Top online video platform: YouTube (188 billion streams/year). 2nd platform: Hulu (8.9 billion streams/year). 3rd platform: Vevo (7.6

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

SEPTEMBER 16, 2014

By the time your sales reps have the opportunity to interface with potential buyers, those prospects have already traveled through a big part of the buyer’s journey. Many organizations view marketing simply as a prospect pipeline and, let’s face it—a cost center. Buyers Don’t Need You Anymore.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 19, 2014

If moving a prospect to a sale takes 10 steps, buyers are already on step seven before they even come in contact with your company. That’s a serious game-changer for. The post 6 Steps to Drive Inbound Leads with Marketing Technology appeared first on. Infographics Marketing Technology'

Leads 100

Leads Lead Marketing Qualified Leads Paid Search Agency 100

Crimson Marketing

JUNE 6, 2013

“Use QR codes to bring prospective customers to your e-commerce site and convert them in your stores.” Meaning, your customers can come from anywhere in the world – don’t alienate them, make sure everything you say and do is globally conscious. ” ( Business2Community ).

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

OCTOBER 23, 2013

You’re launching a new product; introducing a new service to your core offerings; targeting prospects and new customers. Google Analytics can help you in each of these key areas. Brand Awareness. ” Now you can optimize your content and identify the best keywords to engage a wider audience.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

JUNE 20, 2013

Marketing invests time and resources collecting market, customer, and prospect information, but rarely do they provide those key insights when a member of the sales team begins to engage with that buyer.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

AUGUST 12, 2015

It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. So how do you do it?

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

NOVEMBER 4, 2013

20% of B2B buyers connect directly with prospective suppliers before making a purchase decision. B2B Content Marketing Realities. 85% of executives said that at least once social media channel is very important when making technology purchase decisions. 80% of businesses use social media sites to extract information relating to competitiors.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

JULY 24, 2014

Maintain the relationship with prospects and buyers. As marketing organizations transition into revenue generation, the shift to speaking the same language will start happening organically. Planning, forecasting, pipeline, bookings, and revenue become the common ground for the two departments to work together.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. We have to take the prospect farther into their buying process.”. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100