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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

“Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”. Sales managers can take advantage of trigger events if they fully understand the characteristics of their ideal client profile (ICP).

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). Among the other aspects to consider when getting a social media scheduling software are how many updates you post in general.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web. A few years later, the New York Times’ adoption of RSS was seen as a “tipping point” for the format. RSS feeds are still popular today.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. This software allows you to schedule up to 500 posts at once, whether on Instagram or another platform. Instagram automations available: Comments Likes Story views Profile visits 5.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

Enter, social media marketing software. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. You’ll also have a desktop view where you can quickly see how your profile looks on each social media network. Click here to read Hootsuite reviews. Save $60 a year.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. Yet there’s an abundance of automation software to choose from, including BuzzBuilder Pro and Mailchimp. Mailchimp is up there with the best of the automated email software. Chances are, many of them can.