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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270
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How to create a timeline for a successful product launch

ConvertKit

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

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12 Best WordPress Plugins For Coming Soon Pages (2023)

Optinmonster

You have exciting products or features that will be launching soon. The plugin also includes over 90 Pro WordPress Blocks. Plus, you can integrate your WooCommerce store to build landing pages for products. SeedPro Lite is completely free, so you can give it a try before purchasing a PRO plan. Pricing: $39.50-$239.60

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Seven Ways to Increase Your Brand Influence

Webbiquity

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Pro Tip: Leverage other influencers and brand advocates. Brands can place social proof such as: Testimonials.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. That’s plenty of time for users to test your product multiple times over.

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Top 9 video editing tools for marketing teams

Sprout Social

Premiere Pro. The Premiere Pro video editor is one of the more extensive tools available. For video marketing teams who are really looking to scale up video production, Premiere Pro is a great option. Final Cut Pro. The next professional, limitless video editor is another tool by Apple – Final Cut Pro.