Zoominfo

JULY 28, 2021

Luckily, Chorus, a ZoomInfo company, is making it easier, and arguably more productive, to sell and work in a virtual environment. Because of the Chorus App for Zoom. What Does the Chorus App for Zoom Do? This improves users’ productivity by keeping the workflow going before, during, and after your meeting.

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Zoominfo User-Generated Content Features Efficiency 130

Zoominfo

SEPTEMBER 13, 2022

Our latest updates and product improvements are live, with added features spanning our TalentOS, MarketingOS, and Chorus solutions — each one designed to help you do your job more effectively. TalentOS TalentOS has a new integration with Crelate, a software tool that saves recruiters time by automating their workflows.

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Zoominfo Landing Pages Privacy Class 130

Zoominfo

JULY 12, 2021

Chorus leverages next-generation natural language processing and voice analytics to give clients a full picture of every digital interaction. Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions.

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Zoominfo

AUGUST 3, 2022

What other products or services do your customers currently use? Do: Research Customers in your Total Addressable Market Your total addressable market (TAM) represents the overall revenue opportunity for a given set of products or services. Let’s say a prospect goes from your product page to the pricing page.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

APRIL 5, 2022

Another month means another exciting round of updates from ZoomInfo, where we’ve been hard at work delivering product updates across sales, marketing, and operations to help you more effectively hit your number. Chorus Mobile App Our conversational intelligence platform, Chorus , is getting more powerful for sellers on the go.

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Zoominfo

JULY 13, 2023

Here are some examples of how we use GTM Plays during the customer renewal and expansion process: Upsell/Cross-sell Upsell and cross-sell opportunities are all about getting existing customers to buy into additional products and services that your business offers. Enabling reps is also all about proper coaching.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Chorus by ZoomInfo is helping to close that gap by using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

SmartBug Media

OCTOBER 21, 2022

For example, you can learn how a certain product or service has been working for them, or how they perceive a certain campaign or piece of content. This tool is Gong’s main competitor, and Chorus definitely does the trick for understanding customer sentiment overall. How Conversation Intelligence Helps Marketing.

Conversion 98

Conversion Work Management Tools Marketing Management 98

Marketing Insider Group

JULY 21, 2020

And the chorus of otherwise sensible publications — including PWC, Brookings, EY, Deloitte, Allianz, and the World Economic Forum, to name a few — echoed the tune. As consumers do more research online, they’ll depend more on what others say about your products and services. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Zoominfo

JANUARY 6, 2022

The ZoomInfo product team is excited to announce our latest update to our conversation intelligence platform, Chorus. Another advantage of transitioning to wav2vec is that we’re set up to innovate and improve our product at a much faster rate.

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Zoominfo

SEPTEMBER 22, 2023

Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. Tier 1: Champion Moves When the biggest supporter of your product moves to a new company, it’s a significant opportunity.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

JUNE 1, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. GoDaddy introduced three new services that help users create online store product descriptions, customer service messages and ads for Instagram and Facebook, all using generative AI.

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Godaddy Planning Paid Search Agency Zoominfo 92

Zoominfo

MARCH 8, 2022

We use a variety of products to complete visitor profiles, most notably our FormComplete solution. Analyze the Call Chorus, our powerful conversational intelligence platform, can record, transcribe, and analyze every call that your sales team has with customers and prospects.

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Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

SEPTEMBER 2, 2021

So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. Let’s look in more detail at the upgrades we’ve made to the ZoomInfo + Chorus integration. This screenshot shows Chorus’ account.

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Zoominfo Forrester Forecasting B2B Sales 52

Zoominfo

NOVEMBER 1, 2022

They leverage their data resources — merging first- and third-party data to see where their biggest opportunities lie — and create scalable GTM strategies that connect their sales, marketing and product teams. With proper ongoing investment , you can build great employees who know your product and customers better than anyone else.

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Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. With Chorus AI post-meeting summary notes, prospect discovery calls can be transformed into actionable reports for marketers. This makes it easier to develop product positioning that resonates with the needs of those customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

ANNUITAS

FEBRUARY 24, 2023

Effective go-to-market programs are tightly woven together – working in chorus as a holistic (and perpetual) Growth Engine. Are they woven together — sharing common processes and data — or are they operating independently? Said differently, are you going to market “Strategically” or “Tactically” ?

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

SalesIntel

MAY 4, 2023

From artificial intelligence-powered chatbots to advanced analytics platforms, these tools can help businesses streamline their sales processes , boost productivity, and drive revenue growth. SalesLoft’s sales enablement features can help sales teams increase productivity and close more deals.

Tools 52

Tools Outreach Marketing Proposals Work Management 52

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Vision Edge Marketing

APRIL 19, 2018

Adoption of these products has passed the tipping point. Below are three questions any company and its Marketing people ought to ask about its customers that will improve competitiveness, potentially develop new revenue opportunities, and make a martech investment more productive: What is a company’s customer workflow?

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Zoominfo

JANUARY 18, 2022

Fresh Take on Tradition In 2020, ZoomInfo had many rewatchable moments (like our company IPO) that helped fill time and keep production moving. Here are just a few elements that made the day special. This year, the producers worked hard to create completely original, never-before-seen content.

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KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Chorus , an AI sales tool for VP of Sales executives, does this well by sharing sales content that can help salespeople hone their craft and get better at attracting leads. Double Down on Video.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Martech

OCTOBER 26, 2021

If you’re finding it difficult to stay on task with a new chorus of work notifications, imagine how your customers feel if they get bombarded with too many messages when they sign up with your brand. It affects more than just your product team. Chris Wood, Editor. UX strategy, not just design. “UX Why we care. Workfront was a bold $1.5

Enterprise Management 96

Enterprise Management Marketing & Strategy Work Management Marketing Management 96

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Zoominfo

NOVEMBER 17, 2021

Bryerton notes that call recording, one of the key features of Chorus , was the only way to replicate some of the in-person coaching that sales teams relied on when they were working in the same place. A huge factor, aside from getting better quality data , is visibility into team productivity,” Hor says.

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Zoominfo

MAY 9, 2022

The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. Today, sales is driven by insights.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Heinz Marketing

SEPTEMBER 2, 2019

I asked Natalie, over the course of the last few years, what have you seen as the evolution of the balance of those roles [Marcom, product marketing, demand gen, sales development], especially in a startup organization? She is the vice president of marketing for Chorus AI. Today is absolutely no different. How do you balance all that?

Top of Funnel 51

Top of Funnel Peer-to-peer B2B Thought Leadership Lead Scoring 51

Zoominfo

APRIL 19, 2023

Good coaching can provide specific benefits, including improved sales results, better employee satisfaction, and more productive training. Strategic Sales Coaching Strategic sales coaching is about helping salespeople understand the bigger picture about markets, personas, products, industries, etc. The same is true for salespeople.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Zoominfo

MARCH 2, 2022

Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience. When there is some asset that has to get built up over time for the product that you’re delivering to be really valuable, you just have to do M&A there,” Schuck said. Do we build or buy? Or is a purchase necessary?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

B2B Marketing Directions

AUGUST 23, 2020

For the past several weeks, a chorus of business analysts and marketing pundits have been proclaiming that the COVID-19 pandemic is driving a substantial step-change in online shopping and buying. e-commerce sales grew 97% Amazon - Online product sales increased 40%.

B2B 85

B2B Amazon Enterprise Management Customer Surveys 85

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring. Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Circle Studio

NOVEMBER 24, 2020

Vlogs, team introductions, product or service demonstrations, explainers and tutorials and client success stories are just some of the bite-sized videos that B2B marketers should invest in. This approach brings a broadcast quality to the format by taking a cue from TV production and bring it to the virtual environment. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Your product is market-validated, and you need higher lead volume to get closer to your maximum profitability. Tools like ZoomInfo’s Chorus conversation intelligence platform help home in on areas where your reps can improve their communications with prospects.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Crimson Marketing

JUNE 23, 2015

Jackie shares the methodology and martech Red Hat uses to select thought leadership areas, advises how to justify thought leadership efforts to the C Suite and discusses getting 8,000 employees “behaving like a chorus” in support of its marketing message. All-Around Accounting. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Tomorrow People

JANUARY 15, 2013

Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

Tomorrow People

JANUARY 15, 2013

Ladies and gentlemen, boys and girls, we have a New Production underway! The show is filled with great ideas about online marketing and what you can learn about modern marketing techniques from a theatre production. Prepare your strategy properly, ensuring your entire team knows back-to-front how you’re trying to sell your products.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120