Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

KoMarketing Associates

JULY 12, 2017

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

KoMarketing Associates

JANUARY 9, 2017

The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. Twenty-eight percent claimed they use Twitter. According to a Regalix survey, 27 percent of B2B marketers viewed social media as an “indispensable” channel for content distribution in 2016.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. That means new products and innovations that support those needs.

Service 133

Service Product B2B Conference 133

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Surveys Surveys can be effective at various points in the purchase cycle. Including an incentive to complete the survey, like a discount on their next purchase, never hurts. They want to feel heard.

Business 360

Business Template Customer Satisfaction Analysis 360

Buffer

JUNE 24, 2021

It’s been a busy season for our engineering, product, and design teams at Buffer — what we collectively refer to as EPD. Below, we’d love to share the survey results transparently through the note I shared with our team. Hi team, Thanks so much for completing the EPD Engagement survey.

Customer Surveys 63

Customer Surveys Thought Leadership Statistics Fulfillment 63

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Here are a few of the key takeaways from last year’s findings.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Buffer

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day. Everyone who uses Buffer is asked to request new features via our Typeform survey.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Optinmonster

DECEMBER 5, 2019

And that’s exactly why you need to be using customer surveys in your marketing strategy. Surveys allow you to engage with and learn about your audience. So, today, we’ll be exploring 4 survey best practices to help you create surveys in a way that encourages users to actually take them. What’s the difference?

Customer Surveys 52

Customer Surveys Practices Best Practices Budget Programs 52

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Survey Your Finances. Memes might work best on Twitter, while your one-of-a-kind images of customers using your service or product might work better on Pinterest or Instagram. What Is an Efficiency Audit?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Mailmunch

APRIL 22, 2021

40% of Twitter users bought a product suggested by a Tweet. Now let’s focus on the advantages of leveraging micro-influencers to gather insight into your product. Honing Micro-influencers Insights For Product Research And Why That Matters. You can also search for them on LinkedIn, Twitter, Facebook, or Instagram.

Product 52

Product Classified Ads Paid Search Agency Marketing Agencies 1 52

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

JANUARY 16, 2024

While these are good actions, the problem is they only apply to those companies’ products, said Chris Penn, co-founder and Chief Data Scientist at TrustInsights.ai. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. They cannot be regulated because they’re open source.”

Marketing AI 114

Marketing AI Paid Search Agency Companies Amazon 114

Buffer

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Product 101

Product Social Media Twitter Studies 101

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Outgrow

JUNE 11, 2020

Outgrow Product Update For June 2020. Presenting the Outgrow product update for the month of June 2020. You can use the Outgrow builder to direct users to your social media profiles – Facebook, Twitter, and Vkontakte. In this product update, we have increased that limit to 20. Integration With Webflow CMS.

Outgrow 52

Outgrow Product Ideal Customer Profiles Paid Search Agency 52

Contently

APRIL 6, 2023

Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. Did they: Visit a product page multiple times?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

JANUARY 23, 2024

That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Top Rank Marketing

AUGUST 25, 2023

82 percent of marketers have said they see AI as improving their team’s productivity, with 54 percent noting expected learning and development improvements thanks to AI, while 40 percent said AI would deteriorate job numbers — three of numerous statistics of interest to B2B marketers contained in recently-published survey data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Webbiquity

MAY 16, 2023

Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. However, while these are all great products, none are straight-up GA replacements. Please share your insights in the comments below, on Twitter , or on LinkedIn. These are generally powerful but pricey tools.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. People are also using social media to learn about and purchase products. Which is their preferred channel for customer care?

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

FEBRUARY 6, 2024

A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. This year’s Super Bowl advertisers spent only $21.1 How has it been for you?

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117