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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Yahoo’s rules are expected to be similar.

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The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Content published on the web by a known author recommending a product should be clearly labeled as a paid endorsement if there is any relationship between the influencer and the brand. Recently, the rules have been tightened up, making it easier for everyone to know what is right and wrong. Why are these rules so important?

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Why can’t AI content generators just follow the rules?

Martech

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. As with the OpenAI/Microsoft case, this comes down to the output, and even more specifically, the user. Get MarTech! In your inbox.

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. Armed with generative AI tools and sales engagement platforms (e.g., Salesloft and Outreach), these teams are capable of generating a high volume of email.

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Google Rolls Out New Search Generative Experience to Select Users

RebelMouse

Google has begun the rollout of its Search Generative Experience (SGE) to selected users. This new feature leverages generative artificial intelligence (AI) to enhance the search experience. An example of search results using Google’s new Search Generative Experience. From Google.

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[Announcement] Improved Display Rules to Convert More Website Visitors

Optinmonster

Nowadays, users are much more sophisticated… and unless you have a vital product they need with extreme urgency – you need to put a bit more effort into planning and implementing your conversion strategy. We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules!

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A guide for finding product-market fit

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

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