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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

There are numerous technology tools available that will help streamline your content efforts and maximize productivity. Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. TwitterTwitter is also a social channel that can be used to promote content.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. It’s really about relationship building – not just pitching products.

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7 Ways to Streamline Workplace Communications with EveryoneSocial

EveryoneSocial

Pulling in an RSS feed keeps anyone that subscribes to that group updated with any new posts automatically which saves time and effort for sharing relevant information with teams. Users can directly connect their LinkedIn, Twitter, and Facebook networks and simply share to their own social platforms.

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Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes? The example above shows just how powerful content curation can be.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

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How to Get More Blog Traffic – Real World Data

Webbiquity

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important.

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Three customer insights for your marketing plan

Savanta

Identifying segments on this basis leads to a much better ROI – marcomms resonate, propositions have greater appeal and new products see higher demand. If resources and budgets allow, here are three more I’d add: What’s it like being a customer? Subscribe and receive new posts by email or RSS. How are we performing?

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