Martech

NOVEMBER 14, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers.

Work Management 111

Work Management Marketing Management Marketing Automation Services Marketing AI 111

Marketing Insider Group

APRIL 3, 2023

The McChrystal Group advisory services firm regularly helps teams work faster without losing productivity or communication. Narrow down your martech tools. The result is that they lose time to endless interruptions, especially when the apps don’t integrate and require separate logins. Next, look for gaps and overlap.

Work Management 256

Work Management Marketing Management Efficiency Marketing Budget 256

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms. The answer is, sadly, not much. Yes, it’s all still in the infancy stage.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

OCTOBER 20, 2021

As stacks expand and the number of tool categories increases, marketing tech leaders face pressure to simplify and sometimes consolidate efforts; meanwhile, individual vendors seek to own a greater share of your stack by expanding the number of tools they sell. Call it “platform vs. product.” Platforms vs. products.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Product 107

Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. What is a Marketing Technology Stack?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

API 120

API Conference Budget Programs Paid Search Agency 120

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Much of the excitement about AI centers on the promise of increased productivity. Here’s why. Demand conversion (e.g.,

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

API 117

API Work Management Budget Programs Marketing Management 117

Martech

SEPTEMBER 19, 2023

With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release. Integrations. Why we care. In your inbox.

Activities 127

Activities Advertising Channels Personalization Marketing AI 127

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Audit the stack (find out what’s there and what is and isn’t being used).

Paid Search Agency 104

Paid Search Agency Ad Building Advertising Agencies Planning 104

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. Why focus on having the best AI integrations? Take HubSpot and Lavender AI, for instance.

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Martech

JANUARY 5, 2024

. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. However, with the rapid emergence and integration of AI-powered technologies, DAM systems will soon be able to do even more than ever. product hierarchy, ingredients, etc.)

Digital Asset Management 121

Digital Asset Management Marketing AI Work Management Marketing Management 121

Martech

DECEMBER 12, 2023

This will let you see if a new tool is going to genuinely enhance productivity or just add complexity. Maintaining this baseline is crucial for comparing the performance before and after integrating new tools. Please take this short survey so we can have your input on the state of martech salaries and careers. Ease of use?

Work Management 127

Work Management Marketing Management Budget Programs Software 127

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. While it has a broader media focus, the history he chronicles directly affects martech. No Cold Calls.’

Work Management 114

Work Management Viral Marketing Marketing Management Cold Calling 114

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. This also applies to newly released products.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Martech

NOVEMBER 1, 2022

Martech: More complex than a black hole. That same survey also notes that more than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole.” Marketers are not product managers. The same applies to your martech stack.

Work Management 115

Work Management Marketing Management Marketing Budget Budget Programs 115

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt How should marketing integrate with technology efforts?

Marketing AI 116

Marketing AI Marketing Automation Services Work Management Marketing Management 116

Martech

MARCH 22, 2024

Many popular language models like GPT (and even open-source models like Meta’s) are gradually being integrated into enterprise-level content marketing software. Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. Producing varied character descriptions for storytelling.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

chiefmartech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. These encompass a ton of new tools and tactics that have expanded the scope of martech operations at many companies.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. This guide walks you through key steps to lead a seamless brand integration. Ensure you know the brand and marketing objectives and how the integration will be measured. Get everyone aligned on timelines.

Work Management 104

Work Management Branding Brand Identity Marketing Management 104

Martech

MARCH 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Lead Ranking 105

Lead Ranking Allocation Churn Rate Lead Scoring 105

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. They’re also giving performance a hard look — and it isn’t pretty.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

chiefmartech

DECEMBER 27, 2021

But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. The Martech Landscape Did Not Shrink. So how do I know that the martech landscape didn’t shrink this year? And, my lord, the number of ventures in the martech space has multiplied and scaled.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

NOVEMBER 21, 2022

This was real systems integration, decades before we ever faced such challenges in day-to-day marketing. all moving parts in our Big Ops environment — the challenge of systems integration in our discipline has grown exponentially. . — Latest Stats on Tech Stack Growth. These are rich, heterogeneous stacks.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

Customer Surveys 98

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 98

chiefmartech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. Integrations have become a first-class competitive dimension.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Other concerns included integrating current systems (35%) and ensuring ROI (30%). Only 1% reported other challenges, while 7% are not integrating AI at all.

Marketing AI 99

Marketing AI Allocation Zoominfo ROAS 99

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The extent to which this functionality and other AI and ML capabilities are integrated into today’s CDPs varies widely.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

Work Management 124

Work Management Marketing Automation Services Marketing Management Vendors 124

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet.

SMB 106

SMB Planning Elasticity Advertising Agencies 106

Martech

JUNE 12, 2023

The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors. The exit of 689 companies from the martech scene in the past year underscores its competitive nature and emphasizes the importance of rapid adaptation to avoid falling behind.

Work Management 81

Work Management Planning Marketing Management Lead Ranking 81

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing AI 110

Marketing AI Enterprise Management Features Marketing Management 110

Martech

JUNE 14, 2023

have used AI for content production. have used AI for content production. The IBM survey was released in early 2022, about 10 months before OpenAI’s ChatGPT brought down AI’s price and made it easier to integrate. Whether planned or not, OpenAI released their product at the perfect time. Influencer Marketing Hub 2023) 71.2%

Marketing AI 138

Marketing AI Stats Planning Marketing Automation Services 138

Martech

APRIL 18, 2024

Integrations. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? However, many of the best third-party tools were eventually acquired by companies like Adobe and Salesforce, which were eager to build a “one and done” martech stack for their clients. Desired outputs.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Integrating multimodal data from sources like text, voice, video, and sensor data paints an even more vivid picture. Tools and Platforms for Effective Intent data Integration 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Maybe other tools in your stack might have added functionality, making a tool redundant. Dig deeper: Are you getting the most from your stack? Retiring martech software requires a thorough planning process and clean execution.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Tools 101