KoMarketing Associates

MAY 3, 2022

Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process. Improving Upon the Management of Marketing Data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JULY 20, 2021

Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way. When it comes to utilizing email, previous research suggests that it is also still a large driver of sales revenue.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. Once the sale is done, your work is over right?

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 23, 2021

About 23% intend to create a strategy within the next 12 months, and only 18% are in the process of rolling out a strategy. Other notable advantages include the ability to drive sales at the point-of-sale and meaningful personalization. Approximately 16% said they have no plans to use intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. However, only 50% of respondents said that the process of gathering customer feedback was integrated into company processes.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

JUNE 30, 2020

In addition, 39% of marketers stated that they either have no customer relationship management (CRM) data management process, or they have one that is ineffective. Approximately 94% reported that their sales and marketing performance rose as well.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

APRIL 10, 2020

Timelines of a prospect to an interest in sales engagement. In coordination with this effort, reassess form submission criteria to ensure the most applicable information is being collected that can be passed along to sales teams and lead nurturing programs. Get Engaged in the Sales Process. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JANUARY 23, 2018

You could afford to invest $2,000 on a piece of super-high quality content that filled that gap in your sales process/buyer’s journey. While it means you’ve got a gap in your content, it also means you’ve probably been losing prospects at this stage of your sales funnel. but only after you’ve talked to Sales.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MAY 5, 2021

Having a predetermined set of metrics that everyone agrees on (marketing and sales), and reviewing your marketing technology stack is all part of the strategic planning process. It is important to consider your top challenges and then create a strategic plan to overcome those challenges.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. Here’s the process I use to help B2B clients drive leads using Google Ads. . How to Target a B2B Audience on Google Ads. Find The Right (High Intent) Keywords

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

OCTOBER 2, 2019

Additionally, 68 percent of B2B customers say they recognize ads from the solution provider they chose during the research process. Sales reps also play a strong role in the buying process for B2B buyers. Website Page Speed and the Customer Journey.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Match Buyer Personas to Your Sales Funnel. In the marketing and sales worlds, things move fast. Are they focused on increasing ad sales? Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. At the one-to-three-month mark, B2B buyers say that they have spoken to a sales representative from a vendor they selected as well.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

DECEMBER 17, 2019

How can we improve our current processes to drive even more success? 64% of marketers cite increasing leads/sales prospects as the top priority for their marketing strategy. Draft outlines ahead of time to save time in the writing process. For many, creating a new year’s strategy starts by looking back at the previous one.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . From the Pathfactory Report: Marketers are confident in their content’s discoverability and usage in marketing campaigns, but the confidence falls flat when it comes to sales adoption.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 26, 2018

It’s essential to provide content that meets the needs of searchers, no matter what phase of the buying process they are in. For B2B, this is especially important because the sales process is typically much longer than B2C.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. Most B2B marketers (46.41%) also “strongly agree” that sales, marketing and customer success teams all share ownership for revenue growth at their company.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. Utilizing a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the decision-making process.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

JANUARY 10, 2019

In terms of reasons for disruption, 60 percent of marketers said that there are now more people involved in the content creation and delivery process compared to a few years ago. The buyer experience may be essential to ultimately completing a sale, but exactly how many customers value a memorable experience?

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

KoMarketing Associates

FEBRUARY 6, 2018

Product marketing collateral and sales presentations. We make competitive assessments during the pre-sales process, with client discovery, and on a regular ongoing basis throughout an SEO program. And a recent article from CMI tackles the broader content marketing process five different brands have successfully undertaken.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

APRIL 1, 2020

For B2B e-commerce vendors, incorporate payment processing security signals such as payment gateway security badges and PCI compliance. The financial uncertainty in today’s market has everyone looking for more information to aid their endeavors but not necessarily an immediate sales quote. Community Involvement. Final Thoughts.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 21, 2018

For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis. B2B Marketers and the Customer Experience. B2B marketers, in particular, remain optimistic that they can provide a memorable CX to their customers.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. Taking actions from trusted data and insights to improve marketing and sales outcomes is a complex undertaking.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

FEBRUARY 13, 2020

Interactive content, in particular, is a fundamental way to better understand potential buyers and help sales close more deals. Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

FEBRUARY 20, 2018

Marketers reach out to buyers during various stages of the decision-making process, but which times are most effective when it comes to closing the deal? RAIN Group recently conducted the “5 Sales Prospecting Myths Debunked” to gain insight into which marketing tactics are most efficient.

Cold Calling 123

Cold Calling Paid Search Agency B2B Sales Tactics 123

KoMarketing Associates

MAY 10, 2019

RAIN Group conducted the “5 Sales Prospecting Myths Debunked” report and discovered that most customers (80 percent) like to be contacted via email during the buying process. However, some methods of contact are more effective than others, according to previous research.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

FEBRUARY 28, 2017

Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent). An additional 41 percent find integrating sales and marketing data a challenge, and 38 percent cite budget acquisition as a significant challenge.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 12, 2017

How is ABM helping with sales and marketing alignment? There is no ABM without sales and marketing alignment – the two go hand in hand. ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

AUGUST 3, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX discovered that 68 percent of B2B professionals believe providing a high-quality customer experience is “very important” to their sales strategy. B2B firms recognize the significance of increased buyer expectations.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. Even though this is a time-consuming process, it will help you stay organized for the next step –identify where your audience is and how to reach them. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 12, 2018

The Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB) recently came together to conduct the “Improving Sponsorship Accountability Metrics” report, and statistics showed that just 37 percent of marketers have a standardized process for measuring their return on sponsorships.

Marketing Report 148

Marketing Report ROI Social Networks Social Media 148

KoMarketing Associates

JULY 30, 2019

When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. Launching a site (or a section of a site like a blog) is only the first step in the process. Keep people (and search engines) coming back. Inform your audience (blog posts, industry news, etc.).

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120