Sharpspring

DECEMBER 11, 2017

RSS email syndication makes this extremely easy by allowing you to link your blog to automated email campaigns. You can also configure your social media presence to launch RSS emails. Your sales team shouldn’t terminate communications with customers once the sales cycle has ended. Take It a Few Steps Further.

RSS 45

RSS Paid Search Agency Marketing Automation Services Marketing Automation 45

Adobe Experience Cloud Blog

APRIL 14, 2011

by Maria Pergolino As the B2B buying process changes from a sales-driven process to a buyer-driven process, there’s a need to evolve past the traditional sales cycle and pipeline. For leads that are not sales-ready, it’s important to employ a lead nurturing process.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Cycle 48

Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. How has your role changed? Leave your comments below.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

SmartBug Media

MARCH 19, 2020

You have to subscribe to the blog via RSS, but it’s worth it. Sales teams now have the ability to leverage video in fun and powerful ways. Video voicemails, one-off demo videos, and personalized proposals are great ways to integrate video marketing into the sales process. Shakr is a DIY video creation software.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? by Maria Pergolino Does your drip marketing leak? It’s all about the email.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 3, 2011

Following up on both high and low probability prospects through manual methods (phone, e-mail or in person) is time consuming and creates inefficient and inconsistent processes for ‘eyeballing’ a lead to determine if it’s ‘hot’ and leaving it up to personal discretion as to who is followed up with and in what manner.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Listen to her carefully; there are some awesome sound bites and plenty of key takeaways in it.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. These metrics are all linked to 10 stages in Sopheon’s sales process.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Adobe Experience Cloud Blog

APRIL 7, 2011

She works with many top businesses on their sales methodologies and streamline business sales – she brings her experience of business and selling to this book. Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. Holland and Tim Young.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

NOVEMBER 9, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 All Bloglet subscribers have been moved over to FeedBlitz.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

MAY 13, 2010

Do your part to ensure the lead nurturing process makes them feel like a valued and respected customer, not a number. Avoid asking too early in the sales cycle such presumptuous questions as, “What’s your budget?” Marketers learn all sorts of valuable information about prospects during the lead nurturing process.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 48

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Try polls and surveys to gather data.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. He/she must take a desired action for that to happen.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Adobe Experience Cloud Blog

JUNE 9, 2009

.   The key to the salesperson’s success was interpreting the signals of their prospect, allowing them to focus their time when it was needed most, at pivotal moments during the buying process with those most likely to buy.   Sales is now ready to take back some of the control, with the evolution of social selling.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. According to Brad, the most important piece of the puzzle is the transition.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

You do a great job of showcasing your experts at Emerson Process Experts. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. You will receive a valuable link back to your won site because I have removed the default “nofollow&# attribute and I use CommentLuv.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Adobe Experience Cloud Blog

AUGUST 6, 2009

  If you are more of a high ticket, longer sales cycle type of sell, then quality pays off.    There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.  They subscribe to RSS feeds.  They Google topics of interest.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Edward Brice in a recent interview on the Savvy B2B Marketing blog. “They have to stop focusing on the sales cycle and instead focus on the buying cycle. What are your thoughts on this strategic versus operational view?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

OCTOBER 29, 2019

And because it's more the exception than the rule, social selling can become a differentiator for sales organizations that adopt it early. Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Buzz Marketing for Technology

JULY 28, 2008

RSS Contact Us. He says this process, in folklore, is called "quilting." but underlying all of the definitions is the cultural and historical fact that we are now in a period of "secondary orality" (Walter Ong, Orality and Literacy ) that brings us back to the norms and processes of communications that humans have always sustained.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

accelerate agency

FEBRUARY 16, 2023

You can even add RSS feeds from channels of content you want to see. With PandaDoc, you can shorten your sales cycles, gather employee feedback, maintain industry compliance, and so much more. Plus, automation and governance features that help speed up business processes and spot any issues.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

You can even add RSS feeds from channels of content you want to see. With PandaDoc, you can shorten your sales cycles, gather employee feedback, maintain industry compliance, and so much more. Plus, automation and governance features that help speed up business processes and spot any issues.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Online Marketing Institute

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. aprildunford Reply 13.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. It would be as much a cultural change as a process one. This may be true of many consumer marketing departments too, but in the age of digital and e-commerce, its much less likely.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 30, 2009

The CRM can easily handle this but it adds quite a bit of complexity to that process as well — definitely overkill for what I needed. Follow Adam on Twitter at @AdamBlitzer Pardot Pardot is an on-demand marketing automation company that increases revenue and maximizes efficiency for companies with multi- touch sales cycles.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

MARCH 13, 2011

Are you investing enough in Sales Research? Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Do You Know Them? And if you did, what would you do next?&#

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Zoominfo

OCTOBER 20, 2021

Here’s a common process our ZoomInfo sales team has used with success: Day 1: Call the prospect. When we reach out to high-growth companies, or companies with specific positions posted, we’ve found a distinct increase in win-rate … without changing a thing about our sales cycle.” Use Social Touches and an Email Cadence.

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100